TeleVision Test - 1

The correct answer is Pod buster.

Key Points

• A short form of a TV programme is called as Pod buster. 
• Unconventional content meant to entice viewers to pay attention during the commercial breaks, which are also called pods.
• A spike in the number of TV commercials designed to look and feel like whatever show you're watching.
• They're called podbusters, DVR buster or interstitial ads, and they're designed to remove viewers' fingers from the fast-forward button during blocks — or "pods" — of ads.

The correct answer is Unconventional Advertising.

Key Points

• Unconventional advertising, often referred to as Guerrilla Marketing, usually uses low-cost marketing methods.
• This involves high energy and imagination, focusing on grasping the attention of the public in more personal and memorable level.
• Ambush marketing or ambush advertising is a marketing strategy in which an advertiser "ambushes" an event to compete for exposure against other advertisers.
• The term was coined by marketing strategist Jerry Welsh, while he was working as the manager of global marketing efforts for American Express in the 1980s.
• Most ambush marketing campaigns aim to associate a brand with the prominence of a major event, without actually being an "official" partner or sponsor of said event.
• An advertiser may indirectly ambush an event by alluding to its imagery and themes without referencing any specific trademarks associated with it, or in "direct" and "predatory" means—where an advertiser engages in the fraudulent use of official names and trademarks to deliberately mislead consumers.

The correct answer is a - 2, b - 3, c - 1, d - 4.

Key Points

• Joseph Pulitzer, (born April 10, 1847, Makó, Hungary—died October 29, 1911, Charleston, South Carolina, U.S.), American newspaper editor and publisher who helped to establish the pattern of the modern newspaper.
  • In his time he was one of the most powerful journalists in the United States.
• Volney B. Palmer opened the first American advertising agency, in Philadelphia in 1850. This agency placed ads produced by its clients in various newspapers.
• Sir Timothy John Berners-Lee, also known as TimBL, is an English computer scientist best known as the inventor of the World Wide Web.
  • He is a Professorial Fellow of Computer Science at the University of Oxford and a professor at the Massachusetts Institute of Technology.
• David Wark Griffith was an American film director.
  • Considered one of the most influential figures in the history of the motion picture, he pioneered many aspects of film editing and expanded the art of the narrative film.
  • Griffith is known to modern audiences primarily for directing the film The Birth of a Nation.

The correct answer is 1.33 to 1.

Key Points

• Several different ratios of frame width to frame height, called aspect ratios, have been used in motion pictures.
• The most common, known as the Academy ratio, is 1.33 to 1, or 4 to 3, a ratio corresponding to the dimensions of the frame of 35-mm film.
• By using 70-mm film or a special CinemaScope lens, an image with wider horizontal and shorter vertical dimensions is achieved—a proportion of about 5 to 2, or between 2.2 to 1 and 2.65 to 1

The correct answer is Lineage.

Key Points

• Lineage is used in advertising to charge by the number of lines. It is a cost-effective way as one has to pay per line.
• In desktop publishing and word processing, it is the term used to describe a standard print advertising space, commonly used in newspaper adverts.
• An agate line is one column wide by one agate in depth, or 1/14 of an inch. As the column width varies by publication, the agate line is not an absolute size.

The correct answer is Crime and Mystery.

Key Points

• Film noir (/nwɑːr/; French: [film nwaʁ]) is a cinematic term used primarily to describe stylish Hollywood crime dramas, particularly those that emphasize cynical attitudes and motivations.
• The 1940s and 1950s are generally regarded as the "classic period" of American film noir.
• Film noir of this era is associated with a low-key, black-and-white visual style that has roots in German Expressionist cinematography.
• Many of the prototypical stories and much of the attitude of classic noir derive from the hardboiled school of crime fiction that emerged in the United States during the Great Depression

The correct answer is Bombay.

Key Points

• The Lumiere Brothers presented six pictures at the Watson Hotel in Mumbai (formerly Bombay) on July 7, 1896, which marked the beginning of Indian cinema as we know it today.
• The Lumiere brothers were French cinematographers who came to India after establishing their reputation in Paris.
• This occurrence was dubbed the "miracle of the century" by the Times of India. The concert was well-received, and motion films were shortly released in Kolkata (Calcutta) and Chennai, India (Madras).

The correct answer is Paradigms.

Key Points

• In film making panning shots refers to the shots taken by turning of cameras in a horizontal or vertical axis of a still camera or video camera.
• In cinematography and photography panning means swivelling a still or video camera horizontally from a fixed position.
• This motion is similar to the motion of a person when they turn their head on their neck from left to right.
• In the resulting image, the view seems to "pass by" the spectator as new material appears on one side of the screen and exits from the other, although perspective lines reveal that the entire image is seen from a fixed point of view.

The correct answer is Factory studios.

Key Points

• The first film production studios are known as Factory studios.
• A film studio (also known as movie studio or simply studio) is a major entertainment company or motion picture company that has its own privately owned studio facility or facilities that are used to make films, which is handled by the production company.
• Most firms in the entertainment industry have never owned their own studios, but have rented space from other companies.

The correct answer is William Randolph Hearst.

Key Points

• Some critics also agree that the film Citizen Kane is based on William Randolph Hearst, who built a media empire in the late 1800s and early 1900s
• Citizen Kane is a 1941 American drama film produced by, directed by, and starring Orson Welles. He also co-wrote the screenplay with Herman J. Mankiewicz. The picture was Welles' first feature film. Citizen Kane is considered by many critics to be the greatest film ever made.
• William Randolph Hearst Sr. was an American businessman, newspaper publisher, and politician known for developing the nation's largest newspaper chain and media company, Hearst Communications.