Mass Media and Communications Test - 1

The primary characteristic of mass media is that they reach mass audiences, which means they reach very large numbers of people.

The nationalist press during the colonial period in India played a crucial role in nurturing and channeling anti-colonial public opinion. It was vocal in its opposition to the oppressive measures of the colonial state.

The first modern mass media institution began with the development of the printing press. This technique was first developed by Johann Gutenberg in 1440, and it had a significant impact on the growth of newspapers and the development of nationalism.

The colonial government responded to the nationalist press during the colonial period in India by imposing censorship and clampdowns on it. For instance, during the Ilbert Bill agitation in 1883, the colonial government imposed censorship on the nationalist press.

Radio during the British period in India was wholly owned by the state. It was not until after independence that private companies were allowed to operate radio stations

During the colonial period in India, the primary mode of circulation of news and information was through word of mouth. This was particularly true in commercial and administrative hubs like markets and trading centers, as well as courts and towns.

The colonial government imposed censorship on the nationalist press during the Ilbert Bill agitation in 1883. This was done to suppress the voice of the nationalists who were opposed to the oppressive measures of the colonial state.

It enabled newspapers to reach a mass audience. The development of the printing press allowed for the mass production of newspapers, making it easier to distribute them to a larger audience.

The colonial government imposed censorship and clamped down on the nationalist press. The nationalist press was seen as a threat to the colonial state and its interests, and therefore, the British government imposed censorship to suppress their voices.

The needs of the readers in small towns and villages are different from those in cities. Indian language newspapers cater to these needs by providing content that is relevant and relatable to their target audience.

It has fostered public debate. Television has provided a platform for people to voice their opinions on various issues, leading to the growth of public debate.

Radio is no longer used as an active medium of communication. This statement is false. Radio continues to be an active medium of communication, and its popularity has increased due to the advent of privately owned FM radio stations.

he needs of the readers in small towns and villages are different from that of the cities and the Indian language newspapers cater to those needs. This is why there has been an amazing growth in the circulation of newspapers, especially in Indian language newspapers.

Video viewing at home and in community-based parlours increased rapidly, which led to the expansion of the cable television industry.

Mass media has bridged the gap between rural and urban areas by bringing images of urban lifestyles and patterns of consumption into rural areas, increasing non-farm rural occupations, and leading to the rise in the number of literate people who are migrating to cities.