Communication Test - 2

The correct answer is Relational information.

Key Points

• In terms of mass communication, feelings of communication are relational as there is an exchange of information between two or more people.
• It helps in mediating an important information to masses.
• Relational information is defined as processes as encompassing the specific routines that a firm uses to manage customer information to establish long-term relationships with customers.

The correct answer is Cognitive.

Key Points

• Cognitive means 'knowing'.
• In communication critical readings involve cognitive approach as we want to know here what is going on in the psyche of people. Cognitive psychology deals with the perception, thinking ability, language, memory, and attention.

The correct answer is Fleeting.

Key Points

• In simple terms, fleeting refers to something that lasts only a short period.
• Messages in mass communication are important until they are conveyed to people.
• After a while, the news becomes obsolete, and people look for something more breaking and new.

The correct answer is Reality.

Key Points

• The term "mediated communication" refers to any situation where a technological medium is introduced into face-to-face interaction. This includes interpersonal mediated communication, media-simulated interpersonal communication, person-computer interpersonal communication, and unicommunication.
• In India, where there are so many languages and individuals are fluent in their native tongue, people prefer to read or watch things in the same language. If a journalist has to get information from the local government or people, they must be fluent in the local language.

The correct answer is Aristotle. 

Key Points

• Aristotle used 'Rhetoric' as the basis of better communication.
• Historians have used rhetoric since the beginning of written words.
• Aristotle emphasised persuasion as the foundation of communication.
• He highlighted that relying exclusively on scientific and logical approaches is insufficient.
• Persuasive language serves as the foundation for all arguments and is essential for proving any truth.

The correct answer is Moral panics.

Key Points

• Mediated communication leads to moral panics most of the time due to the situations where public fears and state involvement exceeds the objective threat posed to society.
• It can be because of the particular group that is responsible for the condition.
• The term "mediated communication" refers to any situation where a technological medium is introduced into face-to-face interaction. This includes interpersonal mediated communication, media-simulated interpersonal communication, person-computer interpersonal communication, and unicommunication.

The correct answer is Brass Check, Public Opinion, Effects of Television, People's Choice

Key Points

• Brass Check - The Brass Check is a muckraking exposé of American journalism by Upton Sinclair published in 1919.
  • It focuses mainly on newspapers and the Associated Press wire service, along with a few magazines.
• Public Opinion - Public Opinion is a book by Walter Lippmann published in 1922.
  • It is a critical assessment of functional democratic government, especially of the irrational and often self-serving social perceptions that influence individual behavior and prevent optimal societal cohesion
• Effects of Television- was published on 14 May 1970. 
• People's Choice - The People's Choice (occasionally titled The People's Choice: A Cautionary Tale) is a 1995 novel written by Jeff Greenfield. Originally published in 1972. 
  • When the United States' President-elect MacArthur Foyle dies after the general election, but before the Electoral College has a chance to vote him into office, the media and the election process are swung into chaos.

The correct answer is Medium.

Key Points

• In Meletzke's Model of mass communication process, the role of Medium is a key one along with the role of communicator. 
• Maletzke introduces the term communicator in his discourse on mass communication, inspired by the American society,
• In Maletzke’s view, the communicator is not mass-media, as we could expect, given other mass communication approaches.

The correct answer is Event.

Key Points

• In Gerbner's Cultivation theory, a real-life event occurs, and the event content or message is received by a man or a machine.
• When that event is received by the man, it will not be the same event since no man or machine can remember the entire event; they can only remember a portion of it.

The correct answer is Relationships.

Key Points

• Organizational Communication is a type of communication that is used for the effective management of workplace environment to reach the desired goals and objectives.
• These interdependent relationships helps in dealing with the uncertainities.