Language Compre...

The evolution of Bring Your Own Device (BYOD) trend has been as profound as it has been rapid. It represents the more visible sign that the boundaries between personal life and work life are blurring. The 9 am - 5 pm model of working solely from office has become archaic and increasingly people are working extended hours from a range of locations. At the very heart of this evolution is the ability to access enterprise networks from anywhere and anytime. The concept of cloud computing serves effectively to extend the office out of office. The much heralded benefit of BYOD is greater productivity. However, recent research has suggested that this is the greatest myth of BYOD and the reality is that BYOD in practice poses new challenges that may outweigh the benefits. A worldwide survey commissioned by Fortinet chose to look at attitudes towards BYOD and security from the users's point of view instead of the IT managers. Specifically the survey was conducted in 15 territories on a group of graduate employees in their early twenties because they represent the first generation to enter the workplace with an expectation of own deride use. Moreover, they also represent tomorrow's influences and decision makers. The survey findings reveal that for financial organizations, the decision to embrace BYOD is extremely dangerous. Larger organizations will have mature IT strategies and policies in place. But what about smaller financial businesses? They might not have such well developed strategies to protect confidential data. Crucially, within younger employee group, 55% of the people share an expectation that they should be allowed to use their own devices in the workplace or for work purposes. With this expectation comes the very real risk that employees may consider contravening company policy banning the use of own devices.

When selfie was crowned the Word of 2013 by the Oxford Dictionaries, the media reaction ranged from apocalyptic to cautiously optimistic. For the Calgary Herald's Andrew Cohen, "selfie culture" represents the "critical mass" of selfish entitlement; for Navneet Alang in the Globe and Mail, selfies are inextricable from the need for self-expression, a "reminder of what it means to be human." For the Guardian's Jonathan Freedland, the selfie is both: at once "the ultimate emblem of the age of narcissism" and a function of the "timeless human need to connect." With a few exceptions, commentators tended to converge on one point: the selfie, and the unencumbered act of self-creation it represents, is unmistakably of our time, shorthand for a whole host of cultural tropes wedded to the era of the smartphone. As Jennifer O'Connell, writing for the Irish Times, puts it: "It's hard to think of a more appropriate-or more depressing-symbol of the kind of society we have become. We are living in an age of narcissism, an age in which only our best, most attractive, most carefully constructed selves are presented to the world."

But our obsession with the power of self-creation-and its symbiotic relationship with the technology that makes it possible-is hardly new. Even the "selfie artist" is hardly a creation of 2013. Its genesis isn't in the iPhone, but in the painted portrait: not among the Twitterati, but among the silk-waist coated dandies of nineteenthcentury Paris. It may seem like a stretch to mention selfie artists like Kim Kardashian or James Franco in the same breath as, for example, the French writer Jules-Amédée Barbey d'Aurevilly, but today's self-creators owe more to d'Aurevilly's view of the power of public image than you might think.

For d'Aurevilly and his ilk-recently celebrated in coffee-table book I Am Dandy, which profiles "modern-day" dandies from across the globe, dandyism was about more than mere sartorial elegance. It was a way of consciously existing in the world. And d'Aurevilly existed more consciously than most. His clothing was as legendary as his writing. He famously kept a collection of bejeweled walking sticks in his front parlor and informed journalists that his favorite was to be referred to as "ma femme." His 1844 hagiography of Beau Brummel, a dandy of another age, doubles as a manifesto: in his eyes, the true dandy evokes surprise, emotion, and passion in others, but remains entirely insensible himself, producing an effect to which he alone remains immune. D'Aurevilly's celebration of the dandy at times borders on idolatry: for d'Aurevilly, dandies are "those miniature Gods, who always try to create surprise by remaining impassive."

The most prominent opposition with which Derrida's earlier work is concerned is that between speech and writing. According to Derrida, thinkers as different as Plato, Rousseau, Saussure, and Levi-Strauss, have all denigrated the written word and valorised speech, by contrast, as some type of pure conduit of meaning. Their argument is that while spoken words are the symbols of mental experience, written words are the symbols of that already existing symbol. As representations of speech, they are doubly derivative and doubly far from a unity with one's own thought. Without going into detail regarding the ways in which these thinkers have set about justifying this type of hierarchical opposition, it is important to remember that the first strategy of deconstruction is to reverse existing oppositions. In Of Grammatology (perhaps his most famous work), Derrida hence attempts to illustrate that the structure of writing and grammatology are more important and even 'older' than the supposedly pure structure of presence-to-self that is characterised as typical of speech.

For example, in an entire chapter of his Course in General Linguistics, Ferdinand de Saussure tries to restrict the science of linguistics to the phonetic and audible word only. In the course of his inquiry, Saussure goes as far as to argue that "language and writing are two distinct systems of signs: the second exists for the sole purpose of representing the first". Language, Saussure insists, has an oral tradition that is independent of writing, and it is this independence that makes a pure science of speech possible. Derrida vehemently disagrees with this hierarchy and instead argues that all that can be claimed of writing - e.g. that it is derivative and merely refers to other signs - is equally true of speech. But as well as criticising such a position for certain unjustifiable presuppositions, including the idea that we are self identical with ourselves in 'hearing' ourselves think, Derrida also makes explicit the manner in which such a hierarchy is rendered untenable from within Saussure's own text.

Most famously, Saussure is the proponent of the thesis that is commonly referred to as "the arbitrariness of the sign", and this asserts, to simplify matters considerably, that the signifier bears no necessary relationship to that which is signified. Saussure derives numerous consequences from this position, but as Derrida points out, this notion of arbitrariness and of "unmotivated institutions" of signs, would seem to deny the possibility of any natural attachment. After all, if the sign is arbitrary and eschews any foundational reference to reality, it would seem that a certain type of sign (i.e. the spoken) could not be more natural than another (i.e. the written). However, it is precisely this idea of a natural attachment that Saussure relies upon to argue for our "natural bond" with sound, and his suggestion that sounds are more intimately related to our thoughts than the written word hence runs counter to his fundamental principle regarding the arbitrariness of the sign.

The evolution of Bring Your Own Device (BYOD) trend has been as profound as it has been rapid. It represents the more visible sign that the boundaries between personal life and work life are blurring. The 9 am - 5 pm model of working solely from office has become archaic and increasingly people are working extended hours from a range of locations. At the very heart of this evolution is the ability to access enterprise networks from anywhere and anytime. The concept of cloud computing serves effectively to extend the office out of office. The much heralded benefit of BYOD is greater productivity. However, recent research has suggested that this is the greatest myth of BYOD and the reality is that BYOD in practice poses new challenges that may outweigh the benefits. A worldwide survey commissioned by Fortinet chose to look at attitudes towards BYOD and security from the users's point of view instead of the IT managers. Specifically the survey was conducted in 15 territories on a group of graduate employees in their early twenties because they represent the first generation to enter the workplace with an expectation of own deride use. Moreover, they also represent tomorrow's influences and decision makers. The survey findings reveal that for financial organizations, the decision to embrace BYOD is extremely dangerous. Larger organizations will have mature IT strategies and policies in place. But what about smaller financial businesses? They might not have such well developed strategies to protect confidential data. Crucially, within younger employee group, 55% of the people share an expectation that they should be allowed to use their own devices in the workplace or for work purposes. With this expectation comes the very real risk that employees may consider contravening company policy banning the use of own devices.