NTA CUET 2022 : Syllabus

NTA CUET 2022 : Syllabus

Principles and Functions of Management

Unit I: Nature and Significance of Management

• Management – concept, objectives, importance.

• Nature of management; Management as Science, Art, Profession.

• Levels of management – top, middle supervisory (First level).

• Management functions – planning, organizing, staffing, directing, and controlling.

• Coordination – nature, and importance.

Unit II: Principles of Management

• Principles of Management – meaning, nature and significance.

• Fayol’s principles of management.

• Taylor’s Scientific Management – Principles and Techniques.

Unit III: Business Environment

• Business Environment – meaning and importance.

• Dimensions of Business Environment – Economic, Social, Technological, Political, and Legal.

• Economic Environment in India;Impact of Government policy changes on business and industry, with special reference to the adoption of the policies of liberalization privatization, and globalization.

Unit IV: Planning

• Meaning, features, importance, limitations.

• Planning process.

• Types of Plans – Objectives, Strategy, Policy, Procedure, Method, Rule, Budget, Programme

Unit V: Organising

• Meaning and importance.

• Steps in the process of organizing.

• Structure of organization – functional, and divisional.

• Formal and informal organization.

• Delegation: meaning elements and importance.

• Decentralization: meaning and importance.

• Difference between delegation and decentralization.

Unit VI: Staffing

• Meaning, need, and importance of staffing.

• Staffing as a part of Human Resources Management.

• Steps in the staffing process.

• Recruitment – meaning and sources.

• Selection – meaning and process.

• Training and Development – meaning, need, methods – on the job and off the job methods of training.

Unit VII: Directing

• Meaning, importance, and principles.

• Elements of Direction:

– Supervision – meaning and importance

– Motivation – meaning and importance, Maslow’s hierarchy of needs; Financial and non-financial incentives.

– Leadership – meaning, importance; qualities of a good leader.

– Communication – meaning and importance, formal and informal communication; barriers to effective communication.

Unit VIII: Controlling

• Meaning and importance.

• Relationship between planning and controlling.

• Steps in the process of control.

• Techniques of controlling.

Business Finance and Marketing

Unit IX: Business Finance

• Business finance – meaning, role, objectives of financial management.

• Financial planning – meaning and importance.

• Capital Structure – meaning and factors.

• Fixed and Working Capital – meaning and factors affecting their requirements.

Unit X: Financial Markets

• Concept of Financial Market: Money Market – nature instruments;

• Capital market: nature and types – primary and secondary market.

• The distinction between capital market and money market.

• Stock Exchange – meaning, functions, NSEI, OCTEI, Trading Procedure.

• Securities and Exchange Board of India (SEBI) – Objectives, Functions.

Unit XI: Marketing

• Marketing – meaning, functions, role.

• The distinction between marketing and selling.

• Marketing mix – concept and elements:

– Product – nature, classification, branding, labeling, and packaging

– Physical distribution: meaning, role; Channels of distribution, – meaning, types, factors, determining the choice of channels.

– Promotion – meaning and role, promotion mix, Role of Advertising and personal selling; objections to Advertising.

– Price: factors influencing pricing.

Unit XII: Consumer Protection

• Importance of consumer protection.

• Consumer rights.

• Consumer responsibilities.

• Ways and means of consumer protection – Consumer awareness and legal redressal withspecial reference to the Consumer Protection Act.

• Role of consumer organizations and NGOs.

Unit XIII: Entrepreneurship Development

• Concept, Functions, and Need.

• Entrepreneurship Characteristics and Competencies.

• Process of Entrepreneurship Development.

• Entrepreneurial Values, Attitudes, and Motivation – Meaning and Concept.