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Marketing Test ...

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  • Question 1
    1 / -0

    The promotion mix of a company consists of which of the following?

  • Question 2
    1 / -0

    Solomon concludes that

  • Question 3
    1 / -0

    Product policies are applicable for.

  • Question 4
    1 / -0

    Three distinct concepts in a product is explained by.

  • Question 5
    1 / -0

    Match the following.

    $$1$$. Tangible producta) the physical entity together with the services it could render to the users
    $$2$$. Extended productb) the physical entity of the product
    $$3$$. Geseric productc) the essential or basic benefit a buyer expects to get from the product

  • Question 6
    1 / -0

    The important aspects analysed under product policy is/are.

  • Question 7
    1 / -0

    Modigliani-Miller approach is based on the following assumptions:
    I. All firms have equity capital
    II. There is a perfect market
    III. Investors act rationally
    IV. Information about the market conditions is imperfect
    Of these:

  • Question 8
    1 / -0

    Product polices provide.

  • Question 9
    1 / -0

    Which is essential to make the product live up to the expectations of the consumers?

  • Question 10
    1 / -0

    Which of the following approaches represent the effect of leverage on the cost of capital and the market value of a firm?

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