Marketing Test

Result

Marketing Test - 25

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Weekly Quiz Competition

Question 1
1 / -0

Cash discounts to customers.

A
Increase output

B
Reduce prices

C
Increase prices

D
Encourage immediate payment
Question 2
1 / -0

In Marketing Mix, which four P's are covered?

A
Product, Price, Place, Promotion

B
Product, Price, Power, Promotion

C
Product, Price, Penetration, Promotion

D
Product, Price, Positioning, Promotion
Solution
Marketing mix is a combination of factors that are in a company's control to influence consumers to purchase its products. The 4P's of marketing mix are:
Product- a tangible or intangible service offered by the company to meet customers' requirements and needs.
Price- Price is the actual amount the end user is expected to pay for the product or service.
Place- Place refers to the how the product would be made available to the consumers.
Promotion- Promotion refers to all the marketing strategies that would persuade a consumer to buy the company's product.
Question 3
1 / -0

All activities which are undertaken to promote the side of products.

A
Promotional blend

B
Marketing mix

C
Product mix

D
Market segment
Question 4
1 / -0

Intensive distribution methods are usually adopted in the case of ______.

A
luxury goods

B
convenience goods

C
inferior goods

D
none of the above
Question 5
1 / -0

Which of the following does not match with misleading claims and vulgarity in advertisement?

A
Aggressive advertising

B
Ethics in advertising

C
Mass level of advertising

D
Sales promotion

Solution

Advertising is a part of promotional mix that uses audio or video or both form of marketing communication. The ethics in advertising underlines that truth and facts about the product has to be communicated to consumers.
Question 6
1 / -0

Promotion is the.

A
Third element in the marketing mix

B
Fourth element in the marketing mix

C
Final element in the marketing mix

D
Both (B) and (C)
Question 7
1 / -0

Find the odd one out.

A
Hawker and Pedlars

B
Market traders

C
Street traders

D
Multiple shops

Solution

Hawker and Pedlars, Market Traders and Street Traders they generally display their articles on busy street, bus stand, pavement or in an around common areas. Whereas, Multiple shops are a system under which multiplication of retail outlets is ensured by establishment of a large specialized selling unit. The manufacturers themselves open these shops and deal in a few items only. All sales are on cash basis. Numerous shops are set up in different locality of the same city.
Question 8
1 / -0

A pull blend emphasises.

A
Personal selling

B
Mass impersonal selling efforts

C
Exhibition and other non-recurrent selling efforts

D
None of the above
Question 9
1 / -0

A method for achieving maximum market response from limited marketing resources by reorganizing differences in the response characteristics of various parts of the market is known as _______.

A
market targeting

B
market positioning

C
market segmentation

D
market strategy

Solution

Market segmentation is the process of dividing a vast market, normally consisting of existing and potential customers into a sub group of customers. Segmentation helps in targeting the most profitable market.
Question 10
1 / -0

Hyper market is a.

A
Once price shops

B
Very large store

C
Small store

D
Giant-sized super markets

User

Question Analysis

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Re-Attempt Weekly Quiz Competition

Marketing Test - 25

Result

Marketing Test - 25

Score

-

Rank

-

SHARING IS CARING

Question 1

Increase output

Reduce prices

Increase prices

Encourage immediate payment

Question 2

Product, Price, Place, Promotion

Product, Price, Power, Promotion

Product, Price, Penetration, Promotion

Product, Price, Positioning, Promotion

Solution

Question 3

Promotional blend

Marketing mix

Product mix

Market segment

Question 4

luxury goods

convenience goods

inferior goods

none of the above

Question 5

Aggressive advertising

Ethics in advertising

Mass level of advertising

Sales promotion

Solution

Question 6

Third element in the marketing mix

Fourth element in the marketing mix

Final element in the marketing mix

Both (B) and (C)

Question 7

Hawker and Pedlars

Market traders

Street traders

Multiple shops

Solution

Question 8

Personal selling

Mass impersonal selling efforts

Exhibition and other non-recurrent selling efforts

None of the above

Question 9

market targeting

market positioning

market segmentation

market strategy

Solution

Question 10

Once price shops

Very large store

Small store

Giant-sized super markets

User

Question Analysis

My Perfomance

Score

-

Rank

-

Results Announcement on: coming Monday

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