Self Studies
Self Studies
Self Studies
Self Studies

Marketing Test - 30

Result Self Studies

Marketing Test - 30
  • Score

    -

    out of -
  • Rank

    -

    out of -
TIME Taken - -
Self Studies

SHARING IS CARING

If our Website helped you a little, then kindly spread our voice using Social Networks. Spread our word to your readers, friends, teachers, students & all those close ones who deserve to know what you know now.

Self Studies Self Studies
Weekly Quiz Competition
  • Question 1
    1 / -0
    Selling department is compared to _________.
  • Question 2
    1 / -0
    After conducting the business analysis for developing a new product, a company must do ________.
    Solution
    Product developing and testing refers to the process of developing the best suitable product to meet the target market's needs and testing whether the product developed by the company actually satisfies the target market's needs or not.  
  • Question 3
    1 / -0
    At which stage of product-life-cycle are the pricing decisions most complex?
  • Question 4
    1 / -0
    The most recent consideration in product packaging is _______.
    Solution
    Product packaging is the process of designing, evaluating and designing packages that protect the products from spoilage, helps in easy transportation and also provide information about the product to consumers. Product promotion is the new consideration as packaging, with the help of attractive designs and colors, help in drawing people's attention towards the product. This leads to increased sales.
  • Question 5
    1 / -0
    Price discrimination is profitable and possible if the target market has __________.
    Solution
    Price discrimination is a pricing strategy where identical or similar goods or services transacted at different prices by the same manufacturer in different markets. If the target market has different elasticity of demand ie a market where the demand for the product is low then the marketer can sell the product at lower prices as compared to the market where the demand for the same product is high.
  • Question 6
    1 / -0
    When constructing the ad, it is important to consider how to best _________.
    Solution
    Advertisement is an audio visual marketing tool. Advertisement's main objective is to persuade the consumers to buy the company's product. There are many advertisements that are played on the radio and on the television, if the marketer wants his advertisement to stand out from the clutter, the advertisement has to be attractive so that people pay attention to the message that has to be communicated.      
  • Question 7
    1 / -0
    Indicate the correct statement_________.
  • Question 8
    1 / -0
    Which one is not a major component of holistic marketing?
    Solution
    Holistic philosophy is characterized by the belief that the parts of something are intimately interconnected and explicable only by reference to the whole. Holistic marketing recognizes that everything matters in marketing and that the broad, integrated perspective is often necessary. 
    Socially responsible marketing is not one of the 4 components of holistic marketing which are relationship marketing, integrated marketing, internal marketing and performance marketing.
  • Question 9
    1 / -0
    A firm producing a large number of products will follow the pricing strategy known as _______.
    Solution
    A product line is a group of related products under the single brand sold by the same company. Product line pricing refers to the process of setting prices for multiple products that a company offers in coordination to one another. Product line pricing aims to maximize the sales of different products by creating more complementary rather than competitive products. 
  • Question 10
    1 / -0
    Consider the following statements and find out the correct alternative from the codes given below.
    (i) A good salesman is one who can sell a refrigerator to an Eskimo.
    (ii) Salesman are born, not made.
    (iii) Physical distribution is an area where high cost-savings is possible.
    Solution
    Among the above mentioned statements the following are correct:
    1. A good salesman is one who sells a refrigerator to an eskimo. The sales person should have the ability to create the need and demand in the customer.
    2. Physical distribution is an are where high cost-saving is possible. Physical distribution takes place within numerous whole-selling and retailing distribution network channels which helps in reduction of transportation cost etc.
Self Studies
User
Question Analysis

  • Correct -

  • Wrong -

  • Skipped -

My Perfomance
  • Score

    -

    out of -
  • Rank

    -

    out of -
Re-Attempt Weekly Quiz Competition
Selfstudy
Selfstudy
Self Studies Get latest Exam Updates
& Study Material Alerts!
No, Thanks
Self Studies
Click on Allow to receive notifications
Allow Notification
Self Studies
Self Studies Self Studies
To enable notifications follow this 2 steps:
  • First Click on Secure Icon Self Studies
  • Second click on the toggle icon
Allow Notification
Get latest Exam Updates & FREE Study Material Alerts!
Self Studies ×
Open Now