Marketing Test

Result

Marketing Test - 32

Score
-
out of -
Rank
-
out of -

TIME Taken - -

SHARING IS CARING

If our Website helped you a little, then kindly spread our voice using Social Networks. Spread our word to your readers, friends, teachers, students & all those close ones who deserve to know what you know now.

Weekly Quiz Competition

Question 1
1 / -0

Which of the following is not a tool of sales promotion?

A
Sales contests

B
Free gifts

C
Point of purchase display

D
Public Relations

Solution

Sales promotion is one of the elements of promotional mix. Sales promotion uses both media and non media marketing communication to increase consumer demand. It includes several communication activities that attempt to provide added value or incentives to consumers, wholesalers and retailers. Public relation refers to maintaining a relation with consumers through communicating with them on a periodic basis and keeping them engaged.
Question 2
1 / -0

In the model of consumer behaviour given by Philip Kotler, what constitutes the marketing stimuli?

A
Marketing environment

B
Four P's of marketing

C
Consumer needs and wants

D
Noe of the above

Solution

Marketing mix is a combination of factors that are in a company's control to influence consumers to purchase its products. The 4P's of marketing mix are-
Product- A product a tangible or intangible service offered by the company to meet customers' requirements and needs.
Price- Price is the actual amount the end user is expected to pay for the product or service.
Place- Place refers to how the product would be made available to the consumers.
Promotion- Promotion refers to all the marketing strategies that would persuade a consumer to buy the company's product.
Question 3
1 / -0

Which one of the following is not matched correctly ?

A
Sales Portfolio - Internal Sales Promotion

B
Merchandise Allowance - Dealer Promotion

C
Count and Recount of Stock - Consumer Promotion

D
Advertising - Market Promotion
Question 4
1 / -0

The promotion mix of a company consists of these.

A
Marketing communication, promotion decisions

B
Personal selling, product objectives

C
Advertising, personal selling, sales promotion, publicity and public relations

D
Consumer psychology, buyers motives, brand equity

Solution

Promotional mix is a market of 4P's of marketing. Promotional mix give various tools and strategies as of how a product can be promoted. Advertising personal selling, sales promotion, publicity and public relations are the main tools of promoting a company's product and making customers aware about the company offers.
Question 5
1 / -0

Marketing strategy development is also known as ________.

A
Marketing Control

B
Marketing Exerciese

C
Marketing Planning

D
Situation Analysis

Solution

Marketing planning helps a company to pen down the marketing strategies and tactics to be followed for targeting maximum people in the target group.Marketing planning focuses on a specific period of time and also covers many marketing details.
Question 6
1 / -0

The set of all actual and potential buyers of a product is known as_______.

A
Customer group

B
Industry

C
Market

D
None of the above

Solution

Market is defined as a regular gathering of people for purchase and sales of livestock, provisions, and other commodities. The market for an organisation would be defined as a place where he can find the target audience and potential buyers for the product the company would offer to satisfy the needs of those potential buyers.
Question 7
1 / -0

Which one of the following contains the three elements of service marketing triangle?

A
Management, Marketing Agency and Consumer.

B
Marketing Agency, Government and Consumer.

C
Management, Employees and Marketing Agency.

D
Management, Employees and Consumer

Solution

The service marketing triangle suggests that there are three types of marketing that must be successfully carried out for a service organisation to succeed, and that all of them revolve around making and keeping promises to customers.
The internal marketing efforts between the management and the employees.
The external marketing efforts between management and consumer to set the promise.
The interactive marketing efforts between employees and consumer to deliver what is promised.
Question 8
1 / -0

Road blocking advertisement is ________.

A
advertising a product by blocking a road.

B
putting an advertisement on a blocked road.

C
a technique of gathering potential customers on the road.

D
advertising a product on all similar TV/Radio channels at the same time.

Solution

Road blocking advertisement is an an advertising strategy or a method in which a commercial is broadcast simultaneously on various radio stations and/or television channels. This leads to blocking the road for the competitors to broadcast their advertisements.
Question 9
1 / -0

False and misleading claims and vulgarity in advertisements do not match with _________.

A
aggressive advertising

B
ethics in advertising

C
mass level of advertising

D
sales promotion

Solution

Advertising is a part of promotional mix that uses audio or video or both form of marketing communication. The ethics in advertising underlines that truth and facts about the product has to be communicated to consumers.
Question 10
1 / -0

The service marketing mix is an extended marketing mix and includes
i) People ii) Process iii) Service iv) Physical evidence

A
(ii), (iii) and (iv)

B
(i), (ii) and (iii)

C
(i), (ii) and (iv)

D
(i), (iii) and (iv)

Solution

The service marketing mix is also different from marketing mix of tangible products. A service requires people to perform the tasks which becomes the 5th P i.e Physical evidence, 6th P is the process and the 7th P is people.

User

Question Analysis

Correct -
Wrong -
Skipped -

My Perfomance

Score
-
out of -
Rank
-
out of -

Re-Attempt Weekly Quiz Competition

Marketing Test - 32

Result

Marketing Test - 32

Score

-

Rank

-

SHARING IS CARING

Question 1

Sales contests

Free gifts

Point of purchase display

Public Relations

Solution

Question 2

Marketing environment

Four P's of marketing

Consumer needs and wants

Noe of the above

Solution

Question 3

Sales Portfolio - Internal Sales Promotion

Merchandise Allowance - Dealer Promotion

Count and Recount of Stock - Consumer Promotion

Advertising - Market Promotion

Question 4

Marketing communication, promotion decisions

Personal selling, product objectives

Advertising, personal selling, sales promotion, publicity and public relations

Consumer psychology, buyers motives, brand equity

Solution

Question 5

Marketing Control

Marketing Exerciese

Marketing Planning

Situation Analysis

Solution

Question 6

Customer group

Industry

Market

None of the above

Solution

Question 7

Management, Marketing Agency and Consumer.

Marketing Agency, Government and Consumer.

Management, Employees and Marketing Agency.

Management, Employees and Consumer

Solution

Question 8

advertising a product by blocking a road.

putting an advertisement on a blocked road.

a technique of gathering potential customers on the road.

advertising a product on all similar TV/Radio channels at the same time.

Solution

Question 9

aggressive advertising

ethics in advertising

mass level of advertising

sales promotion

Solution

Question 10

(ii), (iii) and (iv)

(i), (ii) and (iii)

(i), (ii) and (iv)

(i), (iii) and (iv)

Solution

User

Question Analysis

My Perfomance

Score

-

Rank

-

Results Announcement on: coming Monday

Stay Tuned: We’ll update you on your result via email or SMS.