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Marketing Test - 33

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Marketing Test - 33
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Weekly Quiz Competition
  • Question 1
    1 / -0
    Items, considered part of the augmented product, do not include________. 
  • Question 2
    1 / -0
    The Basic role of marketer is to ________________.
    Solution
    Marketers develop place (distribution) strategy to ensure that consumers find their products available in the proper quantities at the right times and places.
  • Question 3
    1 / -0
    Which of the following starts from (starting point) factory_____________.
    Solution
    Production Concept, Product Concept and selling Concept starting from factory. Continuous exposure to advertising and personal selling leads many people to link marketing and selling, or to think that marketing activities start once goods and services have been produced.
  • Question 4
    1 / -0
    Scope of _______ is limited but scope of _________ is wider.
    Solution
    Marketing is a broad, somewhat simplistic concept, where selling is thought of as the exchange activity. Marketing is an overall Organisational activity (the planning, pricing, promotion, packaging, advertising) and selling of any Value Offer (Product) Selling is therefore only a part of the overall Marketing of any Product and therein lies the difference.
  • Question 5
    1 / -0
    Which of the following is the part of marketing mix?
    Solution
    The marketing mix has been defined as the "set of marketing tools that the firm uses to pursue its marketing objectives in the target market. Thus the marketing mix refers to four broad levels of marketing decision, namely: product, price, promotion, and place.
  • Question 6
    1 / -0
    Providing information to the customers about product, its features and quality etc., are part of:
    Solution
    In marketing, promotion is advertising a product or brand, generating sales, and creating brand loyalty. It is one of the four basic elements of the market mix, which includes the four P's: price, product, promotion and place.
  • Question 7
    1 / -0
    Marketing mix is the set of the ____________.
    Solution
    The marketing mix has been defined as the set of marketing tools that the firm uses to pursue its marketing objectives in the target market.
  • Question 8
    1 / -0
    Which of the following is not concerned with the Price?
    Solution
    Advertising is the part of promotion mix not a price mix in marketing mix.
  • Question 9
    1 / -0
    Which of the following is not a function of marketing?
    Solution
    Marketing function types within a larger business might include performing market research, producing a marketing plan, and product development, as well as strategically overseeing advertising, promotion, distribution for sale, customer service and public relations.
  • Question 10
    1 / -0

    The word Market has come from the Latin word _____________.

    Solution
    The word market has been derived from Latin word Marcatus which refers to place of trade or a place where business is carried on.
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