Marketing Test

Result

Marketing Test - 36

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Weekly Quiz Competition

Question 1
1 / -0

Which one of the following is the desired future position?

A
Financial Statement

B
Vision Statement

C
Objectives

D
All of the above

Solution

The vision statement of a company is the desired future that a company is aiming towards. A vision statement is a a reminder of the main aim that it wants to persue and accomplish.
Question 2
1 / -0

Good marketing is no accident, but a result of careful planning and _______.

A
execution

B
selling

C
strategies

D
tactics

Solution

Good marketing is necessary for any business to increase its sale and satisfy its customers and it can only be possible if proper planning and execution is done to utilize its efforts.
Question 3
1 / -0

Network marketing includes how many distribution channels?

A
0

B
1

C
2

D
3

Solution

Network Networking is business model in which a distributor network is needed to build the business. It is also known as multilevel marketing. In this kind of marketing the distribution channel is at $$0$$ level as the firm sells goods directly to distributors.
Question 4
1 / -0

Market segmentation aims to ________.

A
identify the similarities and differences between groups of customers or users

B
identify the similarities between groups of customers or users

C
identify the differences between organizations and their competitors

D
none of the above
Question 5
1 / -0

A business tool used for determining a products offering is ________.

A
marketing mix

B
administration

C
human resource management

D
selling

Solution

Marketing mix is a combination of factors that are in a company's control to influence consumers to purchase its products. The 4P's of marketing mix are-
Product- A product a tangible or intangible service offered by the company to meet customers' requirements and needs.
Price- Price is the actual amount the end user is expected to pay for the product or service.
Place- Place refers to the how the product would be made available to the consumers.
Promotion- Promotion refers to all the marketing strategies that would persuade a consumer to buy the company's product.
Question 6
1 / -0

_________ offers the opportunity to produce goods as per customer and specific need.

A
Job method

B
Batch method

C
Flow method

D
All of the above
Question 7
1 / -0

Selling+customer satisfaction = _________.

A
Network Marketing

B
E-Commerce

C
M Commerce

D
Marketing

Solution

Selling the product to the consumers and ensuring the customer satisfaction together helps in making the marketing of an enterprise succeed as only selling won't result in increasing the sales in future, if customers are not satisfied.
Question 8
1 / -0

Marketing management is ________.

A
managing and marketing process

B
monitoring the profitability of the company products and services

C
selecting target markets

D
the art and science of choosing target market and getting, keeping and growing customer-base through creating, delivering and communicating superior customer value
Question 9
1 / -0

Keeping the view of marketing an organization that enjoys competitive advantage in an industry has done so by ________.

A
constantly enlarging its marketing activities

B
creating superior value for consumers

C
focusing on long-term profit

D
charging lower prices than competition

Solution

The competitive advantage in an industry is gained by creating a superior value for the consumers that the organization is targeting and implying the marketing to the comsumers.
Question 10
1 / -0

Which of the following statement is not true?

A
Advertisements are never targeted to improve sales

B
Advertisements are prepared by professional agencies

C
Advertisements make positive impact on sales

D
Advertisements are expensive.

Solution

Advertising is a part of promotional mix that uses audio or video or both form of marketing communication. The ethics in advertising underlines that truth and facts about the product ha to be communicated to consumers. Advertisements are aimed at persuading consumers to buy the company's product which would lead to improving sales and increasing company's revenue.

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Re-Attempt Weekly Quiz Competition

Marketing Test - 36

Result

Marketing Test - 36

Score

-

Rank

-

SHARING IS CARING

Question 1

Financial Statement

Vision Statement

Objectives

All of the above

Solution

Question 2

execution

selling

strategies

tactics

Solution

Question 3

0

1

2

3

Solution

Question 4

identify the similarities and differences between groups of customers or users

identify the similarities between groups of customers or users

identify the differences between organizations and their competitors

none of the above

Question 5

marketing mix

administration

human resource management

selling

Solution

Question 6

Job method

Batch method

Flow method

All of the above

Question 7

Network Marketing

E-Commerce

M Commerce

Marketing

Solution

Question 8

managing and marketing process

monitoring the profitability of the company products and services

selecting target markets

the art and science of choosing target market and getting, keeping and growing customer-base through creating, delivering and communicating superior customer value

Question 9

constantly enlarging its marketing activities

creating superior value for consumers

focusing on long-term profit

charging lower prices than competition

Solution

Question 10

Advertisements are never targeted to improve sales

Advertisements are prepared by professional agencies

Advertisements make positive impact on sales

Advertisements are expensive.

Solution

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Question Analysis

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