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Marketing Test - 38

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Marketing Test - 38
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Weekly Quiz Competition
  • Question 1
    1 / -0
    "Marketing may be defined as the performance of business activities that directs the flow of goods and services through producers to consumers."
    This definition is given by _________.
  • Question 2
    1 / -0
    Selling + customer satisfaction = __________.
    Solution
    Marketing is based on the concept that customer is the most important person to the organisation.
    Dr. Philip Kotler defines marketing as “the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit.  Marketing identifies unfulfilled needs and desires. It defines, measures and quantifies the size of the identified market and the profit potential. It pinpoints which segments the company is capable of serving best and it designs and promotes the appropriate products and services.”
    Thus it can be said that Selling + customer satisfaction = Marketing.
  • Question 3
    1 / -0
    Who has defined Marketing Mix as "set of marketing tools that the firm uses to pursue its marketing objectives in the target market"?
  • Question 4
    1 / -0
    Which of the following American company fall under the network marketing umbrella?
    1. Ducati
    2. Coca cola
    3. Amway
    Select the correct answer from the options given below.
  • Question 5
    1 / -0
    "We invite new thinking, so even more fantastic ideas can evolve. We take chances. We exceed expectations. We help dreamers dream." This is vision of....
  • Question 6
    1 / -0
    Greater emphasis was placed on _______ the product.
    Solution
    With the help of industrial revolution, the production became much easier and cheaper. To attract the consumer's to buy the company's product in competition to the rivals, the company had to improve the quality and features of the product.
  • Question 7
    1 / -0
    One aim of societal marketing is to ___________.
    Solution
    The societal marketing is a marketing concept that holds that a company should make marketing decisions not only by considering consumers' wants, the company's requirements, but also society's long-term interests.
  • Question 8
    1 / -0
    __________ defines Marketing Mix as "set of marketing tools that the firm uses to pursue its marketing objectives in the target market".
  • Question 9
    1 / -0
    Producing on a large scale reduces the _________ of the product.
    Solution
    The industrial revolution was the transition to new manufacturing process in the period from 1760 to sometime between 1820 and 1840. This transition includes going from hand production methods to  machine, new chemical manufacturing and iron production process. This gave rise to the development of machine tools and factory system. Due to the use of machine, large number of goods could be produced in a very short period of time. Vast number of goods were produced in a smaller period of time due to which the average cost of production reduced. This increased the profitability of the products and company earned good revenue.
  • Question 10
    1 / -0
    Availability and ______ of the product was considered to be the key to the success of a firm.
    Solution
    The industrial revolution was the transition to new manufacturing process in the period from 1760 to sometime between 1820 and 1840. This transition includes going from hand production methods to  machine, new chemical manufacturing and iron production process. This gave rise to the development of machine tools and factory system. Due to this vast production, the  products were made affordable for the consumers by decreasing the production cost.
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