Marketing Test - 4

Protective packaging products are designed and constructed to protect the goods from atmospheric, magnetic, electrostatic, vibration or shock damage. Products include types of boxes or storage containers, packing materials, liners, and spacers.

Display of information about a product on its container, packaging, or the product itself. For several types of consumer and industrial products, the type and extent of information that must be imparted by a label is governed by the relevant safety and shipping laws.

7 important factors that determine the fixation of price are:

• (i) Cost of Production:
• (ii) Demand for Product:
• (iii) Price of Competing Firms:
• (iv) Purchasing Power of Customers:
• (v) Government Regulation:
• (vi) Objective:
• (vii) Marketing Method Used:

A direct channel of distribution describes a situation in which the producer sells a product directly to a consumer without the help of intermediaries.

Factors Determining Choice of Channels of Distribution:

1. Product Related Factors

2. Company Characteristics

3. Competitive Factors

4. Market Factors

5. Environmental Factor

Manufacturer to Wholesaler to Retailer to Consumer

For small retailers with limited order quantities, the use of wholesalers makes economic sense. Wholesalers buy in bulk from producers and sell smaller quantities to numerous retailers. But large retailers in some markets have the power to buy directly from manufacturers and thus cut out the wholesalers. These big retailers are also able to sell at a cheaper rate to consumers than retailers who buy from the wholesaler.

A true salesperson has the following characteristics that they use consistently to succeed in making those important sales.

• Conscientiousness.
• Respectful.
• Initiative.
• They listen.
• Persistent.
• Coachable.
• Positive.
• Resourceful.

This direct and interpersonal communication lets the sender immediately receive and evaluate feedback from the receiver.

Examples include contests, coupons, freebies, loss leaders, point of purchase displays, premiums, prizes, product samples, and rebates.Sales promotions can be directed at either the customer,sales & staff, or distribution channel members (such as retailers).

It is very difficult to judge the effectiveness of an advertising message as there is no accurate feedback regarding its impact.