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Marketing Test - 43

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Marketing Test - 43
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Weekly Quiz Competition
  • Question 1
    1 / -0
    Customer gets ________ through personal selling.
    Solution
    Customer gets latest marketing information through personal selling . In personal selling the sales person directly contacts the buyer or the customer .
    There is a direct interaction between the buyer and the seller which leads to information provided directly to the customers . Hence the customer receive the latest market information.
  • Question 2
    1 / -0
    __________ is not a part of advertising.
    Solution
    All the above given options are a part of advertising .
    Advertising is any paid form of non-personal representation and promotion of goods , services or ideas by an identified sponsor . It includes T.V advertising, banners, paintings.
  • Question 3
    1 / -0
    _______ is highly flexible as the message can be adjusted.
  • Question 4
    1 / -0
    Personal selling helps in developing a relationship with the _______.
    Solution
    Personal selling helps in developing a relationship with the potential buyers/consumers . 
    Personal selling is a means to develop a direct relationship with the buyer . The salesperson directly contacts the buyer where he can change the selling description as per the needs and requirements of the buyer.
  • Question 5
    1 / -0
    _______ refers to offering another product as gift along with the purchase of a product.
    Solution
    Product combination refers to offering another product as gift along with the purchase of a product .
    Product combination is a part of customer sales promotions which is intended to increase the sales and attract new customers . In product combination on purchase of one product the buyer gets another product free. 
  • Question 6
    1 / -0
    In SCM, ________ production methods is similar except that the problem of rest/idle production/batch queuing is eliminated in _________.
  • Question 7
    1 / -0
    The series of activities undertaken to create a product or deliver a service is called a _________.
  • Question 8
    1 / -0
    What is set of marketing tools that the firm uses to pursue its marketing objectives in the target market called?
  • Question 9
    1 / -0
    What are the objectives of SCM?
  • Question 10
    1 / -0
    SCM stands for _______.
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