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Marketing Test - 46

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Marketing Test - 46
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Weekly Quiz Competition
  • Question 1
    1 / -0
    For a letter to be a good news letter is should have
  • Question 2
    1 / -0
    TQM's major emphasis is on __________.
  • Question 3
    1 / -0
    Choose the correct answers from the following alternatives given
    An advertisement to sell a thing by auction is:
  • Question 4
    1 / -0
    Tobacco companies have been criticized for marketing cigarettes which are said to cause lung cancer. In this example, which element of the marketing mix is considered to be at blame? 
    Solution
    As tobacco companies have been criticized for manufacturing cigarettes which cause lung cancer, therefore product is that element of market risk which is to be blamed.
  • Question 5
    1 / -0
    Under __________ approach, an employee is not appraised by his recognizable traits, but by his performance with respect to the agreed goals or objectives.
    Solution
    Under management by objectives approach, an employee is not appraised by his recognizable traits, but by his performance with respect to the agreed goals or objectives. In this method, employees should work towards achieving pre determined goal.
  • Question 6
    1 / -0
    Who has defined Marketing Mix as "set of marketing tools that the firm uses to pursue its marketing objectives in the target market"?
  • Question 7
    1 / -0
    In order to have a fair chance of selection, a press release should have the following:
  • Question 8
    1 / -0
    A ______ is usually drafted in-house by the Public Relations Officer of the company, who makes available information with him which may be published without any major cuts in the print or electronic media
  • Question 9
    1 / -0
    "Marketing may be defined as the performance of business activities that directs the flow of goods and services through producers to consumers." This definition is given by ____________.
  • Question 10
    1 / -0
    _____________ defines Marketing Mix is the combina-lion of four inputs which constitute the core of a company's marketing system, i.e., the product, the price structure, the promotional activities and the distribution system.
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