Marketing Management Test - 4

Functions of packaging: The protective function of packaging essentially involves protecting the contents from the environment and vice versa. The packaging is thus intended to protect the goods from loss, damage and theft.

A direct channel of distribution describes a situation in which the producer sells a product directly to a consumer without the help of intermediaries.

This direct and interpersonal communication lets the sender immediately receive and evaluate feedback from the receiver.

Marketers develop place (distribution) strategy to ensure that consumers find their products available in the proper quantities at the right times and places.

Display of information about a product on its container, packaging, or the product itself. For several types of consumer and industrial products, the type and extent of information that must be imparted by a label is governed by the relevant safety and shipping laws.

It is very difficult to judge the effectiveness of an advertising message as there is no accurate feedback regarding its impact.

In marketing, promotion is advertising a product or brand, generating sales, and creating brand loyalty. It is one of the four basic elements of the market mix, which includes the four P's: price, product, promotion and place.

Protective packaging products are designed and constructed to protect the goods from atmospheric, magnetic, electrostatic, vibration or shock damage. Products include types of boxes or storage containers, packing materials, liners, and spacers.

Selling activities start after the product has been developed.The selling activities undertaken by professional sales people include: Generating Sales Leads, Qualifying Leads, Preparing for the Sales Meeting.

The word market has been derived from Latin word Marcatus which refers to place of trade or a place where business is carried on.

Primary packaging is the term used to designate the layer of packaging in immediate contact with the product; in other words, it is the first packaging layer in which the product is contained.

Advertising is the part of promotion mix not a price mix in marketing mix.

Packaging is the technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of designing, evaluating, and producing packages.

Production Concept, Product Concept and selling Concept starting from factory. Continuous exposure to advertising and personal selling leads many people to link marketing and selling, or to think that marketing activities start once goods and services have been produced.

Marketing is a broad, somewhat simplistic concept, where selling is thought of as the exchange activity. Marketing is an overall Organisational activity (the planning, pricing, promotion, packaging, advertising) and selling of any Value Offer (Product) Selling is therefore only a part of the overall Marketing of any Product and therein lies the difference.

List price is not a part of product in marketing mix ; it is the part of price mix.

The marketing mix has been defined as the set of marketing tools that the firm uses to pursue its marketing objectives in the target market.

warranties is not a part of price and promotion it is the part of product.

When the company's trade name is used, multi product branding is also known as corporate branding, family branding or umbrella branding. Examples of companies that use corporate branding are Microsoft, Samsung, Apple, and Sony as the company brand name is identical to their trade name.

Transport packaging is very often a local affair and therefore needs to be designed with local conditions and expectations in mind. First and foremost, transport packaging must serve to protect goods in transit.

7 important factors that determine the fixation of price are: (i) Cost of Production: (ii) Demand for Product: (iii) Price of Competing Firms: (iv) Purchasing Power of Customers: (v) Government Regulation: (vi) Objective: (vii) Marketing Method Used:

A true salesperson has the following characteristics that they use consistently to succeed in making those important sales. Conscientiousness. Respectful. Initiative. They listen. Persistent. Coachable. Positive. Resourceful.

Marketing function types within a larger business might include performing market research, producing a marketing plan, and product development, as well as strategically overseeing advertising, promotion, distribution for sale, customer service and public relations.

Factors Determining Choice of Channels of Distribution: 1. Product Related Factors 2. Company Characteristics 3. Competitive Factors 4. Market Factors 5. Environmental Factor

The product concept is based upon the idea that customers prefer products that have the most quality, performance, and features, some customers prefer a product that is simpler and easier to use.

The marketing mix has been defined as the "set of marketing tools that the firm uses to pursue its marketing objectives in the target market. Thus the marketing mix refers to four broad levels of marketing decision, namely: product, price, promotion, and place.

Manufacturer to Wholesaler to Retailer to Consumer For small retailers with limited order quantities, the use of wholesalers makes economic sense. Wholesalers buy in bulk from producers and sell smaller quantities to numerous retailers. But large retailers in some markets have the power to buy directly from manufacturers and thus cut out the wholesalers. These big retailers are also able to sell at a cheaper rate to consumers than retailers who buy from the wholesaler.

SWOT Analysis is a strong part of marketing. The SWOT analysis will be a useful tool in developing and confirming your goals and your marketing strategy.

Secondary packaging is intended to protect not only the product, but also the primary packaging, which often is the packaging most visible to the consumer in retail displays.

Examples include contests, coupons, freebies, loss leaders, point of purchase displays, premiums, prizes, product samples, and rebates.Sales promotions can be directed at either the customer,sales & staff, or distribution channel members (such as retailers).