Mass Media & Communication Mock Test - 5

The correct answer is option 3.

Key Points

Advocacy Advertising

• Advocacy advertising is typically contentious, addresses hot-button issues, and is targeted at either particular or broad opponents.
• In a nutshell, advocacy advertising is intended towards an adversary, sometimes a particular adversary, and sometimes an unidentified adversary that is thought to be "The energy."
• Politics, the media, rival consumer groups, or government organisations could all be the target.

Advertorials

• In addition to marketing certain goods and services, advertorials also advocate for specific points of view on divisive issues.
  Advertorials are defined as the expression of a viewpoint on a contentious issue by a person, a group, or an organisation via the medium of advertising.

Institutional Advertising

• One of the first forms of public relations marketing is this. Its purpose, which is to inform the public of the organization's operations that could otherwise go unreported through other media channels, is one that business corporations frequently use.

Association Advertising

• Their goal is to increase public awareness of their services and their public image. Associations that represent doctors, lawyers, accountants, and other professionals have recently launched public service advertising campaigns.

The correct answer is option 3.

Key Points

• Advertisement encourages the Sale of Inferior Products.
• Every manufacturer portrays their product in the commercial as being superior. As a result, the buyer is unable to determine which product is truly excellent. As a result, even after paying a hefty amount for a product, it can be challenging to obtain one of high quality. A vendor develops a habit if he receives a decent price for a subpar item. It also impacts other merchants. As a result, it is said that advertising stimulates the selling of subpar goods.
• Encouraging people to purchase goods and services - The primary objective of advertising is to persuade consumers to buy products and services. Some businesses rely on advertising more than others. For example, a cereal firm needs to advertise more actively than a power company because there is little to no competition for their products. Advertisers frequently persuade people to buy things by creating a sense of scarcity or deprivation.
• Reflect cultural trends - Advertising helps reduce gaps between individuals by expressing diverse cultural perspectives through its messages. It adds variety to social life.
• Promotes Economic growth - By boosting demand and promoting economic activity, advertising helps the economy in all respects. It increases consumers' willingness to shop, which in turn helps the economy overall.

The correct answer is Quality of product.

Key Points

• Quality of product is not included in Advertising Production Firms.
• The support organisations that aid in the production of the commercial are called advertising production companies.
• Copywriters, artists, photographers, typographers, producers, and editors are included in this category.
• These are the individuals who put ideas into finished form. Thus, these individuals determine if the advertisement is successful or not.
• DDB Mudra Group, Dentsu Aegis Network, and FCB Ulka Advertising Pvt Ltd are examples of Advertising Production Firms.

The correct answer is 1962.

Key Points

• The Innovation Adoption Model was created by Everett Rogers in 1962.
• The innovation adoption model was created by Everett Rogers in 1962 as a result of his research on the diffusion of innovation.
• The stages a consumer goes through when acquiring a new good or service are represented by this model.
• According to experts, Rogers' model is suitable for describing the adoption of the majority of commercial services or practices in emerging countries as well as the promotion of new products.
• It asserts that prospective adopters must go through several steps before acting, similar to previous models.
• The following five stages are defined by Rogers:

1. Awareness
2. Interest
3. Evaluation
4. Trial
5. Adoption

The correct answer is David M Ogilvy.

Key Points

• David M Ogilvy is known as the father of Advertisement.
  • The "Father of Advertising" was a British advertising tycoon by the name of David Mackenzie Ogilvy.
  • He founded Ogilvy & Mather. He received his training at the Gallup research organisation and credited thorough consumer research for the success of his advertisements.
  • His most well-known advertising efforts were for Hathaway shirts, Dove soap, and Rolls-Royce.
  • A book titled "Ogilvy on Advertising" was written by advertising executive David Ogilvy. The book offers commentary on every facet of advertising.
  • He adhered to the four major tenets of advertising: creative brilliance, research, actual results for clients and professional discipline.
• ​Ivy Lee, a pioneer of contemporary public relations and an American publicity guru, For his public relations work with the Rockefeller Family and the Nazi Regime, Lee is well known.
• Edward Whitehead - Walter Edward Whitehead, popularly known as Commander Whitehead, played himself as a classy and sophisticated man of taste and distinction in a widely disseminated advertising campaign of the 1950s and 1960s. 
• Edward Bernay - An American theorist known as "the father of public relations," Edward Louis Bernays is regarded as a pioneer in the fields of public relations and propaganda.

The correct answer is Educational programmes.

Key Points

• Agriculture and rural development programmes are a type of Educational programmes.
• The following programmes fall under the category of education programmes:

1. Open university and distant learning programmes (UGC and IGNOU)
2. Social and development programmes: including family planning, welfare, literacy campaigns, agriculture and rural development programmes, fitness and hygiene, health and science, and public service telecasts.
3. Programs in culture and gender studies: These include courses in gender sensitization, theatre, the arts, and literature.

• Entertainment programmes - There are a variety of television shows that entertain us in addition to those that inform us. These shows are classified as entertainment programmes. Examples of Entertainment programmes

1. Serials, soap operas, dramas and plays
2. Comedy shows
3. Musical programmes
4. Game shows
5. Chat shows
6. Cartoons
7. Fairy tales/fantasy-based programmes
8. Horror shows
9. Reality television shows

• Informative programmes - Informative programmes are defined as those whose primary goal is to inform their viewers.
  1. Various forms of informative programming include:
  2. News and Current Affairs Programmes
  3. Sports Programmes
  4. Cookery shows, food-related programmes
  5. Programmes imparting information related to contemporary environmental issues, scientific and technological inventions and discoveries and economic policies.

The correct answer is Intrapersonal communication.

Key Points

• Intrapersonal communication occurs when a batsman converses with himself while on the crease.
• The definition of intrapersonal communication is "conversation with oneself," which might encompass self-talk, acts of visualisation and imagination, as well as recall and memory.
• Intrapersonal communication is the process by which a person converses with themselves while simultaneously functioning as the sender and the recipient of messages. It also includes the use of silence to consciously participate in inner speech and self-talk.
• Intrapersonal communication or communicating with oneself is essential for our growth as responsible members of society.
• Intrapersonal communication, also known as internal monologue, auto communication, self-talk, inner speech, or internal discourse, is the inner voice that a person hears while they are awake and delivers a running monologue of thoughts.
• Interpersonal communication - Interpersonal communication is the act of communicating with someone when you are face to face. Interpersonal communication is communication between persons or one-to-one communication.
• Group communication - It happens frequently for a group of people who are usually acquainted meet and converse. You could refer to this as group communication.
• Public communication  - A sizable number of people will be listening when the leader speaks. A single person is speaking to a sizable group of people here. Public communication refers to this type of communication.

The correct answer is option 2.

Key Points

• Messages on the radio are easily forgotten - Radio announcements are readily forgotten: A limitation of radio is a result of the issue with the lack of pictures. What we see is generally retained in our memories. For instance, if you have seen the Taj Mahal in Agra, the beautiful images will stick in your mind. However, most of what you hear is quickly forgotten.
• Radio does not need an electric power supply - Radio does not require an electric power source: You can listen to the radio without an electric power source or a generator by using dry battery cells. Radio is thus a huge blessing in a nation like ours where power has not yet reached every corner.
• A radio receiver is portable. - You may take your radio set with you when you leave the house and move it from the living room to the kitchen. With television, it's not particularly simple to accomplish that. Radio has an advantage since it has the ability to be moved, or "portability."
• One does not have to be literate to listen to the radio - You cannot read a newspaper, read television captions, or read text unless you are literate. However, you don't even need to be literate to listen to the radio. On the radio, you can hear news or programmes in any language.

The correct answer is option 4.

Key Points

• Social media are forms of new media, but not all forms of new media are social media.
• Social media and new media are inseparably intertwined. Although "social media" are new media, not all new media are social media. One may argue that new media, such as blogs, YouTube, etc., encompasses all that has altered in the current digitised information sharing. Social media is undoubtedly a component of new media.
• A simple example of using new media is the ability to take a photo using a mobile device, edit it, and upload it to a website. When a picture is uploaded to Facebook or Flickr, it becomes a part of social media. So we can say that Social media are forms of new media, but not all forms of new media are social media.
• Spelling and punctuation problems are the most frequent ones on social media. Although spelling and grammar are less crucial in informal writing, they are acceptable on social media. Furthermore, writing too quickly results in more errors and less time for thought. People rush to submit their initial thoughts without revision or consideration.
• Every social media platform differs from the others, making social media a diverse and distinctive atmosphere. Similar to how Facebook and Google+ are distinct from each other and Instagram and Twitter, respectively. The proper content must be written at the right moment while using social media. To create excellent and appealing content, one should continue to use the approaches below.
• A great location to keep up with current affairs and online trends is social media. You are well aware of the limited lifespan of social media, therefore always be prepared to post occasionally on currently popular topics.

The correct answer is Hanste Aansu.

Key Points

• Hanste Aansu was the first Hindi film released with an “A” Certificate.
• The 1950 Hindi-language love comedy Hanste Aansoo was directed by K. B. Lall and starred Madhubala, Motilal, Gope, and Manorama in the lead roles.
• Ghulam Mohammed is the film's music composer.
• Hanste Aansoo, the first Indian movie to receive an Adults rating, was both a contentious and well-received release, earning praise for Madhubala's performance and infamy for its daring plot.
• Piyali Phukan - A 1955 film in the Assamese language, Piyoli Phukan was directed by Phani Sarma.
• Shree 420 -  A 1955 film directed by Raj Kapoor and Starred, Raj Kapoor, Nadira, and Nemo.
• Pyaasa - 1957 film directed by Guru Dutt and Starred Guru Dutt, Waheeda Rehman, Mala Sinha, and Rehman Khan.

The correct answer is option 1.

Key Points

• The dystopian subgenre conjures up worlds or societies in which suffering results from oppression, deprivation, or terror, and where human misery—such as filth, oppression, disease, overcrowding, environmental degradation, or war—is what distinguishes human society.
• Purpose of Dystopian - To create urgency regarding actual present events, dystopian fiction is frequently set shortly rather than in the far future. Dystopian literature and film are considered science fiction since they are futuristic.
• Examples of the dystopian movie -
  • A Clockwork Orange (1971) - Stanley Kubrick.
  • The Mad Max series - (1979 - present) - George Miller.
  • Escape from New York - (1981) - John Carpenter.
  • The Terminator (1984) - James Cameron.

The correct answer is M. Chalapathi Rau.

Key Points

• "Journalism and Politics” were written by M. Chalapathi Rau.
• "Journalism and Politics” was published by Vikas Publ. House in 1984.
• M. Chalapathi Rau
  • Indian journalist Manikonda Chalapathi Rau was an expert on Nehruvian philosophy.
  • He authored several books on Indian politics, journalism, and personalities.
  • He participated in the clandestine press movements throughout the war for independence.
  • He served as the Indian Federation of Working Journalists' inaugural president.
  • He participated in several UNESCO Commissions and was a member of the UNESCO Press Experts Committee.
• Some important books:
  • "India's Newspaper Revolution" was written by Robin Jeffrey.
  • “A History of Press in India” was written by S. Natarajan.
  • “Journalism in Modern India”  was written by Ronald E Wolseley.

The correct answer is Joseph Pulitzer.

Key Points

• Joseph Pulitzer defines journalism as  " the most fascinating profession of all where a journalist has a position that is all his own".
  • Newspaper publisher for the New York World and the St. Louis Post-Dispatch, Joseph Pulitzer was also a politician. He rose to prominence within the Democratic Party and was chosen to represent New York in Congress.
• Rupert Murdoch - 
  • ​Businessman, media mogul and investor Keith Rupert Murdoch is an American native who was born in Australia. He is the owner of hundreds of regional, global, and local publishing companies through his company News Corp.
• William McKinley -
  • From 1897 until his murder in 1901, William McKinley, the 25th president of the United States, presided over the country. He increased protective tariffs to support American industry during the Spanish-American War of 1898, resisted the expansionary monetary policy of free silver, and kept the country on the gold standard.
• William Randolph Hearst - 
  • ​American businessman, newspaper publisher, and politician William Randolph Hearst is credited with founding Hearst Communications, the largest newspaper network in the country.

The correct answer is EPIC.

Key Points

• India's first web Browser is EPIC.
• MOSAIC is the first Graphical web Browser.
• Internet Explorer and Opera are web Browsers.
• EPIC:
  • India's first web browser, "Epic," was released by a Bangalore-based Indian startup called Hidden Reflex.
  • The Epic web browser, which claims to be the first antivirus browser, is built on the Mozilla platform.
  • The sidebar of the Epic web browser enables the creation of documents in 12 different regional Indian languages.
  • Users have access to films, stock quotes, live cricket scores, the top music albums, and local events in addition to the most recent national and regional news from well-known periodicals and television networks.
  • Applications like Facebook, Orkut, Gmail, games, file backup, My Computer, a to-do list, maps, and more are preinstalled on Epic.
  • Additionally, Epic has built-in antivirus, alerts for malicious websites, and anti-phishing protection.
• ​Browser:
  • ​An application software called a web browser is used to view a local or global website.
  • The web browser obtains the necessary information from a web server and displays the page on the user's device when a user requests a web page from a certain website.

The correct answer is Internet Protocol Television.

Key Points

• IPTV stand for Internet Protocol Television.
• On PCs and mobile devices, you can view television with Internet Protocol Television (IPTV).
• Using a set-top box designed for the purpose and an internet connection, enables users to watch television, record shows, and share their experiences with friends.
• With this method, you can schedule the recording of a programme using a cell phone.
• More options, flexibility, and convenience will be available to consumers as a result.
• Numerous popular Indian networks offer video samples of their programming on their websites.

The correct answer is option 3.

Key Points

• Instagram - 
  • In 2010, Kevin Systrom and Mike Krieger launched Instagram, a social media platform for sharing photos and videos.
  • Facebook Inc. eventually purchased Instagram.
  • Users of the app can upload media that can be altered using filters, arranged by hashtags, and categorised by location.
• Twitter - 
  • Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams founded Twitter in March 2006, and it went live in July of the same year.​
  • A communications business with headquarters in San Francisco, California, is called Twitter, Inc.
  • The business runs the social networking and microblogging platform Twitter. It has previously run the Periscope live streaming platform and the Vine short video app.
• Google - 
  • On September 4, 1998, while Larry Page and Sergey Brin were pursuing their PhDs at Stanford University in California, Google was created.
  • Google LLC is an American multinational technology business with a focus on consumer electronics, cloud computing, computer software, search engine technology, artificial intelligence, and online advertising.
• Linkedln - 
  • An American internet service focused on business and employment, LinkedIn is accessible through mobile apps and websites.
  • The platform was introduced on May 5, 2003, and is primarily used for networking and career development.
  • It enables both employers and job seekers to post positions and resumes.

The correct answer is 2008.

Key Points

• Data Security Council of India was established in 2008.
• The Data Security Council of India (DSCI), a leading industry organisation for data protection in India founded by NASSCOM, is dedicated to creating best practices, standards, and initiatives in cyber security and privacy in or to the internet a safe, secure, and trustworthy place.
• For public advocacy, thought leadership, capacity building, and outreach activities, DSCI brings together national governments, their agencies, and industry sectors like IT-BPM, BFSI, Telecom, industry groups, and data protection authorities.
• DSCI collaborates on policy issues with governmental entities, regulatory agencies, business associations, and think tanks.
• The DSCI promotes best practices and frameworks and publishes studies, surveys, and articles to strengthen thought leadership in cyber security and privacy.

The correct answer is BAR-O-meter.

Key Points

• TRP is calculated by an Indian agency using BAR-O-meter.
• The Broadcast Audience Research Council in India uses "BAR-O-meters" to determine TRP. Every Thursday, the BARC announces weekly TRP results that rank all TV networks and TV shows.
• Over 45,000 impanelled homes have "BAR-O-meters" installed by BARC. In a fair and representative manner, a survey of a thousand viewers is conducted in this manner. These devices keep track of the channels and show what particular members of the family or other individuals view. The People metres are the name of this technique.
• TRP - The marketing and advertising firms employ the TRP, or television rating point, statistic to assess this viewing. TRP, or television rating point, is a metric used to gauge which shows are most popular and assess viewer preferences. It aids in determining the most popular TV station and programme or provides information about their popularity. It displays the frequency with which viewers tune in to a certain station or programme.

The correct answer is Broadcasting Wing.

Key Points

• There are three distinct wings in a radio station. They are the Programme Wing, Engineering Wing, and Administration Wing.
• Program Wing, and  Engineering Wing responsible for running a radio station’s broadcasts.
• Engineering wing is responsible for the technical quality of radio broadcasts.
• The administrative wing provides all the support that is required for the functioning of the station.

The correct answer is Bimal Roy.

Key Points

• Do Bigha Zamin, the first film to win the Filmfare Best Movie Award was directed by Bimal Roy.
  • The 1953 drama film Do Bigha Zamin was produced in India and directed by Bimal Roy.
  • Balraj Sahni and Nirupa Roy play the key parts in the movie, which is based on the Bengali poetry "Dui Bigha Jomi" by Rabindranath Tagore.
  • It is regarded as a significant picture in the early parallel cinema of India and a trendsetter because of its socialist content.
  • The protagonist of the narrative is a farmer named Shambhu Mahato who resides in a small village affected by drought with his wife Parvati, son Kanhaiya, and father Gangu.
• Bimal Roy - Filmmaker from India named Bimal Roy. He is a significant filmmaker of Hindi film because of his realistic and socially conscious works, including Do Bigha Zamin, Parineeta, Biraj Bahu, Devdas, Madhumati, Sujata, Parakh, and Bandini.
• Yash Chopra - Yash Raj Chopra was a Hindi-language film producer and director from India. the founding boss of the movie-making and -selling enterprise Yash Raj Films.
• Satyajit Ray - An Indian director, screenwriter, documentary filmmaker, author, essayist, lyricist, magazine editor, illustrator, calligrapher, and music composer, Satyajit Ray also worked as a magazine illustrator. One of the best filmmakers of all time, according to many, is Ray.
• Ardeshir Irani - In the silent and sound eras of early Indian cinema, Khan Bahadur Ardeshir Irani worked as a writer, director, producer, actor, distributor, film showman, and cinematographer. He was among the greatest icons of Indian cinema today.

The correct answer is Cinema.

Key Points

• The New Indian Wave Movement is related to cinema.
• The New Indian Wave Movement is commonly referred to as parallel cinema or art cinema.
• Parallel cinema, also known as New Indian Cinema, was an Indian film movement that began in the state of West Bengal in the 1950s as an alternative to the country's more popular, commercial cinema.
• Bengali cinema, which produced internationally renowned filmmakers like Satyajit Ray, Mrinal Sen, Ritwik Ghatak, Tapan Sinha, and others, initially spearheaded the movement. Later, it became well-known in other Indian film industries.
• It is renowned for its sombre subject matter, realism and naturalism, symbolic aspects that pay close attention to the current sociopolitical situation, and its rejection of the inserted dance and song routines that are typical of mainstream Indian films.
• "Do Bigha Zameen" by Bimal Roy is among the best representations of this movement. In 1954, it took home the International Prize from the Cannes Film Festival.

The correct answer is option 1.

Key Points

• The main objective of Institutional copy is to cultivate, preserve, and grow the reputation of selling hubs among potential buyers.
• Institutional Ad copy
  • The institutional copy doesn't provide any products or services for sale.
  • It aids in advertising the selling house's merchandise.
  • It aids the selling hub in establishing a solid reputation with its clients.
  • The major goal of this kind of advertising content is to cultivate, preserve, and grow the reputation of selling hubs among potential buyers.
• Educational Ad copy
  • An informative advertisement educates and informs the reader about the product.
  • It is created in a way that will draw the customer's attention to the advantages and unique qualities of the product.
  • The onus of educating the consumer and ensuring their comfort with the product is with the advertiser.
• Topical Ad copy
  • A topical advertisement is one in which the marketer draws a comparison between their offering and a specific recent event.
  • The target audience is effectively impacted by this kind of copy. Because the event is dramatic and still fresh in the customers' thoughts, it generates curiosity.
• Reason Why Copy
  • Customers are given explanations as to why purchasing the goods is vital in this copy's approach.
  • It outlines clear advantages for a specific product.
  • It makes an effort to justify the product's superiority by providing data from performance tests, records, suggestions, guarantees, etc.

The correct answer is ​Topical copy.

Key Points

• Topical copy is a type of advertisement that makes a connection between the product and a recent event to appeal to the target audience.
  • A topical advertisement is one in which the marketer draws a comparison between their product and a specific recent event.
  • The target audience is effectively impacted by this kind of copy. Because the event is dramatic and still fresh in the customers' thoughts, it generates curiosity.
• Descriptive Copy:
  • This copy is not technical in nature and has been written so that laymen ( a person without professional or specialized knowledge ) may understand it.
  • It provides thorough information on the product in incredibly basic terms.
  • This kind of content is typically utilised for products routinely purchased in advertisements.
• Reason Why Copy:
  • Customers are given explanations as to why purchasing the goods is vital in this copy's approach.
  • It outlines clear advantages for a specific product.
  • It makes an effort to justify the product's superiority by providing data from performance tests, records, suggestions, guarantees, etc.
• Suggestive Copy:
  • Advertising copy that makes suggestions to the audience to persuade them to buy a specific product is known as suggestive copy.
  • It is especially helpful for products where potential customers are uncertain about the quality of several brands.

The correct answer is 1951.

Key Points

• The Indian Society of Advertisers was established in 1951.
• The Indian Society of Advertisers represents the interests of organisations involved in the Indian advertising, marketing and media industry. 
• The purpose of ISA is to protect consumers by ensuring that advertising and marketing communications are carried out properly while also promoting and defending the rights of its members to freely connect with their customers.
• By making sure that the advertising and marketing communications are carried out successfully, it works to promote the rights of its members and also defend the interests of the customers.

The correct answer is option 4.

Key Points

• The Standard Ethical Principles for Journalists are:

1. Honesty - Journalists have a responsibility to look for the truth and accurately report it. This calls for diligence, which is making every effort to locate all the information pertinent to a story. Journalists should use several sources to confirm any information.
2. Avoid defamation - For journalists, this is a moral and legal requirement. 
   Journalists are not allowed to publish defamatory words that harm someone's reputation.
3. Equity -  Journalists should be unbiased and balanced in their reporting in addition to being independent. The majority of news stories contain multiple sides, which journalists should report. 
4. Minimization of damage - 
   Not every information that can be publicised ought to be. 
   News organisations may decide not to publish the article if the level of harm to private individuals—particularly children—that could follow from disclosure surpasses the benefits to the public. 
    
5. Openness to the public -  News organisations ought to pay attention to their readers. Journalists should write under their bylines and take responsibility for their remarks to allow the public to hold them accountable. News organisations must publish a correction when they make factual errors.
6. Proper attribution -  Journalists must never plagiarise. If they use information from another media outlet or journalist, they need to attribute it to them.
7. Individualism -  Journalists should abstain from taking political positions and refrain from speaking on behalf of interest organisations. Writers should disclose to editors and readers any political allegiances or financial holdings that might create a conflict of interest with the topic they are covering. 

The correct answer is option 3.

Key Points

• The appropriate elements for a print advertisement: Headline, Body copy, Signature line, Illustrations.
• Headline - The first line of copy in your print advertisements that the reader will encounter. A compelling title will grab the attention of potential clients and push them to learn more about your goods and services.
• Body copy - The primary text, as opposed to the logo, headline, subheadline, and visuals, can be found in advertisements, print materials, company information, or on any website. This language is referred to as body copy.
• Signature line - A signature line offers a spot for you or another person to sign a printed document.
• Illustrations - The graphics serve as a means of drawing attention to and advertising a good or service. Because of this, graphics should complement the general theme of the advertising campaign rather than standing out. In this case, pictures distract the audience from the message being presented rather than bringing it to their attention, which defeats the purpose of using images.
• Print advertisement:
  • In order to reach a large number of consumers, print advertising use physically printed media. Print advertisements can be found in a variety of publications, including newspapers, periodicals, brochures, and direct mail.

The correct answer is an Advertising agency.

Key Points

• Advertising agency is considered the advertising industry backbone.
• The advertising agency's responsibility extends from determining the product's advertising requirements to carrying out the project through a variety of media outlets that are appropriate given the qualities of the product.
• For instance, advertising children's books and comics in a business magazine or financial publication may not be very effective.
• In a similar vein, promoting office supplies in comic books for kids or even lifestyle publications might not be a good idea.
• Planning and developing advertising campaigns for their customers and placing adverts in various media are the main responsibilities of advertising companies.
• Planning include analysing potential distribution channels, researching the market for the provided goods or services, and selecting the most efficient strategy to reach the target audience.

The correct answer is option 2.

Key Points

• Demand-based Advertising related to Fortifies interest for the general item or whole industry.
• Selective demand advertising focuses on generating interest for the brand of a specific company.
• When, for instance, a brand commands a business and will benefit most from broader business sector expansion, a marketer may concentrate on primary demand.
• Primary demand advertising is frequently used as a component of a unique strategy to aid in the growth of market acceptability for another product.
• The challenge is to market a certain brand while also persuading customers of the concept of the product.

The correct answer is option 3.

Key Points

Reuters - London, UK.

• Thomson Reuters owns the global news organisation Reuters.
• One of the biggest news organisations in the world is Reuters.
• German-born Paul Reuter founded the company in London in 1851.
• Headquarters in London, United Kingdom.

Inter Press Service - Rome, Italy

• Rome, Italy serves as the home base for the international news organisation Inter Press Service (IPS).
• News and commentary on social, political, civic, and economic issues as they pertain to the Global South, civil society, and globalisation are its core areas of concentration.
• A non-profit multinational journalist cooperative called IPS was founded in 1964.

Kyodo - Minato, Japan

• Based in Minato, Tokyo, Kyodo News is a nonprofit cooperative news organisation.
• It was founded in November 1945 and provides news to practically all Japanese newspapers, radio stations, and television networks.

Europa Press - Madrid, Spain

• Spanish news organisation Europa Press was established in 1953.
• Every Spanish Autonomous Community has a headquarters for Europa Press, and every provincial capital has correspondents.
• This gives the news organisation the opportunity to provide a very solid informational output from local and autonomous topics, which is crucial for institutions and businesses.

The correct answer is the Conditional Access system.

Key Points

• The term for the digital method of transmitting TV channels via a set-top box is a Conditional Access system.
• Conditional Access system
  • A feature called conditional access (CA) enables broadcasters to limit the audience for specific programming offerings.
  • By encrypting the broadcaster's programmes, the CA does this.
  • As a result, before the programmes can be decoded for viewing, they must first be encrypted at the receiving end.
  • Pay-per-view (PPV), interactive features like video-on-demand (VOD) and games, the ability to restrict access to particular content (such as pornographic movies, for example), and the ability to send messages to particular set-top boxes are all services that CA offers (perhaps based on geographic region).

The correct answer is 69.

Key Points

• 69 songs in the film "Indra Sabha".
• Indrasabha, a big-budget movie with almost 69 songs, was released in 1932.
• The plot of "The Hindi Devmala [Hindi Pantheon] with the Islamic Ravaiyat" revolves around a kind king whose moral character is put to the test when celestial forces allow an apsara (a fairy) to come before him as a broken lady pleading for pity.
• It was Directed by J.J. Madan.
• Nissar, Jehanara Kajjan, and Abdul Rehman Kabuli played the important roles.

The correct answer is option 2.

Key Points

Times of India -

• The Times Group owns and manages The Times of India, a daily newspaper published in India that is published in English.
• It is the world's top-selling English-language daily and the third-largest newspaper by circulation in India.
• With its inaugural edition published in 1838, it is the second-oldest Indian daily still in print and the oldest English-language newspaper in India.
• It is an Indian "newspaper of record" and is known as "The Old Lady of Bori Bunder."

Indian Mirror - 

• Devendra Nath Tagore started the Indian Mirror newspaper in early 1862.
• This newspaper was published in English.

​The statesman - 

• The Statesman is a broadsheet daily newspaper in India published in English that was first published in 1875.
• It is owned by The Statesman Ltd. and has offices around the country, including Statesman House in Connaught Place in New Delhi and Statesman House in Chowringhee Square in Kolkata.
• The Asia News Network counts it as a member.

The Hindu - 

• The Hindu Group, with its main office in Chennai, Tamil Nadu, owns the English-language Indian daily newspaper The Hindu.
• It debuted in 1878 as a weekly and changed to a daily in 1889. 
• It is one of the most widely read English-language newspapers in India, trailing only The Times of India in terms of circulation.

The correct answer is Mehboob Khan.

Key Points

• Mehboob khan direct the social epic film Mother India.
• Nargis, Raaj Kumar, Rajendra Kumar, and Sunil Dutt appear in Mehboob Khan's 1957 Indian epic drama film Mother India.
• The protagonist of the story is a villager named Radha (Nargis), who lives in abject poverty and battles a crafty moneylender while trying to raise her two sons.
• Mehboob khan
  • Known for directing the social epic Mother India (1957), which won the Filmfare Awards for Best Film and Best Director, two National Film Awards, and was a finalist for the Academy Award for Best Foreign Language Film, Mehboob Khan was a pioneering producer-director in Indian film.
  • In 1954, he established Mehboob Productions, a production firm, and Mehboob Studios, a film studio. Along with Mother India (1940) and Aurat, he also invented the dacoit movie genre.

The correct answer is Early Man.

Key Points

• Early Man films have employed the clay animation technique.
• A type of stop-motion filmmaking that uses clay is called clay animation.
• Plasticine is a pliable material that, in contrast to all other traditional stop motion animation methods, can be moulded precisely where it is needed to produce incredibly complex character expressions and poses.
• Examples of clay animation movies are Coraline (2009), Boxtrolls (2014), Early man (2018) etc.
• Clay animation technique
  • Each object or character is made from clay or another material that is similarly malleable, such as plasticine, and is typically sculpted around a wire skeleton, known as an armature.
  • It is then placed on the set, photographed once, and then moved slightly by hand in preparation for the next shot, and so on until the animator has produced the desired amount of film.
  • The observer sees motion when a succession of quickly following, slightly shifting images is played back.

The correct answer is 1985.

Key Points

• The advertising Standards Council of India was established in 1985.
• The voluntary self-regulatory body for the Indian advertising sector is called the Advertising Standards Council of India (ASCI).
• ASCI was founded in 1985 and is recognised by section 25 of the Company Act as a non-profit organisation.
• In order to protect consumer interests, ASCI is dedicated to the cause of self-regulation in advertising.
• Advertising Standards Council International (ASCI) works to guarantee that commercials adhere to its Code for Self-Regulation, which mandates that commercials be ethical, respectable, accurate, and neither dangerous nor destructive while upholding fair competition.
• ASCI investigates complaints from ALL MEDIA, including print, radio, television, billboards, SMS, emails, websites, product packaging, brochures, and point-of-sale materials, among others.
• The Board of Governors, the Consumer Complaints Council, and its Secretariat make up ASCI's team. The Board of Governors of ASCI is comprised of 16 members, with 4 members representing each of the primary industries, including advertisers, ad agencies, the media, and related fields like market research, consultancy, business education, etc.

The correct answer is a specific audience.

Key Points

• Journalism that targets a particular audience that is not provided to by publications that are normally addressed in the print media is known as niche journalism.
• In order to serve a specific audience of readers looking for knowledge on a certain issue, niche journalism focuses on creating articles or other instructive content with a journalistic structure.
• Journalists can concentrate on their intended audience thanks to niche journalism.
• Another name for niche reporting is "narrowcasting."
• For a more specialised audience, a niche journalist produces entertaining, instructional, and interesting content.
• Because of a significant movement away from mass-produced content toward individualised content, which was accelerated by the rapid development of social networks and information and communication technology, the concept of niche journalism emerged. 

The correct answer is four.

Key Points

• The academic discipline of journalism can be split into four categories.
• Print, television, radio, and digital media can all be considered subcategories of journalism as a field of study.
• Print media's diverse fields include reporting and editing.
• Writing scripts, editing content, and news reporting are all included in television, radio, and reporting segments.
• Along with journalistic skills, digital or new media demands a fundamental understanding of web design and maintenance.
• Print media - 
• Print media is a form of mass communication that uses printed materials like magazines and newspapers.
• Digital Media - 
  • ​Any type of material that is distributed through electronic means is considered digital media.
  • Electronic devices can be used to create, watch, edit, and distribute this kind of material.
  • Software, video games, movies, websites, social media, and online advertising are all examples of digital media.

The correct answer is Tik-Tok.

Key Points

• Tik-Tok is not a video editing software.
• TikTok is a short-form video hosting service.
  • The Chinese business ByteDance owns TikTok.
  • It features a wide range of short-form user videos, with lengths ranging from 15 seconds to ten minutes, in genres such as pranks, stunts, tricks, jokes, dancing, and entertainment. 
• Video editing software:
  • On a non-linear editing system, video editing software, also known as a video editor, is used to execute post-production video editing of digital video sequences.
  • There are several uses for video editing software, including producing movies, adding audio commentary, and altering videos in general.
  • Adobe's Premier Pro, Lightworks, Avid, Velocity, and FinalCut Pro are a few examples of video editing software.

The correct answer is 1961.

Key Points

• The DAGMAR model was introduced by Russell Colley in 1961.
• The DAGMAR model was developed by Russell Colley when he wrote a report for the Association of National Advertisers.
• The report's name, abbreviated DAGMAR, stood for "defining advertising goal for measured advertising outcomes."
• DAGMAR does not only deal with the message; it also promotes quantifiable goals for each stage of the communication.
• DAGMAR focuses on how to gauge an advertising company's success and the level of knowledge a consumer must-have for the organisation.
• Many planners base their work on the DAGMAR approach, which has had a significant impact on how objectives are created during the planning process for advertising.
• Each purchase prospect goes through the following 4 processes, according to DAGMAR:

1. Awareness
2. Comprehension
3. Conviction
4. Action

The correct answer is option 2.

Key Points

• Advertising that promotes illegal goods like cigarettes and alcohol while masquerading as another product is referred to as Surrogate Advertisements.
• A form of advertising known as surrogate advertising involves a company disgustingly promoting a product that has been "banned."
• Having said that, it is an advertising technique where a brand markets/advertises/indirectly promotes a product by marketing/promoting a different product of the same brand.
• The word "surrogate" means "substitute," and brands frequently use a comparable good to advertise a prohibited good or may use a completely different one.
• For instance, a liquor corporation might begin marketing its name by offering juices, soft drinks, and other drinks.
• The idea of surrogate advertising originated in Britain. As drinking grew more prevalent in Britain, domestic violence dramatically rose.
• The British ladies began to protest booze companies' public advertising of their goods as a result.
• As a result, liquor corporations were forced to alter their advertising strategies, which ultimately put them at a disadvantage.
• Companies began adopting deceptive advertising strategies to promote juices and sodas while actuating alcohol.

The correct answer is Business-to-Business advertising.

Key Points

Business-to-Business advertising is focused on people who purchase or impact the buying of industrial goods or services for their organisation.

Business-to-Business advertising

• The target audience for business-to-business advertising is individuals who influence or make purchases of industrial goods or services for their company. Industrial products are those that either become a physical component of another item, are used to put together other goods or are used to help a company run its operations. This subcategory also includes business services including healthcare, travel, and insurance.

Trade Advertising

• Advertising that focuses on channel partners for advertising Encouragement of channel partners to stock, promote, and resell the marketer's branded goods to their customers is the goal. A trade advertisement is marketing that a manufacturer does in front of a wholesaler or retailer.

Retail advertising

• Retail advertising is the process through which businesses employ in-store advertising (both online and offline) to increase customer interest in and awareness of their items. A merchant tries to persuade their audience to do something by using advertising.

National Advertising

• Any advertising that is run by a business, group, or person that operates on a nationwide or regional (multi-state) scale is considered national advertising. While some advertisements may be placed directly with local media, it is more probable that they will be a part of a larger national campaign.

The correct answer is option 2.

Key Points

• A simple communication model was created by renowned communication theorist Wilber Schramm.
• His communication model expands on past models that emphasised the sender, message, and destination as the three fundamental components of communication.
• His model's encoding and decoding, however, get more attention.
• According to Schramm's model of communication, no communication can occur if the fields of experience of the source and the destination do not overlap.
• He also incorporates feedback and a field of experience in his model of communication.
• The universal understanding of communication has made conversation simple. He, therefore, took into account the sociological characteristics of both the sender and the recipient.

The correct answer is option 2.

Key Points

Veerana is not an Adventure genre it is a horror genre.

Genres

• A film genre is a stylistic or thematic classification for moving images based on similarities in the storyline, the aesthetic style, or the audience's emotional reaction.
• The genre of a movie will affect how certain filmmaking elements are used, such as the usage of flashbacks and subdued lighting in film noir; close-up shots in horror movies; or fonts that resemble rough-hewn logs for titles in Western movies.
• The genre also influences how movies are organised in video rental stores, sold, and broadcast on television.
• There are many different types of genres, including Westerns, war movies, romances, comedies, adventures, biopics, crime, horror, mysteries, and many more.

The correct answer is Raj Kapoor.

Key Points

Raj Kapoor is known as the Greatest Show Man of Indian Cinema.

• An Indian actor, producer, and director who specialised in Hindi cinema.
• He won numerous honours, including 11 Filmfare Awards in India and three National Film Awards. Kapoor is the recipient of the Filmfare Lifetime Achievement Award.
• Awaara (1951) and Boot Polish (1954), two of his films, competed for the Palme d'Or at the Cannes Film Festival.
• Time magazine named his performance in Awaara as one of the top 10 finest performances in the history of cinema.
• In recognition of his contributions to the arts, the Indian government awarded him the Padma Bhushan in 1971.
• The Dadasaheb Phalke Award, the highest honour in Indian cinema, was given to him by the Indian government in 1987.
• Other names of Raj Kapoor are Ranbir Raj Kapoor, The Showman, The Greatest Show Man of Indian Cinema, Charlie Chaplin of Indian Cinema, and Raj Sahab.

The correct answer is option 3.

Key Points

Cinematograph Act (1952)

• The certification of cinematograph films for viewing and the control of cinematograph displays are both governed by the Indian Cinematograph Act of 1952.
• The Act states that a movie won't be certified if any of its elements:

1. Are against India's sovereignty, integrity, security, and friendly ties with foreign nations.
2. In violation of the law and morality
3. It involves slander or judicial disobedience, and it may act as motivation for criminal activity.

Indian Telegraph Act (1885)

• In India, the usage of wired and wireless telegraphy, telephones, teletypes, radio communications, and digital data communications are all governed by the Indian Telegraph Act, 1885.
• It grants the Government of India sole authority and privileges for the establishment, upkeep, management, licencing, and control of all wired and wireless communications on Indian soil.
• Additionally, it permits, under certain conditions outlined in the Indian Constitution, government law enforcement authorities to monitor/intercept communications and tap phone lines.

Prasar Bharati Act (1990)

• Both All India Radio and Doordarshan, which were previously under government supervision, now have autonomy thanks to the Act.
• The Act was approved by Parliament with no disagreement on September 12, 1990, and the President of India gave his assent.
• India's main public broadcasting organisation is called Prasar Bharati.

Cable Television Networks Act (1995)

• This Act includes Rules and Regulations Regarding Cable Television Networks in the Country. 
• Additionally, it contains the procedural rules and penalties for offences relating to cable television networks in the nation.

The correct answer is Measured.

Key Points

• DAGMAR stand for Defining Advertising Goals for Measured Advertising Results.
• The DAGMAR marketing model is used to define specific goals for advertising campaigns and assess their effectiveness.
• Russell Colley first presented the DAGMAR model in a 1961 report to the Association of National Advertisers, and Solomon Dutka developed it in 1995.
• Through the four stages of awareness, comprehension, conviction, and action, the DAGMAR approach promotes a marketing plan. The ACCA formula is the abbreviation for that route. The campaign consists of the following four steps:

1. Increasing consumer awareness of the brand.
2. Spreading comprehension of the product and its advantages.
3. Convincing customers to buy it.
4. Persuading customers that they need the product.

• The DAGMAR approach has two objectives.

1. Creating a communication task that completes those specified ACCA steps comes first.
2. Making ensuring that those goals can be measured against a baseline is the second step.

The correct answer is William Taylor.

Key Points

• The first advertising agency was founded by William Taylor.
• Willam Taylor established the first advertising firm in 1786, and it continued to operate as White Bull Holmes, a well-known recruitment advertising firm in London, until the late 1980s.
• Advertising agency -
  • A company that specialises in developing, organising, and managing to advertise, as well as occasionally other forms of promotion and marketing for its clients, is known as an advertising agency, also known as a creative agency or an ad agency.
  • An advertising agency is often independent of the client; it could be an inside division or agency that lends a fresh perspective to the campaign to promote the client's goods or services, or it could be an outside company.
  • For its customers, an agency can also manage its whole marketing and branding initiatives, which may also include sales.
  • Ogilvy & Mather, McCann Worldgroup, and MullenLowe U.S. are some popular advertising agencies.

The correct answer is Charulata.

Key Points

• Charulata is not part of Satyajit ray Apu Trilogy.
• Charulata (1964) was also directed by Satyajit Ray but it was not a part of the Apu Trilogy.
• The Apu Trilogy is made up of three Satyajit Ray-directed drama movies in Indian Bengali: Pather Panchali (1955), Aparajito (1956), and The World of Apu (1959).
• Pather Panchali (1955):
  • First movie of Apu Trilogy.
  • Movie is about a Poor priest Harihar Ray leaves his rural Bengal village in quest of employment because he wants to provide a better life for his family and himself.
• Aparajito (1956):
  • Second movie of Apu Trilogy.
  • Movie is about a son who leaves home to study in Calcutta after his father passes away, leaving his mother to deal with life on her own.
• The World of Apu (1959):
  • Third film of Apu Trilogy.
  • The third and final film in Satyajit Ray's Apu Trilogy chronicles the life of an adult orphan named Apu who wants to become a writer.
• Satyajit Ray:
  • An Indian director, screenwriter, documentary filmmaker, author, essayist, lyricist, magazine editor, illustrator, calligrapher, and music composer, Satyajit Ray also worked as a magazine illustrator.
  • The Indian director Satyajit Ray, who is regarded as one of the dozen or so greatest artists of world cinema, is well renowned for his humanistic approach to the medium.
  • He produced his movies in Bengali, a language used in West Bengal, a state in eastern India. Yet everyone finds interest in his movies. They focus on the elements that make up the human species, such as connections, feelings, conflict, joy, and grief.

The correct option is a long distance.

Key Points

• Electromagnetic waves of varying lengths make up shortwave radio frequencies. Typically, these waves have a length between 10 and 80m, or 33 and 262 feet. As a result, their frequency will also belong because of how lengthy they are. However, they typically range between 29.7 and 3.5 MHZ. Their frequencies may now change.
• The ionosphere, a layer of electrically charged atoms in the atmosphere, can reflect or bend radio signals in the shortwave band. Short waves can therefore go far beyond the horizon and be reflected on Earth at tremendous distances. Skywave or "skip" propagation is what is happening here. In contrast to radio waves of higher frequency, which travel in straight lines (line-of-sight propagation) and are constrained by the visible horizon, around 64 km, shortwave radio can be used for communication across very long distances (40 miles).

The correct answer is option 2.

Key Points

Udayavani - Karnataka.

• Mohandas Pai and T. Satish U Pai founded the Kannada daily newspaper Udayavani in January 1970. In Manipal, Karnataka, it has its headquarters.

Mathrubhoomi - Kerala.

• A Malayalam newspaper called Mathrubhumi is printed in Kerala, India. In 1923, K. P. Kesava Menon started it.

The Sentinel - Assam.

• The Sentinel is an English-language daily newspaper that was first published in the Indian state of Assam's capital city of Guwahati in 1983.
• The inaugural edition of it was released in 1983, and veteran writer Dhirendra Nath Bezbaruah was chosen as the publication's original editor.
• It is simultaneously published in four editions from Guwahati, Dibrugarh, Shillong, and Itanagar. The Sentinel serves all of India's northeastern area.

Dharitri - Odisha.

• The capital city of India, Bhubaneswar, publishes the daily newspaper Dharitri in the Odia language. The Samajbadi Society in Bhubaneswar founded the publication on November 24, 1974.