The correct answer is Need for Affiliation.
Key Points
Entrepreneurial Motivation
Men and women who have a perception of self-efficacy and are yet to feel interested in or motivated by the idea of being on their own comprise a potential, future source of entrepreneurship. What motivates a person is a question easier asked than answered.
Since entrepreneurial situation is characterised by personal accomplishment in competitive situations and involving higher standards of excellence, one often come across reference to ‘need for achievement’ or N-ach for short as the primary driver of entrepreneurial behaviour.
Need for Achievement (N-Ach.):
- Need for achievement implies a desire to accomplish something difficult.
- To master, manipulate, or organise physical objects, human beings or ideas.
Need for Power (N-Pow):
- Need for Power is the concern for influencing people or the behaviour of others for moving in the chosen direction and attaining the envisioned objectives.
Need for Affiliation (N-Aff.):
- Often you must have heard your parents saying that whatever they do they do it for their children.
- If a man thinks about interpersonal relationships, he has a concern for affiliation.
Need for Autonomy (N-Aut.):
- The need for autonomy is a desire for independence and being responsible and accountable to oneself rather than some external authority for performance. It is the desire for an opportunity for the fullest expression of one’s abilities.
- In the context of entrepreneurship, it is usually interpreted as the determination not to work for someone else.