Monopolistic competition is a type of imperfect competition in which many firms offer products and services that are similar to each other but are not perfect substitutes.
Important Points
Marginal Revenue is the difference in total revenue after changing the rate of sales by one unit.
Marginal Cost is the cost of producing an additional unit of the good.
Key Points
Profit Maximization Rule:
- Regardless of the type of firm, the Profit Maximization Rule states that when a company wants to maximize its profits, it must choose the output level where Marginal Revenue (MR) equals Marginal Cost (MC) and the Marginal Cost curve is rising.
- In other words, we can say that a company must produce output up to the level where MR=MC.
Therefore, the Profit maximizing rate of output of a firm is determined by equating Marginal Cost with Marginal Revenue.
Important Points
Reasons why profits are not maximized at points where MR is not equal to MC:

When MR>MC, then for each additional unit produced revenue will be higher than cost and the company would generate more quantity of goods.
When MRthen for each additional unit produced cost will be higher than revenue and the company would create less quantity of goods.
So the optimal point of production should be at a point where MR=MC.