Dicision Making Test

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Question 1
4 / -1

Directions For Questions

In the years 2011 to 2013, Bicromax established itself as the No. 2 player in the Android mobile phones market in India. The low cost phone manufacturing company saw its phones, which were feature rich yet priced very economically, being snapped up all segments of the market. Having completely captured the low price segment of the market, Bicromax forayed in the middle price segment in 2013, and gave the number 1 player in the market, Bamsung, a run for its money.

Bircomax, as it achieved a larger scale, gradually improved its services and expanded its wing. Its distributors shot up all over the country and so did its service centers. Also, considering the growth of the company, Bicromax decided to invest heavily in advertising and marketing in 2012, and started TV advertising in 201(3) The early impact of these ads was huge and Bicromax grew at an unprecedented rate in 201(3)

But things started to change in 201(4) Two players, Botorola and Miomi, entered the market in an unconventional way and took the market by storm. These two companies got into an exclusive tie-up with India's largest e-commerce website, Blipkart and started to sell their phones only through these websites. The two companies, selling directly through the e-commerce giant, eliminated the need to setting up a distribution network and investing in direct marketing initiatives through television. These two companies solely focused on selling online and passing on the cost benefit to the consumer. The quality of the phones put up by the two companies is as good as the frontline players and this has meant that their phones have been readily accepted by all. These companies sold their phones through 'flash sales' organized on the website, with their latest phone models being sold out within seconds on these websites. This form of marketing has had a tremendous impact on the psyche of the customers and has further fuelled the demand of these phones. The target of these companies has the middle segment of the market, price-wise.

You have been the Vice President, Sales of Bicromax, India for the last four years (2011 to 2014) and have seen the company grow. The last year has been the most challenging as the role of Bicromax has changed from being a challenger to the big companies to a company which is being challenged by other companies. In the last one year, the sales growth of Bicromax has reduced to 15% (in comparison to the 85% figure the year before that) and the number of new product launches has been limited to 8, the lowest in the last 4 years. Also, Bicromax is suffering from job attrition right now with a number of employees joining jobs offered by the company competitors. Also, despite repeated attempts, the company has failed to break through into the premium mobile phones segment and continues to be known as a low to medium price segment company.

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As the Vice President of Sales, Bicromax, which out of the following proposals would you present to your board in order to overcome the challenges faced by company?

A
mimics the online strategies adopted by Botorola and Miomi.

B
manufacture a high-end mobile phone immediately

C
re-structure its expense and evolve its phones and sales strategies in line with competitors

D
reduce its burden on television campaigns and focus on creating phones that last.

E
remove all technical glitches from its phone and create a stronger brand image for itself.

Question 2
4 / -1

Directions For Questions

In the years 2011 to 2013, Bicromax established itself as the No. 2 player in the Android mobile phones market in India. The low cost phone manufacturing company saw its phones, which were feature rich yet priced very economically, being snapped up all segments of the market. Having completely captured the low price segment of the market, Bicromax forayed in the middle price segment in 2013, and gave the number 1 player in the market, Bamsung, a run for its money.

Bircomax, as it achieved a larger scale, gradually improved its services and expanded its wing. Its distributors shot up all over the country and so did its service centers. Also, considering the growth of the company, Bicromax decided to invest heavily in advertising and marketing in 2012, and started TV advertising in 201(3) The early impact of these ads was huge and Bicromax grew at an unprecedented rate in 201(3)

But things started to change in 201(4) Two players, Botorola and Miomi, entered the market in an unconventional way and took the market by storm. These two companies got into an exclusive tie-up with India's largest e-commerce website, Blipkart and started to sell their phones only through these websites. The two companies, selling directly through the e-commerce giant, eliminated the need to setting up a distribution network and investing in direct marketing initiatives through television. These two companies solely focused on selling online and passing on the cost benefit to the consumer. The quality of the phones put up by the two companies is as good as the frontline players and this has meant that their phones have been readily accepted by all. These companies sold their phones through 'flash sales' organized on the website, with their latest phone models being sold out within seconds on these websites. This form of marketing has had a tremendous impact on the psyche of the customers and has further fuelled the demand of these phones. The target of these companies has the middle segment of the market, price-wise.

You have been the Vice President, Sales of Bicromax, India for the last four years (2011 to 2014) and have seen the company grow. The last year has been the most challenging as the role of Bicromax has changed from being a challenger to the big companies to a company which is being challenged by other companies. In the last one year, the sales growth of Bicromax has reduced to 15% (in comparison to the 85% figure the year before that) and the number of new product launches has been limited to 8, the lowest in the last 4 years. Also, Bicromax is suffering from job attrition right now with a number of employees joining jobs offered by the company competitors. Also, despite repeated attempts, the company has failed to break through into the premium mobile phones segment and continues to be known as a low to medium price segment company.

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In general, which of the following can be labeled as mistakes committed by Bicromax?

I. Trying to focus on a new segment rather than cementing its base in segments where it was already doing well.

II. Following conventional routes of expansion and not factoring in the high cost of operating such models.

III. Not being in line with current and innovate business models operating within the mobile industry.

IV. Over-relying on its past success and not vigilant about the future.

A
I and II only

B
III and IV only

C
I, II & III

D
I, II & IV

E
All of the above

Question 3
4 / -1

Directions For Questions

Pritam Furniture is leading furniture house in the city of Saharanpur, UP. The city has been known for unique artisanship and has been dealing in furniture-related products for a very long time. In fact, furniture is supplied all over the country from this city. Pritam Furniture has been one of the leaders in market and has dealers all over the country. But the last two years have seen a change in the situation. With the coming in of cheap Chinese board in the markets, the overall price of furniture has gone down and this has meant that the Saharanpur furniture market has been under pressure as well. Pritam Furniture has seen a similar downturn and is now beginning to lose clients as a rapid pace. The Chinese board is approximately 40% cheaper than the one made in Saharanpur, and is manufactured in a way that it can be easily assembled in different forms.

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The chief concern for Pritam Furniture in the given case can be labeled as of:

A
predatory competition

B
market evolution

C
fiscal meltdown

D
retrograde measures

E
both 1 and 3

Question 4
4 / -1

Directions For Questions

Pritam Furniture is leading furniture house in the city of Saharanpur, UP. The city has been known for unique artisanship and has been dealing in furniture-related products for a very long time. In fact, furniture is supplied all over the country from this city. Pritam Furniture has been one of the leaders in market and has dealers all over the country. But the last two years have seen a change in the situation. With the coming in of cheap Chinese board in the markets, the overall price of furniture has gone down and this has meant that the Saharanpur furniture market has been under pressure as well. Pritam Furniture has seen a similar downturn and is now beginning to lose clients as a rapid pace. The Chinese board is approximately 40% cheaper than the one made in Saharanpur, and is manufactured in a way that it can be easily assembled in different forms.

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In the given situation, which one of the following is the best solution for Pritam Furniture?

A
The company should exit the furniture business

B
The company should keep the furniture business but diversify.

C
The company should focus on high-end products that require precise artisanship

D
The company should lower its prices to beat Chinese completion.

E
The company should build a board of its own.

Question 5
4 / -1

In the last three years, Mohan Electrical Goods Store, run by Mohan Chauhan, has seen a complete change in the way the electrical goods are bought. Consumers have stopped buying electrical goods made by local manufacturers and only prefer to buy goods made by branded manufacturers. Mohan's best friend, Suresh Goyal, produces electrical switches in his factory in the city. Till now, Mohan has been selling his friend's products but the last three years have seen a virtual erosion of the demand. Suresh is pressing Mohan to buy another lot as Suresh needs the money to keep his business running. What should Mohan do in this case?

A
He should refuse Suresh as business is business.

B
He should accept Suresh's request as friendship comes first.

C
He should keep delaying Suresh till the time someone else buy Suresh's switches.

D
He should help Suresh in his personal capacity and inform him of his professional limitations.

E
He should help Suresh by buying his switches but in return, should take a stake in his factor

Question 6
4 / -1

Directions For Questions

MepsiCo launched Murkure 15 years ago and has retained a dominant market share for the brand despite intense competition from both organised and unorganised players. In this period, the brand had had face serious challenges including allegations that the snack was unhealthy. But by using an innovative marketing strategy, funny but message driven advertising and an incredible level of quality for the snack, the brand has continued to prosper. During this same period of time, competitors for the brand have tried to re-create the 'Murkure-magic' with numerous products but have not managed to mount a sustained challenge. The last of resort of the naysayers consisting of an attack on the healthiness of the product fell by the wayside when a PIL filed by a consumer awareness group was rejected on the grounds that the consumption of the snack was a personal choice and there were already enough products on the market that offered similar nutritional value and no legal sanction can be issued against the brand.

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From the information provided above, it can be concluded that MepsiCo

A
can be content with the fact that is created something invincible.

B
can be assured of more growth on the backbone of Murkure.

C
has to continuously innovate with the Murkure brand in order to sustain its position.

D
has to make sure that it keeps down its competition by any which way possible.

E
none of the above

Question 7
4 / -1

Directions For Questions

MepsiCo launched Murkure 15 years ago and has retained a dominant market share for the brand despite intense competition from both organised and unorganised players. In this period, the brand had had face serious challenges including allegations that the snack was unhealthy. But by using an innovative marketing strategy, funny but message driven advertising and an incredible level of quality for the snack, the brand has continued to prosper. During this same period of time, competitors for the brand have tried to re-create the 'Murkure-magic' with numerous products but have not managed to mount a sustained challenge. The last of resort of the naysayers consisting of an attack on the healthiness of the product fell by the wayside when a PIL filed by a consumer awareness group was rejected on the grounds that the consumption of the snack was a personal choice and there were already enough products on the market that offered similar nutritional value and no legal sanction can be issued against the brand.

...view full instructions

From the context provided above, it can be inferred that a brand can be built:

A
if one has a strong product idea

B
if one has a unique product formulation

C
if one has a good advertising team

D
if one hires the right staff for external communication

E
if one has the ability to build as well as defend one's product

Question 8
4 / -1

Pacesetter is an educational institute that has an electronic attendance system for its employees. Employees are required to check-in at the time of entering the office and check-out after completion of office hours. No employee is allowed to take a break of more 10 minutes without logging out form the system during the day. Upon checking, it has been found the some employees in some of the centers of the institute (not the main head office) are not following the rules and disappear from duty for more than 10 minutes without logging out from the system. What should be the course of action that should be taken by the management?

A
these employees should be fined and their reporting managers be asked to report why they did not observe and check their errant behavior

B
these employees should be sacked from duty immediately.

C
these employees as well as their reporting managers should be sacked from duty.

D
the reporting mangers should be sacked with immediate effect to set an example.

E
the reporting managers as well as the erring employees should be let off with a warning.

Question 9
4 / -1

You are the manager of a takeaway joint, ZcDonalds. In the last three weeks, you have seen an increasing number of complaints with 'hair' being present either in the burger itself or in the wrapper. For the first 6 to 8 complaints, you ordered complete refunds to the customers and provided them with a free burger each and reminded your staff that a better job needs to be done. Despite the reminders, the problem has continued to persist and almost a couple of complaints come-in daily. What should you do in the given case?

A
continue to provide free burgers to customers with complaints and urge your staff to do a better job.

B
ask your staff one final time that they should reveal the name of the culprit.

C
stop providing the free burgers and fire the complete staff and replace with a new one.

D
discreetly tag burgers produced and packed by different employee teams, and identify the ones creating the problem.

E
deduct the loss incurred from the companies from the salary of staff (divide the total loss among all the employees).

Question 10
4 / -1

The dramatic increase in the number of juice-based refreshment drinks in the last year has had an impact on the sales of aerated drinks industry. In the last 5 years, the juice-based drinks have captured a 30% share in the market, up from just 5% before that. In the same time, aerated drinks have reduced from 95% to 70% of the market. Despite these drop in numbers, the aerated drinks industry is not complaining. Which, out of the following, can be plausible reasons for such a condition?

I. The aerated drinks industry has realized that the move to juices is healthy for society and support the move.

II. The companies in the aerated drinks industry are the ones that own the majority stake in the major juice-based refreshment drinks.

III. The expansion of the juice industry has created a new market for these industries to target.

A
I and II only

B
II and III only

C
II and III only

D
I, II and III

E
None of the above

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Question Analysis

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Unanswered - 10

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Dicision Making...

Question 1

mimics the online strategies adopted by Botorola and Miomi.

manufacture a high-end mobile phone immediately

re-structure its expense and evolve its phones and sales strategies in line with competitors

reduce its burden on television campaigns and focus on creating phones that last.

remove all technical glitches from its phone and create a stronger brand image for itself.

Question 2

I and II only

III and IV only

I, II & III

I, II & IV

All of the above

Question 3

predatory competition

market evolution

fiscal meltdown

retrograde measures

both 1 and 3

Question 4

The company should exit the furniture business

The company should keep the furniture business but diversify.

The company should focus on high-end products that require precise artisanship

The company should lower its prices to beat Chinese completion.

The company should build a board of its own.

Question 5

He should refuse Suresh as business is business.

He should accept Suresh's request as friendship comes first.

He should keep delaying Suresh till the time someone else buy Suresh's switches.

He should help Suresh in his personal capacity and inform him of his professional limitations.

He should help Suresh by buying his switches but in return, should take a stake in his factor

Question 6

can be content with the fact that is created something invincible.

can be assured of more growth on the backbone of Murkure.

has to continuously innovate with the Murkure brand in order to sustain its position.

has to make sure that it keeps down its competition by any which way possible.

none of the above

Question 7

if one has a strong product idea

if one has a unique product formulation

if one has a good advertising team

if one hires the right staff for external communication

if one has the ability to build as well as defend one's product

Question 8

these employees should be fined and their reporting managers be asked to report why they did not observe and check their errant behavior

these employees should be sacked from duty immediately.

these employees as well as their reporting managers should be sacked from duty.

the reporting mangers should be sacked with immediate effect to set an example.

the reporting managers as well as the erring employees should be let off with a warning.

Question 9

continue to provide free burgers to customers with complaints and urge your staff to do a better job.

ask your staff one final time that they should reveal the name of the culprit.

stop providing the free burgers and fire the complete staff and replace with a new one.

discreetly tag burgers produced and packed by different employee teams, and identify the ones creating the problem.

deduct the loss incurred from the companies from the salary of staff (divide the total loss among all the employees).

Question 10

I and II only

II and III only

II and III only

I, II and III

None of the above

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