Selling Test 2

Result

Selling Test 2

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Weekly Quiz Competition

Question 1
1 / -0

Objections against advertising.

A
It is not productive

B
It forces people to desire and buy things which, in fact, are not within their means

C
It increases the cost of goods

D
All the above
Question 2
1 / -0

Advertising that stresses and persuades immediate buying of the product is known as ______.

A
commercial advertising

B
direct action advertising

C
product advertising

D
primary demand advertising
Question 3
1 / -0

Consider the following statements and find out the correct alternative from the codes given below.
(i) A good salesman is one who can sell a refrigerator to an Eskimo.
(ii) Salesman are born, not made.
(iii) Physical distribution is an area where high cost-savings is possible.

A
(i) and (iii) are correct

B
(i) and (ii) are correct

C
(ii) and (iii) are correct

D
All of the above

Solution

Among the above mentioned statements the following are correct:
1. A good salesman is one who sells a refrigerator to an eskimo. The sales person should have the ability to create the need and demand in the customer.
2. Physical distribution is an are where high cost-saving is possible. Physical distribution takes place within numerous whole-selling and retailing distribution network channels which helps in reduction of transportation cost etc.
Question 4
1 / -0

What is Personal selling?

A
A recent and powerful form of persuasion.

B
Non personal stimulation of demand for a product or service.

C
An oral, face-to-face presentation with one or more perspective purchasers for the purpose of making sales.

D
Only paid form of non-personal presentation of goods or ideas by an identified sponsor.
Question 5
1 / -0

Which is the example of memorizing value among the given options?

A
Forhans- the paste created by dentist

B
Relax- smoke a charminar

C
Indian Co - Indian made

D
Boost is the secret of my energy
Question 6
1 / -0

Any paid form of non-personal presentation of goods or ideas by an identified sponsor is?

A
Personal selling

B
Advertising

C
Sales promotion

D
Publicity
Question 7
1 / -0

Which of the following statement is not true?

A
Advertisements are never targeted to improve sales

B
Advertisements are prepared by professional agencies

C
Advertisements make positive impact on sales

D
Advertisements are expensive.

Solution

Advertising is a part of promotional mix that uses audio or video or both form of marketing communication. The ethics in advertising underlines that truth and facts about the product ha to be communicated to consumers. Advertisements are aimed at persuading consumers to buy the company's product which would lead to improving sales and increasing company's revenue.
Question 8
1 / -0

Match the items in List-I with those in List-II:
List - I List - II
(a) Post purchase behaviour (i) AIDA
(b) Personal selling (ii) ACMEE
(c) Everitt M. Rogers (iii) Diffusion of Innovation
(d) Salesperson training (iv) Cognitive dissonance
Indicate the correct matching.

A
$$(a) - (i), (b) - (ii), (c) - (iii), (d) - (iv)$$

B
$$(a) - (iv), (b) - (ii), (c) - (iii), (d) - (i)$$

C
$$(a) - (iii), (b) - (ii), (c) - (i), (d) - (iv)$$

D
$$(a) - (ii), (b) - (i), (c) - (iii), (d) - (ii)$$
Question 9
1 / -0

When constructing the ad, it is important to consider how to best _________.

A
attract attention to the advertisement

B
get right candidate

C
how will be the profit

D
the candidate reach in profit

Solution

Advertisement is an audio visual marketing tool. Advertisement's main objective is to persuade the consumers to buy the company's product. There are many advertisements that are played on the radio and on the television, if the marketer wants his advertisement to stand out from the clutter, the advertisement has to be attractive so that people pay attention to the message that has to be communicated.
Question 10
1 / -0

A correct statement about advertising is ________.

A
it is a paid communication to the masses

B
it is meant to impart information, develop attitudes and create needs.

C
it induces action beneficial to the advertiser

D
all the stated options are correct

User

Question Analysis

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My Perfomance

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Re-Attempt Weekly Quiz Competition

List - I	List - II
(a) Post purchase behaviour	(i) AIDA
(b) Personal selling	(ii) ACMEE
(c) Everitt M. Rogers	(iii) Diffusion of Innovation
(d) Salesperson training	(iv) Cognitive dissonance

Selling Test 2

Result

Selling Test 2

Score

-

Rank

-

SHARING IS CARING

Question 1

It is not productive

It forces people to desire and buy things which, in fact, are not within their means

It increases the cost of goods

All the above

Question 2

commercial advertising

direct action advertising

product advertising

primary demand advertising

Question 3

(i) and (iii) are correct

(i) and (ii) are correct

(ii) and (iii) are correct

All of the above

Solution

Question 4

A recent and powerful form of persuasion.

Non personal stimulation of demand for a product or service.

An oral, face-to-face presentation with one or more perspective purchasers for the purpose of making sales.

Only paid form of non-personal presentation of goods or ideas by an identified sponsor.

Question 5

Forhans- the paste created by dentist

Relax- smoke a charminar

Indian Co - Indian made

Boost is the secret of my energy

Question 6

Personal selling

Advertising

Sales promotion

Publicity

Question 7

Advertisements are never targeted to improve sales

Advertisements are prepared by professional agencies

Advertisements make positive impact on sales

Advertisements are expensive.

Solution

Question 8

$$(a) - (i), (b) - (ii), (c) - (iii), (d) - (iv)$$

$$(a) - (iv), (b) - (ii), (c) - (iii), (d) - (i)$$

$$(a) - (iii), (b) - (ii), (c) - (i), (d) - (iv)$$

$$(a) - (ii), (b) - (i), (c) - (iii), (d) - (ii)$$

Question 9

attract attention to the advertisement

get right candidate

how will be the profit

the candidate reach in profit

Solution

Question 10

it is a paid communication to the masses

it is meant to impart information, develop attitudes and create needs.

it induces action beneficial to the advertiser

all the stated options are correct

User

Question Analysis

My Perfomance

Score

-

Rank

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