Marketing Test

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Marketing Test - 17

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Weekly Quiz Competition

Question 1
1 / -0

The promotion mix of a company consists of which of the following?

A
Marketing communication, promotion decisions

B
Personal selling, product objectives

C
Advertising, personal selling, sales promotion, publicity and public relations

D
Consumer psychology, buyers' motives, brand equity

Solution

Promotional mix is a market of 4P's of marketing. Promotional mix give various tools and strategies on how a product can be promoted. Advertising personal selling, sales promotion, publicity and public relations are the main tools of promoting a company's product and making customers aware about the company offers.
Question 2
1 / -0

Solomon concludes that

A
The total market value of a firm and the cost of capital are independent of the capital strucure

B
There is a definite impact on a firm's total market value when leverage is increased

C
There is a definite impact on a firm's total market value when leverage is decreased

D
None of the above
Question 3
1 / -0

Product policies are applicable for.

A
Existing products

B
New products

C
Traditional products

D
Both (A) and (B)
Question 4
1 / -0

Three distinct concepts in a product is explained by.

A
Abbot

B
C. P. Stephenson

C
Philip Kotler

D
J. Baker

Question 5

1 / -0

Match the following.

$$1$$. Tangible product	a) the physical entity together with the services it could render to the users
$$2$$. Extended product	b) the physical entity of the product
$$3$$. Geseric product	c) the essential or basic benefit a buyer expects to get from the product

$$1$$-a, $$2$$-b, $$3$$-c

$$1$$-b, $$2$$-a, $$3$$-c

$$1$$-b, $$2$$-c, $$3$$-a

$$1$$-c, $$2$$-a, $$3$$-b

Question 6
1 / -0

The important aspects analysed under product policy is/are.

A
Consideration of the product mix

B
New product development decisions

C
Product policy of the competitors

D
All the above
Question 7
1 / -0

Modigliani-Miller approach is based on the following assumptions:
I. All firms have equity capital
II. There is a perfect market
III. Investors act rationally
IV. Information about the market conditions is imperfect
Of these:

A
I and IV are correct

B
I, II and IV are correct

C
I, II and III are correct

D
All are correct
Question 8
1 / -0

Product polices provide.

A
Readmade answers to the problems

B
Guideline for efficient planning

C
Guideline for efficient action

D
Both (B) and (C)
Question 9
1 / -0

Which is essential to make the product live up to the expectations of the consumers?

A
Market policy

B
Price policy

C
Distribution policy

D
Product policy
Question 10
1 / -0

Which of the following approaches represent the effect of leverage on the cost of capital and the market value of a firm?

A
Modigliani-Miller approach

B
Ezra Solomon's approach

C
Gordon Donaldson's approach

D
Both (a) and (b)

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Re-Attempt Weekly Quiz Competition

Marketing Test - 17

Result

Marketing Test - 17

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Rank

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SHARING IS CARING

Question 1

Marketing communication, promotion decisions

Personal selling, product objectives

Advertising, personal selling, sales promotion, publicity and public relations

Consumer psychology, buyers' motives, brand equity

Solution

Question 2

The total market value of a firm and the cost of capital are independent of the capital strucure

There is a definite impact on a firm's total market value when leverage is increased

There is a definite impact on a firm's total market value when leverage is decreased

None of the above

Question 3

Existing products

New products

Traditional products

Both (A) and (B)

Question 4

Abbot

C. P. Stephenson

Philip Kotler

J. Baker

Question 5

$$1$$-a, $$2$$-b, $$3$$-c

$$1$$-b, $$2$$-a, $$3$$-c

$$1$$-b, $$2$$-c, $$3$$-a

$$1$$-c, $$2$$-a, $$3$$-b

Question 6

Consideration of the product mix

New product development decisions

Product policy of the competitors

All the above

Question 7

I and IV are correct

I, II and IV are correct

I, II and III are correct

All are correct

Question 8

Readmade answers to the problems

Guideline for efficient planning

Guideline for efficient action

Both (B) and (C)

Question 9

Market policy

Price policy

Distribution policy

Product policy

Question 10

Modigliani-Miller approach

Ezra Solomon's approach

Gordon Donaldson's approach

Both (a) and (b)

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