Marketing Test

Result

Marketing Test - 37

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Weekly Quiz Competition

Question 1
1 / -0

Which one of the following is not a part of 'marketing mix'?

A
Planning

B
Product

C
Price

D
Place

Solution

The 4P's is one way - probably the best-known ways of defining the marketing mix. The 4P's are Product (or service) Place, Price, Promotion.
Question 2
1 / -0

Film production is done by which method of production?

A
Job method

B
Batch method

C
Flow method

D
Group method

Solution

In this system Products are manufactured to meet the requirements of a specific order. The quality involved is small and the manufacturing of the product will take place as per the specifications given by the customer. It is used when a product is produced with the labour of one or few workers and is scarcely used for bulk and large scale production. Thus this process is always non-standardized.
Question 3
1 / -0

Marketing is a _______ concept than selling

A
narrow

B
older

C
broader

D
none of the above

Solution

Marketing is a broader concept than selling .Selling is the part of marketing Marketing includes various stages of promoting goods , creating its demand and advertising .
Question 4
1 / -0

Products sold under a brand name used to command premium prices because, in general, they were superior to non-brand rival products. Technical expertise in product development has become so widespread, however, that special quality advantages are very hard to obtain these days and even harder to maintain. As a consequence, brand-name products generally neither offer higher quality nor sell at higher prices' Paradoxically, brand 'names area bigger marketing advantage than ever.
Which of the following, if true, most helps to resolve the paradox outlined above?

A
Brand names are taken by consumers as a guarantee of getting a product as good as the best rival product

B
Consumers recognised that the quality of products sold under invariant brand names can drift over time

C
In the acquisition of one corporation by another, the acquiring corporation is interested more in acquiring the right to use certain brand names than in acquiring existing production facilities.

D
In the earlier days when special quality advantages were easier to obtain than are now, it was also easier to get new brand names established.

Solution

According to the passage, these days brand-name products neither offer higher quality nor sell at higher prices. Still, brand names provide a bigger marketing advantage. This is because brand names guarantee to provide products that are as good as their rival's products.
Hence, option (a) is the correct answer.
Question 5
1 / -0

A correct statement about advertising is ________.

A
it is a paid communication to the masses

B
it is meant to impart information, develop attitudes and create needs.

C
it induces action beneficial to the advertiser

D
all the stated options are correct
Question 6
1 / -0

When a firm charges different prices for different groups of customers, it may be accused of _________.

A
cultural relativism

B
money laundering

C
facilitating payments

D
price discrimination

Solution

Price discrimination is a pricing strategy that charges customers different prices for the same product or service. In pure price discrimination, the seller charges each customer the maximum price he or she will pay. In more common forms of price discrimination, the seller places customers in groups based on certain attributes and charges each group a different price.
Price discrimination is most valuable when the profit from separating the markets is greater than the profit from keeping the markets combined. This depends on the relative elasticity of demand in the sub-markets. Consumers in the relatively inelastic sub-market pay a higher price, while those in the relatively elastic sub-market pay a lower price.
Question 7
1 / -0

Which of the following would be characteristic of an effective marketing brochure?

A
Right justified text on all the inside panels

B
Use of lists

C
Use of six different fonts

D
Long paragraphs of descriptive text
Question 8
1 / -0

Who coined the concept of "Industry Analysis"?

A
Michel Porter

B
HN Hansen

C
Koontz O Donnel

D
Joseph Schumpeter
Question 9
1 / -0

Caveat emptor means _________.

A
let the seller beware

B
let the buyer beware

C
let the producer beware

D
let the agent beware

Solution

'Caveat emptor' is a Latin term that means 'let the buyer beware'. It is assumed that the buyer assumes the risk that a product may fail to meet expectations or have defects. The principle of 'caveat emptor' serves as a warning that buyers might not have any recourse with the seller if the product does not meet their expectations.
Question 10
1 / -0

______defines Marketing Mix is the combination of four inputs which constitute the core of a company's marketing system, i.e., the product, the price structure, the promotional activities and the distribution system.

A
Culliton

B
Kotler

C
William J. Stanton

D
Howard and Upton

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Re-Attempt Weekly Quiz Competition

Marketing Test - 37

Result

Marketing Test - 37

Score

-

Rank

-

SHARING IS CARING

Question 1

Planning

Product

Price

Place

Solution

Question 2

Job method

Batch method

Flow method

Group method

Solution

Question 3

narrow

older

broader

none of the above

Solution

Question 4

Brand names are taken by consumers as a guarantee of getting a product as good as the best rival product

Consumers recognised that the quality of products sold under invariant brand names can drift over time

In the acquisition of one corporation by another, the acquiring corporation is interested more in acquiring the right to use certain brand names than in acquiring existing production facilities.

In the earlier days when special quality advantages were easier to obtain than are now, it was also easier to get new brand names established.

Solution

Question 5

it is a paid communication to the masses

it is meant to impart information, develop attitudes and create needs.

it induces action beneficial to the advertiser

all the stated options are correct

Question 6

cultural relativism

money laundering

facilitating payments

price discrimination

Solution

Question 7

Right justified text on all the inside panels

Use of lists

Use of six different fonts

Long paragraphs of descriptive text

Question 8

Michel Porter

HN Hansen

Koontz O Donnel

Joseph Schumpeter

Question 9

let the seller beware

let the buyer beware

let the producer beware

let the agent beware

Solution

Question 10

Culliton

Kotler

William J. Stanton

Howard and Upton

User

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My Perfomance

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-

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