Marketing Test ...

Which one of the following is not a part of 'marketing mix'?

Film production is done by which method of production?

Marketing is a _______ concept than selling

Products sold under a brand name used to command premium prices because, in general, they were superior to non-brand rival products. Technical expertise in product development has become so widespread, however, that special quality advantages are very hard to obtain these days and even harder to maintain. As a consequence, brand-name products generally neither offer higher quality nor sell at higher prices' Paradoxically, brand 'names area bigger marketing advantage than ever. 
Which of the following, if true, most helps to resolve the paradox outlined above?

A correct statement about advertising is ________.

When a firm charges different prices for different groups of customers, it may be accused of _________.

Which of the following would be characteristic of an effective marketing brochure?

Who coined the concept of "Industry Analysis"?

Caveat emptor means _________.

______defines Marketing Mix is the combination of four inputs which constitute the core of a company's marketing system, i.e., the product, the price structure, the promotional activities and the distribution system.