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Writing Test 36

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Writing Test 36
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  • Question 1
    1 / -0
    Which of the following is/are examples of display/non-classified advertisements?
    Solution
    Non-classified display ads are advertisements (in a newspaper) that do not have any limit when it comes to space, or placement. Such ads are usually by large companies or brands and have their own customized design and display, to advertise their product or service.
    Display ads can be classified or non-classified. Classified ads have a limit in terms of space and placement. In both cases, display ads are meant to be visually appealing, and attract the attention of the reader more than the worded advertisements. Hence, they cost more than classified text ads.
    Option A: Advertisements for travel agencies can be visually appealing, by including a picture of the destinations and happy students' faces. Hence it's an example of a display advertisement and option A is correct.

    Option B: A job opening ad cannot be visual. Job openings are usually advertised on a lower budget because they don't want to sell, but employ.
    Option C: The sale of old furniture is made through small-scale vendors or it can be someone's personal property on sale. Such an ad does not invest a lot in displaying the product.
    Option D: A to-let is an ad for an apartment on rent or lease. It does not require a display.
    So, these options are not display/non-classified ads
    Hence options B, C and D are wrong.
  • Question 2
    1 / -0
    Which of the following would best be advertised through display advertisements?
    Solution
    Display advertisements use imagery for visually appealing the viewers. They use pictures and fonts to gain attention. They may be black and white, or coloured.
    Option D: An amusement park is based on entertaining people, so it must look interesting. One would not be interested in going to an amusement park by simply reading a text ad. Moreover, discounts on rides can be displayed by using pictures of people on rides, enjoying in them.
    Hence this would be best advertised as a display ad and option D is correct.
    Option A: A vacancy for a content expert is a job listing and does not have any images to gain attention. Such ads use promising words and money figures instead. Hence it will not be advertised through display.
    Option B: A local automobile repair shop would be listed in the classifieds section, as a text ad. They would not spend more on a display ad, unless it's a service center owned by one of the car companies.
    Option C: Sale of cars do not require display ads. People selling them need the money and would hence spend little on the ad. Hence visual representation isn't necessary.
    Hence options B, C and D are wrong.
  • Question 3
    1 / -0
    Which of the following would best be advertised through display advertisements?
    Solution
    Display advertisements use imagery for visually appealing the viewers. They use pictures and fonts to gain attention. They may be black and white, or coloured.
    Option A: An end-of-season sale requires visual representation of clothes and shoes or whatever items belong to that store. Hence this would be best advertised as a display ad and option A is correct.
    Option B: A work-at-home opportunity is a job listing and does not have any images to gain attention. Such ads use promising words and money figures instead. Hence it will not be advertised through display.
    Option C: A vacancy at a hotel is listed in the classifieds section. It's a text ad and does not require a display. Job listings don't have things to display. They intend to hire and not sell. Hence visual representation isn't necessary.
    Option D: A lost mobile phone would be advertised in a lost and found section, and does not require an image.
    Hence options B, C and D are wrong.
  • Question 4
    1 / -0
    Which of the following would best be advertised through display advertisements?
    Solution
    Option C: Investment schemes generally use display ads. (Have you seen those LIC ads at the corner of the front page?)
    Hence option C is correct.
    Option A: Job listings do not require display ads.
    Option B: Dance concerts would generally be published as articles, and not ads.
    Option D: The matrimonial section in a classifieds page does not use display ads. Matrimonial ads are text ads.
    Hence options A, B and D are wrong.
  • Question 5
    1 / -0
    Which of the following would best be advertised through display advertisements?
    Solution
    Display ads use visuals to attract attention. They are costlier and are useful for creating a brand image.
    Option A: A shop opening could attract attention by displaying their products in an ad. Hence option A is correct.
    Option B: 'Hiring teachers' is a job listing. Job listings do not use display ads.
    Option C: 'Gina losing a pencil' is a personal, trivial issue and would not be advertised.
    Option D: 'Amy wanting to buy a house' would be listed as a text ad since there is nothing to display.
    Hence options B, C and D are wrong.
  • Question 6
    1 / -0
    Which option(s) best identifies the use of exposition in literature?
    Solution
    Option C: An exposition is 'a comprehensive description and explanation of an idea or theory'.
    In literature, it's a literary device that introduces background information about events, settings, characters or other elements of a work to the reader. Hence option C is correct.
    Options A, B and D: These options do not describe what an exposition is. Hence options A, B and D are wrong.
  • Question 7
    1 / -0
    In what forms may exposition be used in a story?
    Solution
    An exposition can be used in various forms:
    Dialogue: Characters talking to each other is one way of revealing background information, when they're describing past events or incidents in their conversation.

    Narration of facts: Between scenes, the writer can add facts to story for revealing more information about the characters and setting.

    Backstory/prologue: Some stories or books have a 'prologue' before the first chapter or scene, to lay out the background information and the events that brought the main character where he is in the start of the story.

    Hence option D 'all of the above' is correct.
    Options A, B and C are, individually, incorrect.
  • Question 8
    1 / -0
    Which of the following would best be advertised through display advertisements?
    Solution
    Display ads use visuals to attract attention. They are costlier and are used for creating a brand image.
    Option C: An attractive package to an island resort would contain strong visuals to attract a crowd. Pictures of the resort, the greenery around it, or various facilities like the spa can be easily displayed to catch somebody's attention.
    Hence this type of ad would best be advertised through display advertisements, and option C is correct.
    Option A: An old phone sale would be listed as a text ad and wouldn't require a display.
    Option B: Job listings are not displayed, they use text ads. There is nothing to display in a vacancy.
    Option D: A society celebration also would not use a display ad. It's a personal event and would use a notice.
    Hence options A, B and D are wrong.
  • Question 9
    1 / -0
    Which of the following would best be advertised through display advertisements?
    Solution
    Display ads use visuals to attract attention. They are costlier and are useful for creating a brand image.
    Option D: A new brand of bike would definitely need visuals to promote their brand. When you take a newspaper in your hand these days, you are accustomed to seeing the front page with a picture of a car, or a bike.
    The brands use visuals to appeal to the readers. Hence option D is correct.
    Option A: Lottery ads are not posted as display ads, there is not much to display.
    Option B: A new recipe for fried chicken would be found in an article and not an advertisement, unless the ad is for a recipe blog. That isn't specified here.
    Option C: Loans are listed in the the classifieds section as text ads. They do not have visuals to display.
    Hence options A, B and C are wrong.
  • Question 10
    1 / -0
    Identify which of the following are examples of linking phrases:
    Solution
    Linking words and phrases connect clauses or sentences to form a logical sequence.
    Option B: 'Secondly' is a linking word as it connects two sentences. 'Secondly' is a continuation to a statement beginning with 'firstly'. Hence option B is correct.
    Options A, C and D: 'This essay argues', 'this paper reviews' and 'in conclusion' begin a topic, an introduction or conclusion in an essay. It does not connect to a previous sentence.
    Hence options A, C and D are wrong.
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