Marketing Test

Result

Marketing Test - 14

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Weekly Quiz Competition

Question 1
1 / -0

The importance of consumer was accepted in the.

A
Self-sufficient stage

B
Exchange-oriented stage

C
Production oriented stage

D
Sales-oriented stage
Question 2
1 / -0

Which of the following is not an element of Marketing Mix?

A
Product

B
Profit

C
Price

D
Promotion
Question 3
1 / -0

Marketing involves four functions.

A
Marketing research, product planning, creation of demand and distribution

B
Product planning, profit maximisation, creation of demand and distribution

C
Marketing research, warehousing, transportation and distribution

D
Demand forecasting, sales forecasting, distribution and profit forecasting
Question 4
1 / -0

'Place' element in marketing mix indicates ______.

A
Physical production

B
Physical exchange

C
Physical distribution

D
Physical consumption

Solution

Place in marketing mix refers to the geographical location in which the company sells its products and provides its services. It is said that location is one of the most important parts of marketing strategy i.e. Physical Distribution.
Question 5
1 / -0

The element of marketing mix is described as.

A
Profit, power, price and product

B
Price, product, place and promotion

C
Place, promotion, product and profit

D
Product, Price, Place and Promotion
Question 6
1 / -0

The classification of Four P's was popularized by _______.

A
Neil H. Borden

B
E. Jerome McCarthy

C
Kotler

D
Levitt

Solution

Edmund Jerome McCarthy was an American marketing professor and author. He proposed the concept of the 4 Ps marketing mix in his 1960 book Basic Marketing: A Managerial Approach, which has been one of the top textbooks in university marketing courses since its publication.
Question 7
1 / -0

The Elements of Marketing mix is described as.

A
Four P's

B
Four B's

C
Three P's

D
Three B's
Question 8
1 / -0

Four O's are ________________.

A
Objects, objective, organisations and operation

B
Order, outdoor advertising, overseas, and opening stock

C
Objects, organiser, organisations and operation

D
Outdoor advertising, objects, operations and organisations
Question 9
1 / -0

Four O's are renamed as ______________.

A
$$4P's$$

B
$$4B's$$

C
$$4C's$$

D
None of these
Question 10
1 / -0

The Marketing mix denotes.

A
A combination of various elements in which their totality constitute a firm's "Marketing System"

B
Vital function to be performed by a business

C
To analyse the marketing problems

D
The combination of factors of production

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Re-Attempt Weekly Quiz Competition

Marketing Test - 14

Result

Marketing Test - 14

Score

-

Rank

-

SHARING IS CARING

Question 1

Self-sufficient stage

Exchange-oriented stage

Production oriented stage

Sales-oriented stage

Question 2

Product

Profit

Price

Promotion

Question 3

Marketing research, product planning, creation of demand and distribution

Product planning, profit maximisation, creation of demand and distribution

Marketing research, warehousing, transportation and distribution

Demand forecasting, sales forecasting, distribution and profit forecasting

Question 4

Physical production

Physical exchange

Physical distribution

Physical consumption

Solution

Question 5

Profit, power, price and product

Price, product, place and promotion

Place, promotion, product and profit

Product, Price, Place and Promotion

Question 6

Neil H. Borden

E. Jerome McCarthy

Kotler

Levitt

Solution

Question 7

Four P's

Four B's

Three P's

Three B's

Question 8

Objects, objective, organisations and operation

Order, outdoor advertising, overseas, and opening stock

Objects, organiser, organisations and operation

Outdoor advertising, objects, operations and organisations

Question 9

$$4P's$$

$$4B's$$

$$4C's$$

None of these

Question 10

A combination of various elements in which their totality constitute a firm's "Marketing System"

Vital function to be performed by a business

To analyse the marketing problems

The combination of factors of production

User

Question Analysis

My Perfomance

Score

-

Rank

-

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