Marketing Test

Result

Marketing Test - 15

Score
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Weekly Quiz Competition

Question 1
1 / -0

A plan designed to analyse the marketing problems is?

A
Market segment

B
Marketing mix

C
Channel of distribution

D
Market segmentation
Question 2
1 / -0

Market segmentation is a.

A
Divide and Rule approach

B
'Union is Strength' approach

C
Both (A) and (B)

D
None of the above
Question 3
1 / -0

Substantiality refers to.

A
The size of segmentated market

B
The effective direction of marketing effort towards segments

C
Measure the changing behaviour pattern of consumers

D
Individuality of their own
Question 4
1 / -0

Modern marketing requires a thorough understanding of.

A
Consumer behaviour

B
Buying motivation

C
Demand forecasting

D
Both (A) and (B)
Question 5
1 / -0

Only one product is produced and sold through one marketing programme is called.

A
Market segmentation

B
Market aggregation

C
Market Mix

D
Product Mix
Question 6
1 / -0

Dividing the total market into different parts on the basis of population is?

A
Geographic segmentation

B
Demographic segmentation

C
Socio-economic segmentation

D
Product segmentation
Question 7
1 / -0

The result of the consumer behaviour is?

A
Market demand

B
Market supply

C
Aggregate supply

D
Effective demand
Question 8
1 / -0

Market segmentation compared to a.

A
Shotgun approach

B
Rifle approach

C
Positive approach

D
Normative approach
Question 9
1 / -0

Market segmentation divides the market into submarkets, having.

A
Homogeneous features

B
Hetrogeneous features

C
Either (A) or (B)

D
None of these
Question 10
1 / -0

The author of the book, "consumer behaviour - Theory and Practice".

A
Glenn Walters

B
Ronald Gist

C
W.J. Stanton

D
Maslow

User

Question Analysis

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My Perfomance

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Re-Attempt Weekly Quiz Competition

Marketing Test - 15

Result

Marketing Test - 15

Score

-

Rank

-

SHARING IS CARING

Question 1

Market segment

Marketing mix

Channel of distribution

Market segmentation

Question 2

Divide and Rule approach

'Union is Strength' approach

Both (A) and (B)

None of the above

Question 3

The size of segmentated market

The effective direction of marketing effort towards segments

Measure the changing behaviour pattern of consumers

Individuality of their own

Question 4

Consumer behaviour

Buying motivation

Demand forecasting

Both (A) and (B)

Question 5

Market segmentation

Market aggregation

Market Mix

Product Mix

Question 6

Geographic segmentation

Demographic segmentation

Socio-economic segmentation

Product segmentation

Question 7

Market demand

Market supply

Aggregate supply

Effective demand

Question 8

Shotgun approach

Rifle approach

Positive approach

Normative approach

Question 9

Homogeneous features

Hetrogeneous features

Either (A) or (B)

None of these

Question 10

Glenn Walters

Ronald Gist

W.J. Stanton

Maslow

User

Question Analysis

My Perfomance

Score

-

Rank

-

Results Announcement on: coming Monday

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