Marketing Test

Result

Marketing Test - 16

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Weekly Quiz Competition

Question 1
1 / -0

Market segmentation is a.

A
Producer oriented philosophy

B
Profit oriented philosophy

C
Customer oriented philosophy

D
Sales oriented philosophy
Question 2
1 / -0

Which of the following is not a method of market segmentation?

A
Geography

B
Psychology

C
Demography

D
Semantics
Question 3
1 / -0

Agricultural Produce (Grading and Marketing) Act was passed in ________.

A
1937

B
1938

C
1947

D
1950
Question 4
1 / -0

Marketing segmentation is?

A
Similar to product mix

B
Similar to market mix

C
The same as product differentiation

D
Aimed at directing the market by the product
Question 5
1 / -0

Dividing the total market into different parts as the basis of Income groups is?

A
Socio-economic segmentation

B
Geographical segmentation

C
Product segmentation

D
Benefit segmentation
Question 6
1 / -0

Undifferentiated Marketing is called as.

A
Partial market concept

B
Total market concept

C
Aggregation technique

D
Either (B) or (C)
Question 7
1 / -0

Which of the following methods is costlier?

A
Undifferentiated marketing

B
Differentiated marketing

C
Concentrated marketing

D
None of the above
Question 8
1 / -0

Market segmentation enables the industrial market to.

A
Use only specialist salesman

B
Divide and conquer

C
Find the most suitable market for the product

D
Limit sales and keep up price
Question 9
1 / -0

Marketing strategy development is also known as _______.

A
marketing control

B
marketing exercise

C
marketing planning

D
situation analysis

Solution

Marketing planning helps a company to pen down the marketing strategies and tactics to be followed for targeting maximum people in the target group. Marketing planning focuses on a specific period of time and also covers many marketing details.

Question 10

1 / -0

Type of products	Examples
$$1$$. Prestige products	a) Cigarettes, blades
$$2$$. Maturity products	b) Automobiles, clothing
$$3$$. Anxiety products	c) Medicines, soaps
$$4$$. Functional products	d) Fruits, vegetables

$$1$$-a, $$2$$-c, $$3$$-d, $$4$$-b

$$1$$-b, $$2$$-a, $$3$$-c, $$4$$-d

$$1$$-b, $$2$$-a, $$3$$-d, $$4$$-c

$$1$$-a, $$2$$-b, $$3$$-a, $$4$$-d

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Re-Attempt Weekly Quiz Competition

Marketing Test - 16

Result

Marketing Test - 16

Score

-

Rank

-

SHARING IS CARING

Question 1

Producer oriented philosophy

Profit oriented philosophy

Customer oriented philosophy

Sales oriented philosophy

Question 2

Geography

Psychology

Demography

Semantics

Question 3

1937

1938

1947

1950

Question 4

Similar to product mix

Similar to market mix

The same as product differentiation

Aimed at directing the market by the product

Question 5

Socio-economic segmentation

Geographical segmentation

Product segmentation

Benefit segmentation

Question 6

Partial market concept

Total market concept

Aggregation technique

Either (B) or (C)

Question 7

Undifferentiated marketing

Differentiated marketing

Concentrated marketing

None of the above

Question 8

Use only specialist salesman

Divide and conquer

Find the most suitable market for the product

Limit sales and keep up price

Question 9

marketing control

marketing exercise

marketing planning

situation analysis

Solution

Question 10

$$1$$-a, $$2$$-c, $$3$$-d, $$4$$-b

$$1$$-b, $$2$$-a, $$3$$-c, $$4$$-d

$$1$$-b, $$2$$-a, $$3$$-d, $$4$$-c

$$1$$-a, $$2$$-b, $$3$$-a, $$4$$-d

User

Question Analysis

My Perfomance

Score

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Rank

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