Marketing Test

Result

Marketing Test - 21

Score
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Weekly Quiz Competition

Question 1
1 / -0

The period during which a product lives in the market is termed as its.

A
Trade cycle

B
Business cycle

C
Life cycle

D
Product planning
Question 2
1 / -0

Product mix is mainly broadened to.

A
Meet competition

B
Make a salesman more effective

C
Fit customer requirement

D
Utilize by-product
Question 3
1 / -0

Which of the following is not a product-mix strategy?

A
Trading up

B
Alteration

C
Simplification

D
Value addition
Solution
- Product mix is one of the 4P's of marketing mix. The number of product lines that a company offers its customers, when all these product lines are grouped together they form a product mix of the company.
- Trading up strategy consists of adding the high price product in it's existing product line.
- Alteration strategy refers to improving the existing product in the product line.
- Simplification strategy refers to simplifying the existing product.
Question 4
1 / -0

What are the factors affecting price decision?

A
Cost of production and utility to the buyer

B
Competition and distribution strategy

C
Promotion strategy and buying habits

D
All the above
Question 5
1 / -0

Product policy is concerned with.

A
Product, quality, guarantees

B
The character and number of product lines

C
Product deletion

D
All of these
Question 6
1 / -0

Which of the following does 'relationship' in marketing mean?

A
Relation between buyer and seller

B
Relation between sales person

C
Relation between company and consumers

D
All of the above

Solution

Relationship in marketing means the relation between company and consumers.
Marketing activities are aimed at developing and managing trust and long term relationships with customers
Question 7
1 / -0

Which of the following is not a pricing objective?

A
Return on Investment

B
Return of saving

C
Market share

D
Meeting compensation
Question 8
1 / -0

Pricing policies may be classified into.

A
Target rate of return

B
Stability in prices

C
Maximising profit

D
Minimising cost
Question 9
1 / -0

The marketing mix involves product, price, place and.

A
Distribution

B
Promotion

C
Processing

D
Progress
Question 10
1 / -0

The higher price which in itself differentiate the product is known as.

A
Mark down prices

B
Price cutting

C
Prestige price

D
Dual price

User

Question Analysis

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My Perfomance

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Re-Attempt Weekly Quiz Competition

Marketing Test - 21

Result

Marketing Test - 21

Score

-

Rank

-

SHARING IS CARING

Question 1

Trade cycle

Business cycle

Life cycle

Product planning

Question 2

Meet competition

Make a salesman more effective

Fit customer requirement

Utilize by-product

Question 3

Trading up

Alteration

Simplification

Value addition

Solution

Question 4

Cost of production and utility to the buyer

Competition and distribution strategy

Promotion strategy and buying habits

All the above

Question 5

Product, quality, guarantees

The character and number of product lines

Product deletion

All of these

Question 6

Relation between buyer and seller

Relation between sales person

Relation between company and consumers

All of the above

Solution

Question 7

Return on Investment

Return of saving

Market share

Meeting compensation

Question 8

Target rate of return

Stability in prices

Maximising profit

Minimising cost

Question 9

Distribution

Promotion

Processing

Progress

Question 10

Mark down prices

Price cutting

Prestige price

Dual price

User

Question Analysis

My Perfomance

Score

-

Rank

-

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