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Marketing Test - 26

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Marketing Test - 26
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Weekly Quiz Competition
  • Question 1
    1 / -0
    The departmental store is considered to be of _______.
  • Question 2
    1 / -0
    Price-off offer is also known as _________.
  • Question 3
    1 / -0
    The basic purpose of promotion is to.
  • Question 4
    1 / -0
    Non-personal stimulation of demand for a product or service is known as _____.
  • Question 5
    1 / -0
    Marketing activities other than personal selling, advertising and publicity is:
  • Question 6
    1 / -0
    Sales promotion includes _______.
    Solution
    A sales promotion is a marketing strategy where a business will use short-term campaigns to spark interest and create demand for a product, service or other offers. Some Examples include contests, coupons, freebies, loss leaders, point of purchase displays, premiums, prizes, product samples, and rebates. Sales promotions can be directed at either the customer, sales staff, or distribution channel members (such as retailers).
  • Question 7
    1 / -0
    Which of the following schemes is intended to stimulate the sales during a slump season?
  • Question 8
    1 / -0
    Which of the following is not the promotional mix element?
  • Question 9
    1 / -0
    The basic assumptions of CAP< are
    I. The efficiency of the security markets
    II. Investor preferences
    III. Restriction on investments
    IV Single investor can affect market prices
    Of thes:
  • Question 10
    1 / -0
    Which of the following goals is adopted when the product reaches maturity stage?
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