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Marketing Test - 27

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Marketing Test - 27
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Weekly Quiz Competition
  • Question 1
    1 / -0
    Any paid form of non-personal presentation of goods or ideas by an identified sponsor is?
  • Question 2
    1 / -0
    Properly planned advertising is known as____________.
    Solution

    Scientific advertising may be defined as properly planned advertising based on a serious deliberation of all factors that have a bearing on its success. It involves

    1. The development of a clear idea of the problem to be solved.
    2. The recognition of the alternatives to the solution of the problem.
    3. The collection of all data that would help in selecting a particular alternative.

    Scientific advertising is one which develops and uses a scientific approach (i.e., fact-finding approach) to the formulation and execution of an advertising programme. In short, scientific advertising means properly planned advertising.

  • Question 3
    1 / -0
    The advertisement-"Usha: today's best selling fans", is an example of _______.
  • Question 4
    1 / -0
    Advertising is to create _______.
  • Question 5
    1 / -0
    The most popular method of publicity is?
    Solution
    As per the survey 70% of the people refers to press publicity as it is easy to reach. People can make connections through it and can develop communication.
  • Question 6
    1 / -0
    Advertising benefits to.
  • Question 7
    1 / -0
    Objections against advertising.
  • Question 8
    1 / -0
    Advertising that stresses and persuades immediate buying of the product is known as ______.
  • Question 9
    1 / -0
    Profit depends upon.
  • Question 10
    1 / -0
    Formal marketing planning is a/an.
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