Self Studies

Marketing Test ...

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  • Question 1
    1 / -0

    The offer curve shows

  • Question 2
    1 / -0

    The concept of four P's as elements of marketing mix was given by ________.

  • Question 3
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    Which of the following pricing strategies are used when adopting a penetration pricing strategy?

  • Question 4
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    Exchange concept of marketing deals with ________.

  • Question 5
    1 / -0

    Who propounded Mega marketing?

  • Question 6
    1 / -0

    Which cost is taken into consideration for 'make or buy' decisions?

  • Question 7
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    The strategy of introducing a product with high introductory price is called _______.

  • Question 8
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    A product line strategy wherein a company adds a higher priced product to a line in order to attract a broader market which helps the sale of its existing lower priced products is called ________.

  • Question 9
    1 / -0

    Match the items in List-I with items in List-II.

    List-IList-II
    a) Peter F Druckeri) Unity of command
    b) Henry Fayolii) Achievement Motivation
    c) McCarthyiii) M.B.O.
    d) Mc Clellandiv) $$4$$ Ps of marketing

  • Question 10
    1 / -0

    Which one of the following is not the mode of Direct Distribution System?

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