Marketing Test

Result

Marketing Test - 34

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Weekly Quiz Competition

Question 1
1 / -0

Which of the following is not a part of Place and Promotion?

A
Warranties

B
Advertising

C
Personal selling

D
Sales Promotion

Solution

Warranties is not a part of price and promotion it is the part of product.
Question 2
1 / -0

Which of the following is a brand name?

A
Asian Paints

B
Woodland

C
Nike

D
None of the above

Solution

When the company's trade name is used, multi product branding is also known as corporate branding, family branding or umbrella branding. Examples of companies that use corporate branding are Microsoft, Samsung, Apple, and Sony as the company brand name is identical to their trade name.
Question 3
1 / -0

Secondary package refers to ________________________.

A
Additional layers of protection

B
First layer of protection

C
Immediate container

D
Transportation package

Solution

Secondary packaging is intended to protect not only the product, but also the primary packaging, which often is the packaging most visible to the consumer in retail displays.
Question 4
1 / -0

Airtight containers and packets used for chips, biscuits and jams etc., are the example of ______________.

A
Product identification

B
Product promotion

C
Product Protection

D
Product differentiation

Solution

Protective packaging products are designed and constructed to protect the goods from atmospheric, magnetic, electrostatic, vibration or shock damage. Products include types of boxes or storage containers, packing materials, liners, and spacers.
Question 5
1 / -0

Which of the following is a quality of a good salesperson?

A
Communication skills

B
Mental quality

C
Honesty

D
All of the above

Solution

A true salesperson has the following characteristics that they use consistently to succeed in making those important sales.
Respectful.
Initiative.
They listen.
Persistent.
Coachable.
Positive.
Resourceful.
Question 6
1 / -0

______________ refers to designing the label to be put on the package.

A
Pricing

B
Labelling

C
Packaging

D
Branding

Solution

Labelling is another significant means of product identification like branding and packaging.
Thus, a label is an informative tag, wrapper or seal attached to a product or product's package. Labeling gives necessary information to the customers about the products.
Question 7
1 / -0

Discounts, coupons, contests, free samples and offering extra quantity etc., are the examples of __________.

A
Sales Promotion

B
Personal Selling

C
Channels of distribution

D
None of the above

Solution

Examples include contests, coupons, freebies, loss leaders, point of purchase displays, premiums, prizes, product samples, and rebates.Sales promotions can be directed at either the customer, sales & staff, or distribution channel members (such as retailers).
Question 8
1 / -0

_________ refers to the act of designing and producing the container or wrapper of a product.

A
Trade Mark

B
Brand Name

C
Copyright

D
Packaging

Solution

Packaging is the technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of designing, evaluating, and producing packages.
Question 9
1 / -0

_____________ provides direct and immediate feedback.

A
Trade mark

B
Packaging

C
Personal Selling

D
Advertising

Solution

The selling agent can get instant feedback from the prospective buyer.
Direct selling helps reach the audience that we cannot reach in any other form. There are sometimes customers that cannot be reached by any other method.
Question 10
1 / -0

____________ refers to the products immediate container.

A
Transportation package

B
Secondary package

C
Primary Package

D
None of these

Solution

Primary packaging is the term used to designate the layer of packaging in immediate contact with the product; in other words, it is the first packaging layer in which the product is contained.

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Re-Attempt Weekly Quiz Competition

Marketing Test - 34

Result

Marketing Test - 34

Score

-

Rank

-

SHARING IS CARING

Question 1

Warranties

Advertising

Personal selling

Sales Promotion

Solution

Question 2

Asian Paints

Woodland

Nike

None of the above

Solution

Question 3

Additional layers of protection

First layer of protection

Immediate container

Transportation package

Solution

Question 4

Product identification

Product promotion

Product Protection

Product differentiation

Solution

Question 5

Communication skills

Mental quality

Honesty

All of the above

Solution

Question 6

Pricing

Labelling

Packaging

Branding

Solution

Question 7

Sales Promotion

Personal Selling

Channels of distribution

None of the above

Solution

Question 8

Trade Mark

Brand Name

Copyright

Packaging

Solution

Question 9

Trade mark

Packaging

Personal Selling

Advertising

Solution

Question 10

Transportation package

Secondary package

Primary Package

None of these

Solution

User

Question Analysis

My Perfomance

Score

-

Rank

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