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Marketing Test - 40

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Marketing Test - 40
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Weekly Quiz Competition
  • Question 1
    1 / -0
    ______ products are the products which have certain special features because of which people make special efforts while purchasing such products.
    Solution
    Special goods are a classification of consumer goods. Special goods are purchased with a predetermined pattern in mind. Special goods can be refereed to as an item that is extraordinary or unique enough to motivate people to make an extra effort to purchase it  The buyers are willing to spend a lot of money and time to purchase it in comparison to the shopping goods.
  • Question 2
    1 / -0
    Industrial revolution brought in the changes in ______ system.
    Solution
    The industrial revolution was the transition to new manufacturing process. This transition includes going from hand production methods to  machine, new chemical manufacturing and iron production process. This gave rise to the development of machine tools and factory system. More and more companies started undertaking new production method after looking at the benefits offered by industrial revolution.
  • Question 3
    1 / -0
    _______ are the products which are purchased frequently.
    Solution
    Convenience goods are a sub category of consumer goods. Convenience goods are the inexpensive frequent purchases, there s little efforts needed to purchase them. it includes food, toiletries and confectionery goods. Such goods are widely available. 
  • Question 4
    1 / -0
    The part of a brand which can be recognized but not utter able is called _______. 
    Solution
    The part of a brand which can be recognized but not utter able is called brand mark .
    Brand marks are the visual images , elements or the symbols to get identified by the customers . Brand mark serve as the purposes of contributing to building and maintaining the brand's image .
  • Question 5
    1 / -0
    A ______ is a sign, symbol, term, design or a combination of them, used to identify the product. 
    Solution
    A brand is the idea or image of a specific product or service that consumers connect with, by identifying the name, logo, slogan, or design of the company  which owns the idea or image.  This helps the consumer to differentiate the brand from those of competitors. Branding allows companies to build their reputations as well as expand beyond the original product and service and add to the revenue generated by the original brand.
  • Question 6
    1 / -0
    Brand helps the seller to _______ between its product and  competitor's products.
    Solution
    A brand is the idea or image of a specific product or service that consumers connect with, by identifying the name, logo, slogan, or design of the company  who owns the idea or image.  This helps the consumer to differentiate the brand from those of competitors. Branding allows companies to build their reputations as well as expand beyond the original product and service and add to the revenue generated by the original brand.
  • Question 7
    1 / -0
    Marketer has to decide whether the product will be sold under brand name or ______ name.
    Solution
    A generic brand is a type of consumer product that lacks a widely recognized name or logo because it is typically isn't advertised. Generic brands are usually less expensive than brand-named products. The marketer has to decide whether to develop a brand for the specific product over give it a generic brand without spending on the advertisement and promotions 
  • Question 8
    1 / -0
    A part of a brand that is given legal protection is called _______.
    Solution
    A trademark is a recognized sign, symbol or expression which identifies product or service of a particular source from those of others. A trademark owner can be an individual, organisation or a legal entity. The purchased trademark cannot legally be used by any other company.
  • Question 9
    1 / -0
    _______ products are the products which are used as an input to produce other products.
    Solution
    An industrial product is a good used by a company for business consumption. it is distinct from a consumable goods, which is purchased by individuals for personal and family consumption. It is a product sold by one company to another company to carry out production function.It is a B2B product.
  • Question 10
    1 / -0
    Which of the following is not a characteristic of industrial products? 
    Solution
    An industrial product is a good used by a company for business consumption. it is distinct from a consumable goods, which is purchased by individuals for personal and family consumption. It is a product sold by one company to another company to carry out production function.It is a B2B product. The number of buyers are limited and predetermined. it is one the first level of channel distribution and made only on demand.
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