Marketing Test ...

______ is creating a brand identity for a consumer.

There are _____ levels of packaging.

Transportation packaging is on which level of packaging?

_______ refers to product's immediate containers. 

Which of the following is not an advantage of branding to marketer?

_______ refers to the act of designing and producing the container and the wrapper of the product.

Product is something made in a factory; a ________ is something bought by the customer.

Which is not a function of packaging?

________ refers to packaging components necessary for storage, identification and transportation. 

_______ is useful for providing detailed information of a product, its contents, method of use, etc.