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Marketing Test - 42

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Marketing Test - 42
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Weekly Quiz Competition
  • Question 1
    1 / -0
    _______ refers to an additional layer of protection that are kept till the product is ready to use.
    Solution
    Product packaging is the process of designing, evaluating and designing packages that protect the products from spoilage, helps in easy transportation and also provide information about the product to consumers.
     Secondary packaging is the additional packaging given to a product to protect it.
  • Question 2
    1 / -0
    Which of the following is not an important factor of packaging?
  • Question 3
    1 / -0
    The _______ represents the sum of value exchange for the benefit of having or using the product.
    Solution
    Price is a value that will purchase a finite quantity, weight or other measure of a good or services. Price is a consideration given in exchange for transfer of ownership. Price forms the essential bases for commercial transactions. It may be fixed by a contract, left to be determined by an agreed upon formula at a future date, or discovered or negotiated during the course of dealings between the parties involved.  
  • Question 4
    1 / -0
    Which of the following is not a function labeling?
  • Question 5
    1 / -0
    Which of the following is not a pricing objective?
  • Question 6
    1 / -0
    Which of the following factors do not affect the fixation of the price of a product?
    Solution
    Price is a value that will purchase a finite quantity, weight or other measure of a good or services. Price is a consideration given in exchange for transfer of ownership. The price of a product may increase when the demand increases or reduce when the demand decreases. The cost of production plays the main role while fixing the price for a product as the price is almost always cost+ profit margin. To compete with the other companies in the market, price has to be around or lower than the price offered by the competitor. 
  • Question 7
    1 / -0
    Which of the following is not a part of sales promotion activities?
    Solution
    Sales promotion is a pull marketing technique. It is done by providing various offers and discounts to the customers. The company can also motivate dealers and distributors of the distribution channel by offering commission, gifts, etc.  Online marketing does not qualify as a sales promotion as it does not offer any incentive to the consumer on the purchase of the company's product. 
  • Question 8
    1 / -0
    Marketers assign different ______ to indicate different features or quality of the product.
  • Question 9
    1 / -0
    Which of the following is not a part of promotional mix?
    Solution
    Promotional mix is refers to the blend of several promotional tools used by the business to create , maintain and increase the demand for goods and services.
  • Question 10
    1 / -0
    ________ is an unpaid form of communication.
    Solution
    Publicity makes up the bulk of unpaid communications. Publicity is any type of unpaid media coverage, such as a newspaper article or television feature. Small businesses try to make use of local news media opportunities because of their limited budgets.
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