Marketing Test ...

The main factors in global marketing are___________.

In marketing the law of _________ is followed.

________ means the mechanism through which products and services are sold, exchanged and transferred.

The process of identifying and differentiating an organisation's products, processes on services from another organisation by giving it a name, phrase or other mark is called __________.

The organisation tries to develop new products or services and thereby makes similar existing products obsolete. Which strategy does the organisation follow?

Horizontal merger is a combination of ____________ in the same business and as the production process.

Choose the correct answers from the following alternatives given
Arun had deposited a bag in the cloak room of a railway station by paying Rs. 650. On the face of the ticket, issued to him were inscribed see reverse for terms & conditions. Clause 10 of the printed Terms & Conditions limited the liability of the company for loss of a baggage to Rs. 100. The bag was lost and Arun claimed Rs. 650 as its value.

The marketing mix when applied to international markets must _______.

When a firm is producing its own inputs or owns its own sources of distribution of outputs, it undergoes _____________.

If a retailer displays shampoo as a personal care item, as a fashion accessory or as a bath room product, then it presents an example of _____________.