Marketing Test

Result

Marketing Test - 47

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Weekly Quiz Competition

Question 1
1 / -0

As per Plain Language Commission, USP means:

A
Unique Sales Position

B
United Selling Proposition

C
Unique Selling Proposition

D
Unique Selling Participation

Solution

As per plain language commission, USP means unique selling preposition which is a factor that differentiates a product from its competitors such as lowest cost, highest quality or the first ever product of its kind etc.
Question 2
1 / -0

In which of the following methods is the evaluation done by someone other than the employee's own supervisors?

A
Essay method

B
Critical incident method

C
Field review method

D
None of the above

Solution

In field review method the evaluation is done by someone other than the employee's own supervisors. In this method, emplyee's performance is determined and evaluated by their own supervisors.
Question 3
1 / -0

One aim of societal marketing is to

A
Consider consumers needs and long-term welfare

B
Encourage satisfaction of short-term needs

C
Demand support from local communities

D
Form partnerships which benefit the selling organization

Solution

Societal marketing is a concept in marketing that emphasizes social consciousness as part of the overall marketing plan. Societal marketing is when a company markets a product not only with consumer and company needs in mind, but also the long-term well being of society as a whole. Companies that produce effective societal marketing campaigns incorporate social and ethical considerations into the marketing plan
Question 4
1 / -0

A commodity which is bulky and cheap will have:

A
narrow market

B
wider market

C
international market

D
cannot be specific
Question 5
1 / -0

The first step in relation to a market assessment is to :

A
Obtaining data specific to the problem

B
Analysing the situation

C
Data analysis and Interpretation

D
Defining the problem
Question 6
1 / -0

The marketing assessment process involves :

A
Defining the problem

B
Analysis of the situatioj

C
Obtaining data that is specific to the problem

D
All of above

Solution

Marketing assessment process is a detailed and objective evaluation of the potential of a new product , new business idea or new investment .
The marketing assessment process involves :
A. Defining the problem
B. Analysis of the situation
C. Obtaining data that is specific to the problem.
Question 7
1 / -0

Price discrimination is defined as ___________.

A
The practice of charging different prices to different consumers for the goods or services by slightly altering the packaging or features for the different groups

B
Disregarding the profit motive by favoring one group of buyers over another by charging that group a lower price

C
The practice of charging different prices to different consumers for the same goods or services

D
The practice of selling a goods or services for the same to different groups of consumers group but slightly altering, quantity or features of the goods or services for each group

Solution

Price discrimination refers to the charging of different price by the monopolist for the same product. The differences maybe on the basis of brand wrapper etc. This policy of the monopolist is called price discrimination.
"Price discrimination refers strictly to the practice by a seller of charging different prices from different buyers for the same good" -J.S. Bian
Question 8
1 / -0

Effective Sales writing demands: Attention, Interest, Desire, Action and Satisfaction.

A
False

B
True

C
Partly false

D
None of above
Question 9
1 / -0

Classifieds, public notices and appointments are the various forms of __________.

A
advertisement

B
press Release

C
internal Communication

D
All of above

Solution

Advertising is the activity of producing information for promoting the sale of commercial products or services . Advertising includes classifieds , public notices and appointments .It is bringing a product to the attention of the potential customers and the current customers.
Question 10
1 / -0

Defraction is a situation where:

A
prices are falling

B
value of money is rising

C
output is falling

D
all of the above

User

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Re-Attempt Weekly Quiz Competition

Marketing Test - 47

Result

Marketing Test - 47

Score

-

Rank

-

SHARING IS CARING

Question 1

Unique Sales Position

United Selling Proposition

Unique Selling Proposition

Unique Selling Participation

Solution

Question 2

Essay method

Critical incident method

Field review method

None of the above

Solution

Question 3

Consider consumers needs and long-term welfare

Encourage satisfaction of short-term needs

Demand support from local communities

Form partnerships which benefit the selling organization

Solution

Question 4

narrow market

wider market

international market

cannot be specific

Question 5

Obtaining data specific to the problem

Analysing the situation

Data analysis and Interpretation

Defining the problem

Question 6

Defining the problem

Analysis of the situatioj

Obtaining data that is specific to the problem

All of above

Solution

Question 7

The practice of charging different prices to different consumers for the goods or services by slightly altering the packaging or features for the different groups

Disregarding the profit motive by favoring one group of buyers over another by charging that group a lower price

The practice of charging different prices to different consumers for the same goods or services

The practice of selling a goods or services for the same to different groups of consumers group but slightly altering, quantity or features of the goods or services for each group

Solution

Question 8

False

True

Partly false

None of above

Question 9

advertisement

press Release

internal Communication

All of above

Solution

Question 10

prices are falling

value of money is rising

output is falling

all of the above

User

Question Analysis

My Perfomance

Score

-

Rank

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