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Marketing Test - 50

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Marketing Test - 50
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Weekly Quiz Competition
  • Question 1
    1 / -0
    Bait advertising and switch selling denotes a/an _____trade practice.
  • Question 2
    1 / -0
    Customers can be made aware of the availability of goods through ______.
    Solution
    Advertising is the attempt to influence the buying behavior of customers or clients with a persuasive selling message about products and/or services. 

    In business, the goal of advertising is to attract new customers by defining the target market and reaching out to them with an effective ad campaign.
  • Question 3
    1 / -0
    Which of the following is true with regards to public relations?
    Solution
    Public relations is the management function that establishes and maintains mutually beneficial relationships between an organization and the public on whom its success or failure depends.Following is true with regards to public relations:A) A good public relations campaign highlights a small business products and services through creative means
    B) Regularly touting a company's earnings, job creation and overall economic impact can help establish it as an important part of a city's economic engine.
    C) Internal public relations campaigns have the potential to bolster staff morale, improve communications and motivate employees.
  • Question 4
    1 / -0
    Consider the following
      1. Pricing objective
      2. Pricing methods
      3. Pricing strategies
      4. Pricing decision
      Arrange them in correct sequence
    1. Question 5
      1 / -0
      They are especially useful when there is _______ publicity about the company or its products.
      Solution
      The main task of public relations department is to disseminate information and build goodwill about the business. Public relations is the management function that establishes and maintains mutually beneficial relationships between an organization and the public on whom its success or failure depends.
      They are especially useful when there is negative publicity about the company or its products.
    2. Question 6
      1 / -0
      Compared to other marketing communications tools, PR is the_____________.
      Solution
      Compared to other marketing communications tools, PR is the best for generating trust and confidence.Public relations is the management function that establishes and maintains mutually beneficial relationships between an organization and the public on whom its success or failure depends.
    3. Question 7
      1 / -0
      In case of_________ layout, production is carried on in special purpose machine.
    4. Question 8
      1 / -0
      Difference between budgeted amounts and actual results is classified as ____________.
    5. Question 9
      1 / -0
      Which is the problem of marketing communication?
    6. Question 10
      1 / -0
      Unique value auction is mainly applies to?
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