Marketing Test ...

Which of the following is a feature of marketing process?

Sanjeev went to a shop and expressed her desire to buy a copper water bottle only of Prestige company. Identify the component related to branding being described in the above case.

In order to enhance the easy marketability of the products, Dev, a producer gets the home furnishing products manufactured in confirmation to the predetermined specifications. Identify the type of marketing function being described in the given case.

Drivya Limited is a chain of trusted optical centers for prescription & fashion eyewear. It caters to affluent people with a range of premium sunglasses for men, women and kids. In order to raise the level of buyers satisfaction, the company has decided to create a special section in each of its outlets for handling customer complaints and adjustment requirements. Identify the type of marketing function described in the given lines.

Active Limited has launched a new range of air conditioners in order to add value to the usability of the product. The new range of air conditioners have an inbuilt air purifier and are available in attractive colors. Identify the type of marketing philosophy being described in the above lines.

Jagdish is a wholesaler of food grains. He categorises his stock into different groups on the basis of their quality and also fixes up the prices accordingly. Identify the type of marketing function being mentioned in the given line.

In order to improve upon its competitive edge, Lalita Limited has change the packaging of its hair care products. They are now available in a consumer friendly design, which has a nozzle attached to the lid so that at the time of usage, the consumer doesnt need to open the cap of the bottle. Name the marketing function being explained in the given lines.

In order to get feedback about its new product launch, Jaggi Limited conducted an online survey through a short questionnaire. Identify the marketing function being mentioned in the given line.

Ratan had started the business of producing exclusive home decor items under the brand name Elite 15 years back. Over the years, he has diversified into new segments like home furnishing, furniture and kitchenware. However, all the products are being sold under the same brand name Elite, as it appears to be apt for all of them. Identify the relative feature of a good brand name being described in the given case.

Following the level of packing is optional, products may have or may not have?