Marketing Test ...

For promoting sales, advertising endeavors may be made as per which of the following?
I. Competitive parity
II. Objective and task
III. Tied sales
IV. All-one-can-Afford

Which of the following is used for achieving short-term sales?

Which of the following concepts is based on development, design and implementation of marketing programmes, processes and activities that recognize their breadth and interdependence?

'Intensive distribution method' is referred to ______.

Which of the following is considered appropriate for cost-plus pricing?
I. Product Tailoring
II. Public Utility Pricing
III. Refusal Pricing
IV. Monopoly Pricing

Which of the following is not a method of segmenting a market?

The concept of marketing-mix, consisting of the $$4\ P's$$ of marketing, was developed by _________.

Select the phases of Product Life Cycle:
$$1.$$ Initiation $$2.$$ Decline $$3.$$ Boom $$4.$$ Introduction $$5.$$ Maturity $$6.$$ Growth.

Arrange them in the correct sequence.
i. Pricing objectives
ii. Pricing methods
iii. Pricing strategies
iv. Pricing decisions

Which segmentation approach is the most compatible with the spirit of the marketing concept?