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Marketing Test ...

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  • Question 1
    1 / -0

    McDonalds, Subway, and Pizza Hut are examples of _______.

  • Question 2
    1 / -0

    Which of the following variables is a part of psychographic segmentation?

  • Question 3
    1 / -0

    Match List I with List II

    List I

    (Economic framework)

    List II

    (Description)
    A. Stackelberg model I. The situation in which each player in an oligopolistic market adopts its dominant strategy but could do by cooperating
    B. Nash equilibrium II. Conceptualisation for identifying the structural determinants of the intensity of competition and the probability of firms in oligopolistic industries
    C. Peter's strategic framework III. If firms are disproportionately powerful the market leader makes the first move and captures two-thirds of the market share, while the follower firm gets only a third of the market share
    D. Prisoner's dilemma IV. A situation in which each player has chosen his/her optional strategy given the strategy chosen by the other player

    Choose the correct answer from the options given below:

  • Question 4
    1 / -0

    Michael Porter proposed generic strategies that provide good starting points for strategic thinking. Identify them from the below-mentioned strategies.

    a) Overall cost leadership

    b) Innovation

    c) Focus

    d) Differentiation

    Choose the correct answer from the options given below.

  • Question 5
    1 / -0

    Sales and marketing information systems support ______ at the top management level.

  • Question 6
    1 / -0

    “Manufacturers of razors and cameras often price these products low and set high markups on razor blades and films.”

    As per the above statement, manufacturers of razors and cameras are using which one of the following? 

  • Question 7
    1 / -0

    Which of the following issues are covered in Social Marketing?

    A. Tobacco

    B. Family planning

    C. Public health

    D. Financial well-being

    E. Social Good

    Choose the correct answer from the options given below:

  • Question 8
    1 / -0

    Strategies for achieving growth through intensification are:

  • Question 9
    1 / -0

    Possession utility is linked to:

  • Question 10
    1 / -0

    The three major types of forecasts used by business organizations are:

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