Marketing Test

Question 1
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Which of the following statements best describes the concept of "lean operations"?

A
Lean operations is a production strategy that emphasizes high batch sizes and long lead times to reduce costs.

B
Lean operations is a production strategy that emphasizes short lead times, high quality, and low inventory levels.

C
Lean operations is a marketing strategy that emphasizes price competition and cost-cutting measures.

D
None of the above

Question 2

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Match List I with List II:

List I (Advertising Agency in 2020)		List II (Brand)
(A)	O&M (Ogilvy and Mather)	(I)	Mastercard
(B)	Mc Cann Erickson	(II)	Nestle
(C)	Trikaya Grey	(III)	Cadbury
(D)	JWT Hindustan Thompson Associates	(IV)	Proctor and Gamble

Choose the correct answer from the options given below:

(A) - (III), (B) - (II), (C) - (IV), (D) - (I)

(A) - (III), (B) - (I), (C) - (IV), (D) - (II)

(A) - (II), (B) - (IV), (C) - (I), (D) - (III)

(A) - (II), (B) - (III), (C) - (I), (D) - (IV)

Question 3
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BC Company produces affordable but quality hair care products. They have a robust distribution network that includes wholesalers, retailers, and online platforms. The company has received complaints from some of their retail partners regarding low margins.

Which of the following strategies can help ABC Company resolve this issue?

A
Direct selling to consumers

B
Exclusive distribution

C
Increase the price of the product

D
Reduce the cost of production.

Question 4

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Match List I with List II

List I Market Expansion Strategies		List II Description
(A)	Market Penetration	(I)	New products, New markets
(B)	Market Development	(II)	Existing markets, Existing products
(C)	Product Development	(III)	Existing products, New markets
(D)	Diversification	(IV)	Existing markets, New products

Choose the correct answer from the options given below:

A - I, B - II, C - III, D - IV

A - I, B - III, C - II, D - IV

A - II, B - IV, C - I, D - III

A - II, B - III, C - IV, D - I

Question 5
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Small business houses cannot afford marketing research because of the:

A
limitation of money

B
limitation of time

C
limitation of skill

D
limitation of bias

Question 6
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Which of the following is not a valid basis for market segmentation?

A
Customer Based Segmentation

B
Technology Oriented Segmentation

C
Competition Related Segmentation

D
Product Related Segmentation

Question 7
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Which of the following is not an element of the marketing mix?

A
Place

B
Promotion

C
Production

D
Price

Question 8
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The process that directs the flow of goods and services from the producer to the consumer by creating time place ownership and awareness utilities is known as:

A
Production

B
Productivity

C
Marketing

D
Research

Question 9
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Which of the following are characteristic quadrants of the BCG matrix?

A. Cash cows

B. Question mark

C. White Elephant

D. Crown Jewel

E. Dogs

Choose the correct answer from the options given below:

A
A, B and E only

B
A, C and D only

C
B, C and E only

D
C, D and E only

Question 10
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Which of the following can be categorized as people processing services?

A
Health care

B
Legal services

C
Education

D
Transportation

Submit Test

Marketing Test ...

Question 1

Lean operations is a production strategy that emphasizes high batch sizes and long lead times to reduce costs.

Lean operations is a production strategy that emphasizes short lead times, high quality, and low inventory levels.

Lean operations is a marketing strategy that emphasizes price competition and cost-cutting measures.

None of the above

Question 2

(A) - (III), (B) - (II), (C) - (IV), (D) - (I)

(A) - (III), (B) - (I), (C) - (IV), (D) - (II)

(A) - (II), (B) - (IV), (C) - (I), (D) - (III)

(A) - (II), (B) - (III), (C) - (I), (D) - (IV)

Question 3

Direct selling to consumers

Exclusive distribution

Increase the price of the product​

Reduce the cost of production.

Question 4

A - I, B - II, C - III, D - IV

A - I, B - III, C - II, D - IV

A - II, B - IV, C - I, D - III

A - II, B - III, C - IV, D - I

Question 5

limitation of money

limitation of time

limitation of skill

limitation of bias

Question 6

Customer Based Segmentation

Technology Oriented Segmentation

Competition Related Segmentation

Product Related Segmentation

Question 7

Place

Promotion

Production

Price

Question 8

Production

Productivity

Marketing

Research

Question 9

A, B and E only

A, C and D only

B, C and E only

C, D and E only

Question 10

Health care

Legal services

Education

Transportation

User

Question Analysis

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Increase the price of the product