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Marketing Test ...

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  • Question 1
    1 / -0

    The ultimate outcome of relationship marketing is a unique company asset called the _______, consisting of the company and its supporting stakeholders.

  • Question 2
    1 / -0

    Which of the following is true in the context of market demand?

  • Question 3
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    A vertical marketing system (VMS) combining successive stages of production and distribution under single ownership, is known as: 
     

  • Question 4
    1 / -0

    Which of the following initiatives help in upskilling women in India post-COVID-19?

    A. Enhancement of Digital Payments.

    B. Expansion of vocational training programs.

    C. Encouragement of women-led startups.

    D. Enhancing financial literacy among women.

    E. Increase in awareness of proper hygiene among women.

  • Question 5
    1 / -0

    The 4 P's of marketing are:

  • Question 6
    1 / -0

    Requirements for effective market segmentation are:

    (A) Accessibility

    (B) Differentiation

    (C) Measurable

    (D) Viable

    (E) Intensity in competition

    Choose the most appropriate answer from the options given below:

  • Question 7
    1 / -0

    Holistic marketing recognizes that a broad integrated perspective is necessary. Which of the following are the components of Holistic marketing?

    A. Direct marketing

    B. Relationship marketing

    C. Internal marketing

    D. Socially responsible marketing

    E. Green marketing

    Choose the correct answer from the options given below: 

  • Question 8
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    Concentration of all marketing efforts on a small but specific and well defined segment of the population is called:

  • Question 9
    1 / -0

    Which entity does not belong in the product marketing subsystem?

  • Question 10
    1 / -0

    The difference between customers evaluation including all costs incurred and benefits is called:

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