Marketing Test

Question 1
1 / -0

An XYZ brand has at least ten types of different soaps. This illustrates its?

A
Product Mix width

B
Product mix consistency

C
Product mix depth

D
Product mix length

Question 2
1 / -0

Who coined the term 'Marketing Mix':

A
James Culliton

B
Philip Kotler

C
Perreault

D
McCarthy

Question 3
1 / -0

Given below are two statements:

Statement I: The aim of marketing is to make selling superfluous

Statement Il: Marketing should result in a customer who is ready to buy

In light of the above statements, choose the most appropriate answer from the options given below.

A
Both Statement I and Statement II are correct

B
Both Statement I and Statement II are incorrect

C
Statement I is correct but Statement II is incorrect

D
Statement I is incorrect but Statement II is correct

Question 4

1 / -0

Match List I with List II:

List- I Management style		List – II Approach
A.	Task Management	(I)	Love conquers all approach
B.	Country Club Management	(II)	One plus one can add upto three approach
C.	Impoverished Management	(III)	Authority-obedience approach
D.	Team Management	(IV)	Speak no evil, hear no evil, see no evil approach

Choose the correct answer from the options given below -

A - I, B - II, C - III, D - IV

A - III, B - I, C - IV, D - II

A - II, B - IV, C - I, D - III

A - II, B - III, C - IV, D - I

Question 5
1 / -0

In Marketing, DSA stands for ______.

A
Delivery Staff Agency

B
Direct Supplier Agent

C
Direct Selling Agent

D
Distribution and Supply Agency

Question 6
1 / -0

Which of the following is not true while determining the length of the distribution channel?

A
The larger the market size, the longer the channel.

B
If the average lot size is large, it is better to have a longer channel.

C
If the product and the market require a high level of service, it is advisable to keep a shorter channel.

D
If customers shop for an assortment of products, it demands for a wider channel of distribution.

Question 7
1 / -0

Assertion (A): A low initial price is regarded as the principal means for entering into the mass market for some new product.

Reason (R): Firms generally enter into the production of new products with excess capacity of the plant initially.

A
(A) is correct but (R) is wrong

B
(A) is wrong but (R) is correct

C
(A) and (R) both are correct and (R) is the right explanation of (A)

D
None of the above

Question 8
1 / -0

An enterprise that manages production facilities or provides services in at least two countries is called:

A
Multinational Corporation

B
International Corporation

C
Trading and Mercantile Company

D
Export House

Question 9
1 / -0

An ideal advertisement (ad) campaign would ensure that:

A. The ad motivates consumers to consider purchases of the brand

B. The ad gives the maximum possible product knowledge to the customer

C. The ad causes the consumer to pay attention but does not distract from the intended message

D. The ad properly reflects the consumer's level of understanding and behaviours with the product and the brand

E. The right consumer is exposed to the right message at the right place and at the right time

Choose the correct answer from the options given below:

A
A, B and E only

B
C, D and E only

C
A, B, C and D only

D
A, B, C, D and E only

Question 10
1 / -0

The characteristics of online and social media marketing are:

A. Personal

B. Rich

C. Timely

D. Interactive

E. Up to date

Choose the correct answer from the options given below:

A
A, D and E only

B
B and E only

C
B, D and E only

D
A, C and D only

Submit Test

Marketing Test ...

Question 1

Product Mix width

Product mix consistency

Product mix depth

Product mix length

Question 2

James Culliton

Philip Kotler

Perreault

McCarthy

Question 3

Both Statement I and Statement II are correct

Both Statement I and Statement II are incorrect

Statement I is correct but Statement II is incorrect

Statement I is incorrect but Statement II is correct

Question 4

A - I, B - II, C - III, D - IV

A - III, B - I, C - IV, D - II

A - II, B - IV, C - I, D - III

A - II, B - III, C - IV, D - I

Question 5

Delivery Staff Agency

Direct Supplier Agent

Direct Selling Agent

Distribution and Supply Agency

Question 6

The larger the market size, the longer the channel.

If the average lot size is large, it is better to have a longer channel.

If the product and the market require a high level of service, it is advisable to keep a shorter channel.

If customers shop for an assortment of products, it demands for a wider channel of distribution.

Question 7

(A) is correct but (R) is wrong

(A) is wrong but (R) is correct

(A) and (R) both are correct and (R) is the right explanation of (A)

None of the above

Question 8

Multinational Corporation

International Corporation

Trading and Mercantile Company

Export House

Question 9

A, B and E only

C, D and E only

A, B, C and D only

A, B, C, D and E only

Question 10

A, D and E only

B and E only

B, D and E only

A, C and D only

User

Question Analysis

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