Marketing Test

Question 1
1 / -0

A salesperson who relies on creative methods for selling products and services is called:

A
Demand creator

B
Missionary

C
Solution vendor

D
Deliverer

Question 2
1 / -0
Survey instruments used to assess customer perception of service quality are called

A. CETSCALE

B. SERVQUAL

C. SERVPREF

D. DINESERV

E. RSQS

Choose the most appropriate answer from the options given below:
A
A and B only

B
B and C only

C
A, B, C and D only

D
B, C, D and E only

Question 3
1 / -0

Which of the following refers to a situation where the prices of goods or services remain the same or constant over some time?

A
Price flexibility

B
Price Rigidity

C
Price Bending

D
Plus Pricing

Question 4
1 / -0

In which one of the following service's price sensitivity is high?

A
Airlines

B
Car rentals

C
Sea Transport

D
Retailing

Question 5
1 / -0

Given below are two statements:

Statement I : Only low-priced products will sell in rural India.

Statement II : Rural consumers are a homogenous lot.

In the light of the above statements, choose the most appropriate answer from the options given below:

A
Both Statement I and Statement II are correct.

B
Both Statement I and Statement II are incorrect.

C
Statement I is correct but Statement II is incorrect.

D
Statement I is incorrect but Statement II is correct.

Question 6
1 / -0

A plant shaped and designed specifically for attaining the marketing objectives of a firm is known as:

A
Human resource management strategy

B
Labour strategy

C
Marketing strategy

D
None of the above

Question 7
1 / -0

Which of the following is not a function of marketing?

A
Marketing planning

B
Product designing and development

C
Gathering and analysing market information

D
Bending the customers according to product

Question 8
1 / -0

A market where the product is sold but is not permitted by the government is known as ______.

A
White market

B
Black market

C
Red market

D
Gray market

Question 9
1 / -0

Which one of the following is NOT a market-oriented definition of a business?

A
We run a railroad

B
We help improve office productivity

C
We supply energy

D
We distribute information

Question 10
1 / -0

Which of the following statements are true for Direct Marketing?

A. Direct marketing is an interactive mode of marketing

B. Direct marketing model is based on Network marketing and multi-cultural marketing

C. Globalisation of markets and the internet have facilitated the growth of direct marketing

D. Future of direct marketing in India is independent of the use of debit and credit cards

E. Direct marketing activities are not location specific

Choose the correct answer from the options given below:

A
A and B only

B
B, C and D only

C
A, C and E only

D
None of the above

Submit Test

Marketing Test ...

Question 1

Demand creator

Missionary

Solution vendor

Deliverer

Question 2

A and B only

B and C only

A, B, C and D only

B, C, D and E only

Question 3

Price flexibility

Price Rigidity

Price Bending

Plus Pricing

Question 4

Airlines

Car rentals

Sea Transport

Retailing

Question 5

Both Statement I and Statement II are correct.

Both Statement I and Statement II are incorrect.

Statement I is correct but Statement II is incorrect.

Statement I is incorrect but Statement II is correct.

Question 6

Human resource management strategy

Labour strategy

Marketing strategy

None of the above

Question 7

Marketing planning

Product designing and development

Gathering and analysing market information

Bending the customers according to product

Question 8

White market

Black market

Red market

Gray market

Question 9

We run a railroad

We help improve office productivity

We supply energy

We distribute information

Question 10

A and B only

B, C and D only

A, C and E only

None of the above

User

Question Analysis

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