Understanding Media Test - 2

By reporting on the fashion week the media earned a huge amount of money.

Khabar Lahriya is a local newspaper. It is a fortnightly that is run by eight Dalit women in Chitrakoot district in Uttar Pradesh. It was written in the local language Bundeli.

Advertisements draw our attention to various products and describe them positively so that we become interested in buying them.

Media is the plural form of the word ‘medium’ and it describes the various ways through which we communicate in society

John L. Baird was the inventor of mechanical television.

Advertising a product costs a lot of money. Usually many rupees are spent advertising a brand. Producing and showing advertisements in the media is very expensive.

Newsapaper,Magzines and other materials that are physically printed on paper are examples of print media.

A newspaper is a part of print media. It is a periodical publication containing written information about current events. Newspapers can cover wide variety of fields such as politics, business, sport and art.

When the government prevents either anews item, or scenes from a movie, or the lyrics of a song from being shared with the larger public, this is referred to as censorship. censorship There have been periods in Indian history when the government censored the media. The worst of these was the Emergency between 1975-1977.

One word that is often used to collectively refer to the radio, TV, newspapers, Internet and several other forms of communication. This word is ‘media’.

It is important to know both sides of story because only then we will be able to develop our own views and opinions about that story and comment judiciously.

Business houses control the media. At times, it is in the interest of these businesses to focus on only one side of the story

Factual information is the information about particular news or issue that is often not complete and can be one sided.

A public protest is a means for people to complain in a public way about something they think is wrong and build support to correct it by organising rallies,demostration,signature campagins,blocking roads etc

TV, radio and newspapers are a form of media that reaches millions of people, or the masses, across the country and the world and, thus, they are called mass media.

The media is lighthouse of democracy because it is the media who awares people about their rights.

Recognising that the media will not be interested in covering ‘small’ issues that involve ordinary people and their daily lives, several local groups have come forward to start their own media. This is local media.

A balanced report is one that discusses all points of view of a particular story and then leaves it to the readers to make up their minds. Writing a balanced report, however, depends on the media being independent

Advertising brand is all about building brands.This is done in order to differentiate it from other products in the market.

Publish means news reports articles, stories that are printed in newspapers, magazines, books etc. for a wide audience to read.

With electronic typewriters journalism underwent a sea-change in the 1940s.

Branding means stamping a product with a particular name or sign. This is done in order to differentiate it from other products in the market.

Publish prepare and issue (a book, journal, or piece of music) for public sale in newspaper ,magzines or journals.

Censorship refers to the power that the government has to disallow media from showing or publishing certain issues.

The media also plays an important role in deciding what stories to focus on, and therefore, decides on what is newsworthy.Due to the significant influence it plays in our lives and in shaping our thoughts, it is commonly said that the media ‘sets the agenda’.

Book is an example of print media.

Advertisements draw our attention to various products, their brand value and brands and describe them positively so that we become interested in buying them.

To broadcast a programme means to send it out by radio waves, so that it can be heard on the radio or seen on television.

If media would be independent then only it can write a balanced report.

Social advertisements refer to advertisements made by the State or private agencies that have a larger message for society.