Marketing Management Test - 1

Functions of packaging: The protective function of packaging essentially involves protecting the contents from the environment and vice versa. The packaging is thus intended to protect the goods from loss, damage and theft.

A direct channel of distribution describes a situation in which the producer sells a product directly to a consumer without the help of intermediaries.

This direct and interpersonal communication lets the sender immediately receive and evaluate feedback from the receiver.

Marketers develop place (distribution) strategy to ensure that consumers find their products available in the proper quantities at the right times and places.

Display of information about a product on its container, packaging, or the product itself. For several types of consumer and industrial products, the type and extent of information that must be imparted by a label is governed by the relevant safety and shipping laws.

It is very difficult to judge the effectiveness of an advertising message as there is no accurate feedback regarding its impact.

In marketing, promotion is advertising a product or brand, generating sales, and creating brand loyalty. It is one of the four basic elements of the market mix, which includes the four P's: price, product, promotion and place.

Protective packaging products are designed and constructed to protect the goods from atmospheric, magnetic, electrostatic, vibration or shock damage. Products include types of boxes or storage containers, packing materials, liners, and spacers.

Selling activities start after the product has been developed.The selling activities undertaken by professional sales people include: Generating Sales Leads, Qualifying Leads, Preparing for the Sales Meeting.

The word market has been derived from Latin word Marcatus which refers to place of trade or a place where business is carried on.