Marketing Management Test - 2

Primary packaging is the term used to designate the layer of packaging in immediate contact with the product; in other words, it is the first packaging layer in which the product is contained.

Advertising is the part of promotion mix not a price mix in marketing mix.

Packaging is the technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of designing, evaluating, and producing packages

Production Concept, Product Concept and selling Concept starting from factory. Continuous exposure to advertising and personal selling leads many people to link marketing and selling, or to think that marketing activities start once goods and services have been produced.

Marketing is a broad, somewhat simplistic concept, where selling is thought of as the exchange activity. Marketing is an overall Organisational activity (the planning, pricing, promotion, packaging, advertising) and selling of any Value Offer (Product) Selling is therefore only a part of the overall Marketing of any Product and therein lies the difference.

List price is not a part of product in marketing mix ; it is the part of price mix.

The marketing mix has been defined as the set of marketing tools that the firm uses to pursue its marketing objectives in the target market.

warranties is not a part of price and promotion it is the part of product.

When the company's trade name is used, multi product branding is also known as corporate branding, family branding or umbrella branding. Examples of companies that use corporate branding are Microsoft, Samsung, Apple, and Sony as the company brand name is identical to their trade name.

Transport packaging is very often a local affair and therefore needs to be designed with local conditions and expectations in mind. First and foremost, transport packaging must serve to protect goods in transit.