TeleVision Test - 2

The correct solution is "Mass Media Communication".

Key Points

Mass media means technology that is intended to reach a mass audience. It is the primary means of communication used to reach the vast majority of the general public. The most common platforms for mass media are newspapers, magazines, radio, television, and the Internet. Mass media attempts to create public opinion by providing their audiences with a realistic picture of the world, activities of the leaders, governmental policies, etc. Mass media also tries to build public opinion through special articles, editorials, and commentaries.

• Advertising.
• Journalism.
• Public relations.
• Social media.
• Audio media.
• Convergence.
• Film and television.
• Photography.

• Television is a system for transmitting visual images and sound that are reproduced on screens, chiefly used to broadcast programs for entertainment, information, and education. The television set has become a commonplace in many households, businesses, and institutions. It is a major vehicle for advertising.
• Television is one of our world's most important means of communication. It shows us information programs, like the news, documentaries, and sports events. We can watch films, listen to interviews and hear the sounds of events that happen far away.
• Of all the mass media today, television attracts the largest number of viewers. Its audience is greater in size than that of any other media audiences. 
  Since television is able to attract the audiences of all age groups, literate and illiterate and of all the strata of the society, it has an enormous audience. 
  In India, from the beginning, television had been used more for education and information purposes than for entertainment. It had performed different other functions as compared to the televisions in the west.
• Television has been able to influence people living in remote areas of our country. Its outreach has covered the several remote villages and tribal pockets and is ushering information explosion. The growth in television both in technology as well as reach in the last three decades has been unbelievably phenomenal. It was basically conceived as a mass medium and a mass educator because of its large population scattered in culturally diverse and remote areas.

• A silent film is a film with no synchronized recorded sound (and in particular, no audible dialogue). In silent films for entertainment, the plot may be conveyed by the use of title cards, written indications of the plot and key dialogue lines.
• The idea of combining motion pictures with recorded sound is nearly as old as film itself, but because of the technical challenges involved, the introduction of synchronized dialogue became practical only in the late 1920s with the perfection of the Audion amplifier tube and the advent of the Vitaphone system.

Dada Sahib Phalke

• Dhundiraj Govind Phalke, popularly known as Dadasaheb Phalke was an Indian producer-director-screenwriter, known as the Father of Indian cinema. His debut film, Raja Harishchandra, was the first Indian movie in 1913 and is now known as India's first full-length feature film.
• He made 95 feature-length films and 27 short films in his career, spanning 19 years, until 1937, including his most noted works: Mohini Bhasmasur (1913), Satyavan Savitri (1914), Lanka Dahan (1917), Shri Krishna Janma (1918) and Kaliya Mardan (1919).
• The Dadasaheb Phalke Award, awarded for lifetime contribution to cinema by the Government of India, is named in his honour.
• King Harishchandra is a 1913 Indian silent film directed and produced by Dadasaheb Phalke. It is often considered the first full-length Indian feature film.

K. A. Abbas

• Khwaja Ahmad Abbas (7 June 1914 – 1 June 1987), also known as K. A. Abbas, was an Indian film director, screenwriter, novelist, and journalist in the Urdu, Hindi, and English languages. He won four National Film Awards in India, and internationally his films won the Palme d'Or (Grand Prize) at the Cannes Film Festival (out of three Palme d'Or nominations) and the Crystal Globe at the Karlovy Vary International Film Festival.
• As a director and screenwriter, Khwaja Ahmad Abbas is considered one of the pioneers of Indian parallel or neo-realistic cinema, and as a screenwriter, he is also known for writing Raj Kapoor's best films.

Satyajit Ray

• Satyajit Ray was an Indian film director, scriptwriter, documentary filmmaker, author, lyricist, magazine editor, illustrator, calligrapher, and music composer. He is widely considered to have been one of the greatest filmmakers of all time, celebrated for works such as The Apu Trilogy (1955–59), The Music Room (1958), The Big City (1963), and Charulata (1964).
• Ray was born in Calcutta which was prominent in the field of arts and literature. Starting his career as a commercial artist, he was drawn into independent filmmaking after meeting French filmmaker Jean Renoir and viewing Vittorio De Sica's Italian neorealist film Bicycle Thieves (1948) during a visit to London.

B. R. Chopra

• Baldev Raj Chopra (22 April 1914 – 5 November 2008) was an Indian director and producer of Bollywood movies and television serials. Best known for directing Hindi films like Naya Daur (1957), Sadhna (1958), Kanoon (1961), Gumrah (1963), Humraaz (1967), Insaaf Ka Tarazu (1980), Nikaah (1982), Awam (1987), and the producer of TV series, Mahabharat in 1988, he was awarded the Dadasaheb Phalke Award in 1998.
• His younger brother Yash Chopra, son Ravi Chopra and nephew Aditya Chopra are also directors in the Bollywood industry. His nephew Uday Chopra is an actor and producer.

Therefore Option 4 is the correct answer.

The correct answer is PR tactic.

Key Points

• Publishing or telecasting controversial advertisements is a PR tactic or Public relations tactic.
• When an advertisement causes a stir, even if it receives negative press, it becomes popular and the TRP of that particular ad rises. Public relations professionals utilise this strategy to advertise their products.
• Public relations (PR) techniques are activities or actions used by a corporation to shape public opinion of its brand to develop a loyal client base.
• Public relation - Public relations define as  "The management function that examines public attitudes, defines the policies and procedures of a person or organisation standing and acceptance".

Mass media means technology that is intended to reach a mass audience. It is the primary means of communication and entertainment used to reach the vast majority of the general public. The most common platforms for mass media are newspapers, magazines, radio, television, and the Internet. The general public relies on the mass media to get information regarding political issues, social issues, entertainment, and learning.

Mass media has 10 significant purposes are as follows:

• Inform People, Build Public Opinion, Persuade, Circulate Government Policies, Disseminate Health, Culture, and Education Programs, Provide Pleasure and Entertainment, Establish Social Contact and Linkage, Help in Facing Disaster And Calamity, Highlight the Diplomatic Role, Promote Political Ideologies. overall media play a role to enrich our mental and social health.

Mass Media:

• is a system for transmitting visual images and sound that are reproduced on screens, chiefly used to broadcast programs for entertainment, information, and education. The television set has become commonplace in many households, businesses, and institutions. It is a major vehicle for advertising.
• is one of our world's most important means of communication. It shows us information programs, like the news, documentaries, and sports events. One can watch films, listen to interviews and hear the sounds of events that happen far away that enrich our life with ideas and quality of living and thinking.
• can attract audiences of all age groups, literate and illiterate and of all the strata of the society, it has an enormous audience that gets creative ideas and thoughts to work further within a society.
• has been able to influence people living in remote areas of our country. Its outreach has covered several remote villages and tribal pockets and is ushering in an information explosion.
• The growth in both technology and reach in the last three decades has been unbelievably phenomenal. It was basically conceived as a mass medium and a mass educator because of its large population scattered in culturally diverse and remote areas.

Therefore, the mass media-television, radio, books, newspapers, magazines are the primary means by which we are enriched.

Mass Media also entertained people by different means and programmes but the primary means Enriched.

Amongst all the mass media today, television attracts the largest number of viewers.
Its audience is greater in size than any of the other media audiences. This is because television is able to attract the audiences of all age groups, literate and illiterate, and of all the strata of the society.

• In India, till 1991 there was only one television channel –Doordarshan, the public service broadcaster. The opening up of the Indian economy in the early 1990s through Liberalization, Privatization and Globalization enabled the entry of private broadcasters in India.
• Television began in India in 1959 as an educational project supported by the United Nations Educational Scientific and Cultural Organization (UNESCO) and the Ford Foundation. Indian television in its infancy was managed by All India Radio. On 15 September 1959, at the studio of All India Radio, Delhi, the very first TV channel in India was started which is known today by name of Doordarshan. 
• The central government launched a series of economic and social reforms in 1991 under Prime Minister Narasimha Rao. Under the new policies, the government allowed private and foreign broadcasters to engage in limited operations in India.
• Foreign channels like CNN, Star TV and domestic channels such as Zee TV and Sun TV started satellite broadcasts. Zee TV was the first private-owned Indian channel to broadcast over cable. There are currently 902 permitted private satellite television channels in India as of March 2019.

The term 'DAVP' stands for Directorate for Advertising & Visual Publicity.

• The Directorate of Advertising and Visual Publicity (DAVP) is the nodal agency of the Government of India for advertising by various Ministries and organizations of the Government of India, including public sector undertakings and autonomous bodies.
• At the time of the Second World War, the Government of India asked the leading advertisement agencies to form a consortium and set up a publicity unit in Shimla to handle war propaganda, tackle rumor-mongering, put out messages about black-outs, and handle recruitment to the armed forces. When the war ended, this consortium was converted into its present form.
• It was founded on 1st October 1955 and has its headquarters in Delhi and regional offices in Bangalore and Guwahati.
• Its work is further facilitated by two regional distribution centers in Kolkata and Chennai.
• The Directorate includes 4 Campaign wings, an advertising wing for print, Audio-Visual (AV) wing, New Media & Personal Media wing, exhibition wing, mass mailing wing, outdoor publicity wing, research wing, distribution wing, and language wing in addition to an audiovisual publicity cell.

Thus, option 4 is the correct answer.

AIDA is an acronym developed in 1898 by advertising pioneer E. St. Elmo Lewis.

• It describes the steps that a prospective customer goes through before deciding to buy a product or service.
• The acronym stands for Attention, Interest, Desire, and Action.
• The AIDA model is widely used in marketing and advertising to describe the steps or stages that occur from the very first moment a consumer is aware of a product or brand to the actual moment the purchase is made.

Attention

• The first stage of the buying process is making the consumer aware of the product.
• A salesperson's job is to catch the prospect's attention well enough so that they can keep the prospect engaged long enough to whet their interest. 

Interest

• To bump prospects up to the second stage, you must develop the potential buyer's interest in the product or service.
• This is usually where benefit phrases come heavily into play. 

Desire

• In the third stage of AIDA, prospects realize that the product or service is a good fit and will help them in some way.
• Salespeople can bring prospects to this point by going from general benefits to specific benefits.
• Often this includes using information culled during the earlier stages which allow you to fine-tune the sales pitch. 

Action

• The fourth and last stage of AIDA occurs when the prospect decides to take the action necessary to become a customer.
• If you carried the prospect through the first three stages (and responded appropriately to any objections), this stage often occurs naturally.
• If not, you may need to prompt a prospect to act by using closing techniques.

The correct answer is Advertising.

​Key Points

• Advertising is a part of the external source of information in communication.
  • The organization needs information regarding different ways of promoting their product/service through advertisements.
  • Before making any advertisement, the advertiser must know what the customer really wants.
  • For that, it is necessary to study the market and satisfy the customer needs.
  • Customer choice depends upon the psychological variable of his personality.
  • A price-cognitive consumer will always think about comparative prices.
  • A habit-determined consumer will always remain loyal to a brand.

Important Points

• External sources of information:
  • Terms of credit
  • Market environment
  • Government Policies and Programs
  • Science and Technology
  • Sociological factors.
• Internal sources of information:
  • Policies, Objectives, Customs, and Programs of the Organization.
  • Nature and Procedure of Job.
  • Availability of Raw Materials
  • Skilled labor availability

Additional Information

• Both the external and internal source of information in communication is required for the smooth functioning of the organization.
• This information helps in taking various important decisions.
• It helps in avoiding future losses.
• It gives a solution to a problem.

The correct answer is a - 2, b - 1, c - 4, d - 3.

Key Points

• Pyaasa (Thirsty) is a 1957 Indian Hindi drama film directed and produced by Guru Dutt, co-starring himself alongside Mala Sinha, Waheeda Rehman, Rehman, and Johnny Walker.
  • Set in Calcutta, it focuses on the disillusioned Urdu poet Vijay (Dutt), whose works are underestimated by publishers and panned for writing on social issues rather than romantic topics.
• Mughal-e-Azam ( The Great Mughal) is a 1960 Indian epic historical drama film directed by K. Asif and produced by Shapoorji Pallonji.
  • Starring Prithviraj Kapoor, Dilip Kumar, Madhubala, and Durga Khote, it follows the love affair between Mughal Prince Salim (who went on to become Emperor Jahangir) and Anarkali, a court dancer.
  • Salim's father, Emperor Akbar, disapproves of the relationship, which leads to a war between father and son.
• Umrao Jaan is a 1981 Indian period musical drama film directed by Muzaffar Ali and starring Rekha as the eponymous character.
  • Based on the 1905 Urdu novel Umrao Jaan Ada, the film tells the story of a Lucknow courtesan and her rise to fame.
• Do Bigha Zamin (lit. 'Two bighas of land')[a] is a 1953 Indian Hindi-language drama film directed by Bimal Roy.
  • Based on Rabindranath Tagore's Bengali poem "Dui Bigha Jomi", the film stars Balraj Sahni, Nirupa Roy in lead roles.
  • Known for its socialist theme, it is considered an important film in the early parallel cinema of India, and a trend setter.

The correct answer is Both 1 and 2. 

Key Points

• Speech of a leader is a form of Verbal Communication.
• Watching the speech of a leader on television is verbal as well as visual communication.

Hence, option 3 is the correct answer.

Additional Information

• All communication involves a flow of information.
• Verbal communication is communication through words.
• This can occur in either of two modes, oral or written.
• Non-verbal communication is communication that is not conveyed through words. Symbols, signs, sounds, eye contact and facial expression, body postures, gestures, and physical appearance - all these constitute non-verbal communication. Silence too falls under this category
• Audiovisual communication is any channel of sending and receiving messages through what one can hear or see.
• The channel is very common and forms the largest form of communication in all aspects of life.
• Audio-visual aids are instructional devices that are used to communicate messages more effectively through sound and visuals. 
• Audio-visual aids help in stimulating the sensory organs like ears and eyes and facilitate quick comprehension of the message by the audience. 
• Audio-visual communication is a productive form of communication.
• Using sound and lighting equipment improves communication by heightening the awareness of your audience's sight and hearing.
• Audiences who use more of their senses to engage at events remember those events for a longer period of time.